Whitney Jamie Carney

Framingham, MA ***** 508-***-**** adtyls@r.postjobfree.com LinkedIn

PROFESSIONAL SUMMARY

Innovative senior leader with proven business acumen in strategic planning specializing in e-commerce development. Specializes in effectively running and continuously optimizing operations with an entrepreneurial mindset and defining processes in ambiguity. Has a proven track of leveraging strong communication skills to develop strategic relationships to accomplish sales and revenue goals.

CAREER HIGHLIGHTS

Hands-on B2C e-commerce CEO for 20+ years

Bolstered annual gross revenue to nearly 10 million last fiscal year

Increased ROAS by 418% in 48 months

Diversified product offerings resulting in 300% increase in revenue and a 275% increase in AOV (average order value)

Grew business profits by 600% YOY

Implemented omni-channel data for 725,000 SKUs across 4 channels

Accomplished marketplace rating of 97 (Excellent) and 4.5 customer rating

Garnered over 2100 customer UGC independent reviews scoring of 4.67 out of 5 (Excellent)

Successfully solicited over 200 Google business reviews

Designed, developed and deployed new CRM and QuickBooks integration systems

Guest speaker at e-Tail East Boston focusing on email marketing and poll lead generation

SKILLS

Team Leadership

Customer & Supplier Relations

Operations Management

PIM enterprise level

Shopify plus

Help Desk Systems ( ReAmaze, Gorgias, LuckyOrange)

Digital Marketing (SEO, PPC, SMS, Email, Socials)

QuickBooks

Drop-shipping Logistics

E-commerce Expertise

Creative Problem Solving

B2B, B2C and D2C Sales Expertise

WORK HISTORY

FOUNDER, CEO 01/2000 to Current Rugs Done Right, Inc - Sudbury, MA

Created and operated an e-commerce area rug company that generated nearly 10 million in gross revenue; this involved providing oversight and innovation across all sales, accounting, purchasing, content management, marketing, forecasting, pricing, supply, payroll, and operations.

Increased company revenue by 418% in 48 months through expanding product lines, acquiring new wholesale partnerships, and focusing on interior design/hospitality to increase customer base.

Improved business profits by 600% in 18 months by conducting market research, adjusting business strategies, and implementing new processes and technologies to accommodate increased customer demand.

Hired and managed over 50 employees and three remote teams throughout the US and Asia; this entailed coordinating staff, guiding managers to improve effectiveness and policy enforcement, and communicating with department heads to guide day-to-day operations to meet KPIs.

Migrated to new e-commerce platform to optimize drop-shipping capabilities and scale operations

Designed CRM for managing and develop customer base.

Built long-term business partnerships with over 75 wholesale vendors through regular communication, negotiation of favorable terms, and ensuring a solid business relationship between both parties.

Established, optimized, and enforced business policies to maintain consistency and high-quality standards across industry operations.

Increased customer lifetime value by improving logistics operations to solve issues affecting efficiency, product damage, and loss.

Implemented strategic marketing initiatives through social media, paid search, SEO, campaign marketing, and more to increase brand awareness and generate more customers.

Conducted competitive market research to monitor industry competition and identify windows of opportunity.

FOCUS GROUP DIRECTOR 02/2016 to Current Law Offices of Attorney Dino Tangredi - Watertown, MA

Direct legal focus group of 8-10 participants to determine the best strategic direction on each aspect of a civil trial.

Extract critical feedback from prospective jurors by conducting 2-3 hour focus group sessions, watching the recording, and analyzing the participant's thoughts on opening statements, witnesses, defense tactics, and exhibits.

Conduct thorough exit interviews to improve juror experience; examples include changing meeting times for scheduling, incorporating diverse panels, and ensuring all members contribute to the discussion through guided facilitation.

Report analysis to attorneys to facilitate optimal legal strategies for winning trial results.

Consult with attorneys on jury profile selection to identify biases that may produce an unfavorable outcome.

Advise the law firm on how to adjust strategy based on jury observations

Attend and analyze deposition testimony, mediations and trials to extract key indicators

BUYER 02/1995 to 01/2001 Buy Rugs Direct - Sudbury, MA

Developed strong relationships with wholesale vendors by proactively identifying improvement areas, monitoring inventory levels, and implementing processes to optimize the business relationship; this led to increasing 350% across 35 accounts.

Negotiated policies and contracts with vendors to achieve optimal terms by determining points of contention and developing solutions that benefited both parties, saving approximately 33% annually in cost.

Conducted in-depth analyses to determine underperforming products and remove them from the catalog, saving over $2M annually.

Communicated consistently with senior leadership to relay market insights, provide strategic recommendations, and implement process improvements to achieve company goals.

Purchased over $3.5M annually.

EDUCATION

Mount Ida College Bachelor of Science

Interior Design

Certified in ADR Mediation - Meditation Training

11/2013

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