MARC LIZMI

Gaithersburg, MD 301-***-**** adtzwa@r.postjobfree.com linkedin.com/in/marclizmi/

Highly motivated, performance-driven marketing professional with 10+ years of managing data-driven, omnichannel workflows to achieve revenue growth. Proven track record of managing several large-scale projects and long-term initiatives with a focus on online B2B and B2C cross-channel promotions, search engine optimization and corporate brand management. Both a team player and individual contributor by establishing strong relationships with cross-functional teams and external partners. Extremely high verbal and written communication skills, with ability to communicate seamlessly between business and technical teams.

PROFESSIONAL EXPERIENCE

Hughes Network Systems Germantown, MD

WEB MARKETING MANAGER July 2014 – Present

Manage the Hughes consumer website and all online B2C and B2B marketing collateral.

Provide UI/UX ecommerce experience and compliance reviews to authorized Hughes partners for site implementation.

Continuously monitor and evaluate business performance and apply ongoing improvements to optimize results and ROI.

Led the redesign of HughesNet.com to optimize visitation and order placement for both desktop and mobile users, which resulted in exponential year-over-year growth of web traffic, online orders, service activations, and lead conversions.

Drive all paid and owned digital media campaigns for the HughesNet internet service, from strategy initiation to implementation, to further boost sales and subscriber growth.

Oversee all online B2B marketing efforts for the HughesNet small business internet service, which has exceeded all annual revenue and subscriber growth targets since 2014.

Partner with various internal teams and external agencies on brand strategy development and campaign execution to increase brand awareness, optimize user engagement, and generate subscriber growth.

SENIOR WEB MARKETING SPECIALIST January 2014 – July 2014

Created weekly executive dashboards with high-level web analytics performance summaries.

Provided guidance on the application and use of A/B and multivariate tests using various tools to drive fundamental improvements to the website experience.

First Title & Escrow Rockville, MD

MARKETING DIRECTOR April 2013 – January 2014

Managed all marketing and digital media initiatives.

Implemented updates to our mobile-optimized website, social media channels, search engine optimization strategy, and data analytics tracking.

Increased weekly visitation and clicks to company website by nearly 50% in first three months.

Capital One McLean, VA

ACCOUNT MANAGER (Contract) February 2013 – April 2013

Supported the senior director of brand strategy in managing search engine marketing workflows related to the Capital One brand and sponsorships.

Worked with third-party digital marketing agency on brainstorming and implementing Capital One SEM campaigns.

EEI Corporation Rockville, MD

MARKETING MANAGER (Contract) May 2012 – December 2012

Led all digital media, website and marketing efforts and maintained social media accounts.

Designed and managed web content, both text and multimedia, for the company website using the Drupal CMS platform.

National Geographic Washington D.C.

COMMUNICATIONS SPECIALIST January 2011 – February 2012

Managed the day-to-day online and offline media consumer relations for the National Geographic website.

•Coordinated across all internal editorial and digital media platforms to create short and long-term strategic communications and marketing campaigns that resulted in over 80 million online impressions.

EDUCATION

Bachelor of Arts in Communication, Concentration: Communication Studies

University of Maryland, College Park, MD – December 2007

AWARDS

Multiple “Real-Time Recognition” Awards – Monthly Award

Top Achiever in Marketing Award (North American Division) – 2018

National Marketing Innovation Award – 2015, 2016, 2018

Marketing Excellence Award – 2017, 2018, 2020

Strategic Marketing and Demand Management Award - 2020

Marketing Efficiency Award – 2021

Marketing Innovation Award – 2018

Best Team Win Award - 2014

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