Tammy MacKinnon

*** ********, ***** ********, ** 04106 413-***-**** adtxy9@r.postjobfree.com

COPYWRITER EDITOR

DIRECT MARKETING ADVERTISING CAMPAIGNS FUNDRAISING MESSAGING

Brings 9+ successful years of experience in high profile advertising agencies on corporate client account campaigns.

Completed David Ogilvy's direct marketing training, famous in London and NYC, a.k.a. the Father of Advertising.

Created highly effective and well-known Save The Children and Broadway play ads. Offers expertise in:

Copy Writing Copy Editing Target Markets Content Creation and Management AP Style Writing

Executive & Team Support Project Coordination Client Management Cultural Awareness & Advocacy

Insightful writer and editor. Excels at writing copy, meeting deadlines and word count. Crafts remarkably clear and effective content and presentations for target audience – a powerful writer who writes tightly and memorably.

Unbiased, positive and focused professional. Listens without judging – edits without ego. Creates core message, breaking logjams for creative team. Maintains professionalism and sense of humor when faced with great obstacles.

Technology: Proficient in both Windows & Mac OS, Microsoft Office, and Google Drive.

Experience

Copywriter - Freelance, SWEENEY HEARD ADVERTISING, Durham, NC 1991-1994

Creative Group Head; Senior Copywriter & Editor, OGILVY & MATHER WORLDWIDE ADVERTISING, INC., London 1986-1989

Acting Creative Director, OGILVY & MATHER WORLDWIDE ADVERTISING, INC., Taikoo Shing, Hong Kong 1987

Senior Copywriter & Production Assistant: Broadway shows and plays, SERINO, COYNE & NAPPI, INC., NYC 1985-1986

Junior Copywriter & Personal Assistant, BANNER & CO. ADVERTISING, INC., Covent Garden, London 1984-1985

Agency Experience

Copywriter - Freelance, SWEENEY HEARD ADVERTISING, Durham, NC 1991-1994 (3 years)

Remote position for two B2B accounts: Life Savers Candy and Hanes. Utilized customer target market research and wrote advertising copy and taglines for campaigns and press release packets.

Creative Group Head; Senior Copywriter & Editor, OGILVY & MATHER WORLDWIDE ADVERTISING, INC., London (3 years)

Won Creative Awards for outstanding work: Best Copy for British Telecom’s “Football” ad; Best Insert for Save the Children Fund “Christmas is Over”; and Best Envelop and Results-linked Award for Save the Children Fund Water Pack for pulling in 65% more money than any other water pack.

Other Direct Mail Accounts: American Express; TWA; Royal Viking Line; The Royal Mint; Xerox; and Lloyds of London.

Acting Creative Director, OGILVY & MATHER WORLDWIDE ADVERTISING, INC., Taikoo Shing, Hong Kong (7 months)

Accounts: Shell LPG; The Economist; American Express.

Contributed to restructuring of Hong Kong office, and trained inexperienced copywriters.

Senior Copywriter & Production Assistant: Broadway shows and plays, SERINO, COYNE & NAPPI, INC., NYC (1 year)

Accounts: Cats; 42nd Street; A Chorus Line; Big River; Brigadoon; The Search For Signs of Intelligent Life In The Universe; Long Day’s Journey Into Night; Hay Fever; A Lie Of The Mind; The Iceman Cometh; I’m Not Rappaport; The Mystery of Edwin Drood; Corpse!; Curse Of The Starving Class; and Les Misérables.

Junior Copywriter & Personal Assistant to CEO, BANNER & CO. ADVERTISING, INC., Covent Garden, London (18 months)

Worked directly for founder, Rod Banner, from agency’s inception. Agency became the largest B2B agency in Europe was acquired by WPP, a "Big Four". “If you have a chance to ensnare (Tammy), seize it with both hands.” – Rod Banner

Education

M.A. English Literature, Wake Forest University, Winston-Salem, NC

B.A. English Literature, Guilford College, Greensboro, NC

B.A. Journalism, University of North Carolina at Chapel Hill, NC

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