PROFESSIONAL SUMMARY
. Highly creative, hands-on professional with over 19 years experience in Art Direction, Graphic Design, and Project Management.
. Strong ability to make efficient decisions as team leader on concepts, strategy and execution.
. Passionate creator of innovative branding, advertising concepts & campaigns. JOSHUA PEPIN
Art Direction Graphic Design Project Mangement adtza9@r.postjobfree.com
. Effective Leader
. Creative Design Strategy
. Complex Problem Solving
. Print and Digital Media
. Proficient In Adobe Creative suite
. Superb Eye for Detail
. Project Presentations
. Excellent Communication Skills
. Project Management
. Program Development
CORE SKILLS
EDUCATION
. Bachelor of Arts Degree: Visual Communications, Westwood College of Technology (2002) Junior Graphic Designer / Production Clerk (10/02 to 02/05) Bristol Farms & Lazy Acres Natural Markets – Carson, California
. Formatted text and graphics for blog posts, newsletters and other promotional materials.
. Maintained consistent use of graphic imagery in materials and other marketing outreach.
. Collaborated with teams to ensure style consistency of marketing materials. Manager of Advertising / Senior Graphic Designer (02/05 to 01/11) Bristol Farms & Lazy Acres Natural Markets – Carson, California
. Designed new on-brand visual elements to effectively convey concepts and messaging.
. Monitored production schedules while adhering to assigned budgets.
. Developed and mentored new members of design staff during on-boarding on computer graphic design programs such as Adobe Illustrator, Adobe In-Design and Adobe Photoshop. Art Director (01/2011 to 06/2016)
Bristol Farms & Lazy Acres Natural Markets – Carson, California
. Developed designs that elevated, and differentiated on-brand and on-strategies.
. Lead 10 new store opening campaigns with in-store brand messaging and print collateral.
. Re-branded overall marketing strategy including visual communications for web, social media and in-store collaterals.
. Lead art direction of photography used in visual communications for web, social media and in-store collaterals.
. Lead all private label direction from concept to completion including negotiations with packaging and label producers. Marketing Director (06/16 to12/31/21)
Bristol Farms & Lazy Acres Natural Markets – Carson, California
. Lead all strategic marketing planning for both brands, including print and digital.
. Lead all strategies behind 2 newly formatted stores from strategic marketing plans and new customer acquisition campaigns.
. Developed new processes for customer service based programs, including rewards and loyalty programs.
. Created new seasonal sales programs, events and collateral for both brands, leading to a 5% year over year sales growth. WORK HISTORY