Jesse Erdle

Delray Beach, FL adtypo@r.postjobfree.com 585-***-**** www.linkedin.com/in/jesseerdle GLOBAL C-LEVEL PRODUCT INNOVATION & GROWTH EXECUTIVE Corporate Leadership, Strategy & Planning Profit Generation Business Development Results-focused product and business development leader with career-long success pursuing global opportunities to propel sustainable market, sales, and margin growth. Started companies, managed operations, improved efficiencies, and increased profits.

Tactically proficient strategist who turns vision into actionable roadmaps and targeted results which boost revenue and profitability. Entrepreneur with strong business acumen who builds efficient organizations, creates high-performance teams, and drives sales to optimize revenue streams.

Process innovator dedicated to producing engineering and manufacturing products with optimal quality using cost-effective methods on a global scale. Expert in product strategy / development, manufacturing, and sourcing. Change agent who redefines vision, develops actionable strategies to streamline commercialization of products, and penetrates new markets. Transforms plateaued businesses into prospering, growing companies. Industries: Power electronics for automotive, trains & planes, hospitality, consumer goods, fashion, mass retail and B2B Proven Expertise

Executive Leadership & Collaboration Company-wide Operations Logistics Strategic Planning & Execution Business Development & Market Expansion Marketing & Brand Management Product Life Cycle Revenue Generation Efficiency Enhancement P&L Transformation Multi-Site Management People Management Global Partnerships Career Highlights

• Multimillion-Dollar Business Growth: Managed business with up to $30M in sales. Delivered up to 300% YOY sales growth. Established 300+ products, brought to market in multiple retail categories. Never satisfied with status quo, always instills team with desire for next level.

• Product Innovation: Confidently followed multiple new opportunities and unwaveringly brought them to success, transforming modern gunsight manufacturing and creating the sight patent. Reduced labor by 95% and materials from

$18 to $3 by developing alternative materials for manufacturing process and special handling of radioactive materials.

• Business Development & Optimization: Built strong relationship networks and expanded into unknown territories. Opened factory overseas in China, driving international sales, logistics, and distribution.

• Assortment Strategy: Sold to every major box store nationwide, redefining the way products are sold by using Good- Better-Best assortments which became the standard for the hunting & shooting sports space within stores.

• Negotiation: Strong negotiator with talent for contract negotiation and managing conflict through consensus-building. PROFESSIONAL EXPERIENCE

Founder & Chief Executive Officer (CEO) 2011—2020 Dead Ringer Hunting Rochester, NY

Multimillion-dollar privately-owned firearms and hunting accessory company focused on industry innovation. Founded and directed start-up organization from ground up and grew organization into multimillion-dollar operation by executing business strategy, including sales, marketing, manufacturing, product development, and production. Built collaborative ownership group, leveraging complementary skills to position business effectively based on market competitiveness, innovation, and high-quality engineered products. Managed 200+ staff. Drove winning company culture and vision. Implemented quality certifications for ISO, SGS & The US Nuclear Regulatory Commission (NRC).

• Propelled 100% YOY revenue growth over three years; obtained 50% increase in total units produced and sold; increased total revenue in year 4 by 150% and boosted revenue streams by 200% from year 5 to 6.

• Grew year-end profit by 50% and gross profit margins by 25% with expansion of corporate offerings to include OEM and private label manufacturing. Transitioned revenue mix from 65% wholesale, 25% dealer direct, and 10% eCommerce to 50% private label & OEM, 25% dealer direct, and 25% eCommerce. Jesse Erdle adtypo@r.postjobfree.com 585-***-**** Page 2 of 2

• Turned Top 3 retail competitors into Top 3 customers in OEM and private label manufacturing sector. Converted 1M+ customers in brand loyal and overcrowded market space.

• Grew business from two initial SKUs to industry-recognized leader, launching 300+ SKUs in 8 years with 130+ still in production and sold globally. Secured contracts with Walmart, Dick’s Sporting Goods, Bass Pro, and Gander Mountain.

• Tripled market share and significantly reduced competitor footprint by developing three-tiered pricing model; concept adopted as new standard across product category and entire outdoor industry.

• Negotiated Joint Venture with Chinese Nationalist owned factory, consolidated manufacturing and production from six factories in China and two from Taiwan to a single operation; reduced freight / logistics cost by 30%.

• Established Weapons Accessory Improvement Center, streamlining sighting and engagement accessories manufacturing process. Created and filed multiple patents, transforming manufacturing process for tritium sites.

• Developed two patents to streamline manufacturing process of traditional night sights.

• Led sale of company, acting as sole investment banker and managing negotiations with buyers. Founder & Chief Executive Officer 2018—2019

Cupped Waterfowl & The Grind Rochester, NY

Two ancillary and adjacent businesses to Dead Ringer Hunting, specializing in hunting gear. Created and launched two adjacent businesses to Dead Ringer Hunting, achieving profit in year 1 through effective sourcing and distribution of more than 100 SKUs at major retailers. Sold companies in 2019.

• Executed private label brand concept at request of Dick’s Sporting Goods to support production and sales of niche subset products within hunting and outdoor enthusiasts’ arena. Vice President (VP) 2008—2011

Mersen Corporation (formerly Eldre Corporation) Rochester, NY; Angers, France; China

$1B electronics manufacturing organization.

Led 600-employee manufacturing company, including sales and marketing, product development, manufacturing, engineering, and quality control. Developed global sales, logistics, and distribution across China, US, and Europe. Presented all reporting to the Board of Directors and Chairman of the Board such as market analysis and expenditure reports.

• Managed business for manufacturing and sale of custom-made electronic computer components used for distribution of electrical power across telecom, computer, industrial, medical, automotive, fuel cell, and military industries.

• Opened factory in China and established wholly foreign-owned enterprise in mainland China.

• Negotiated company sale in 2011 to Mersen Corporation, acting as sole investment banker. Owner & CEO 2005—2008

Clothing-Accessories-Importing-Manufacture (CAIM), LLC Rochester, NY Infant and women’s clothing and accessories manufacturing business. Established independent business focused on importing and low-cost manufacturing of infant clothing. Identified market opportunity and strategized business plan to accelerate revenue and market share in complex clothing vertical.

• Secured over $30M in annual sales for private label business.

• Built relationship with manufacturing partner and opened factory in China, expanding productivity to 24/7 operation.

• Opened sales office and showroom in New York City’s Garment District.

• Negotiated company sale in 2008 to Chinese National Company (The CAMSING Group LTD HK). Early Career: VP, Eldre Corporation (2000—2005)

EDUCATION

Coursework toward Master of Business Administration (MBA) Bachelor of Science, Mechanical Engineering Northeastern University, Boston, MA Coursework toward a Bachelor of Business Administration, Finance & Marketing Ithaca College, Ithaca, NY