Jay A. Martino Jr.

Charleston, South Carolina ***21

843-***-**** - adtxto@r.postjobfree.com

Professional Summary

Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, tiktok/instagram video content creating, email marketing strategy and social media engagement. Proven history of stellar industry performance, including writing sales copy, developing landing pages and improving user experience.

Skills

●Google analytics

●Website design (wordpress, & squarespace)

●Search engine optimization

●Digital marketing

●Social media

●On camera skills

●Multi media marketing

●Social media influencer

●B2B sales

●B2C sales

●Content development

●Competitor Analysis

●MS Office Suite

●Tax law knowledge

●Video creating

●Tiktok video/content creating

●Instagram video/content creating

Work History

05/2022 to Current

Influencer

Amazon

●Live streamed dialogue and events on Facebook, Twitter and Instagram to optimize interaction and engagement levels.

●Monitored and built social media following by maintaining solid online presence via community engagement.

●Established credibility on social media and persuaded others by virtue of authenticity and reach.

●Engaged with consumers using education, passion and authenticity.

●Built relationships with other brand ambassadors and influencers to assist in social media strategy.

●Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.

●Learned products inside and out to give best possible demonstrations and answer consumer questions.

08/2021 to Current

Barbershop Owner

JayDaBarber Grooming Lounge – Summerville, South Carolina

●Post and promote the barbershop on all social media platforms

●Plan future business updates and oversee day-to-day operations

●Keep detailed records of customer information and services provided to increase customer return

●Learn the importance of customer service and pricing

●Gain experience with inventory control purchasing

●Established, optimized and enforced business policies to maintain consistency across industry operations.

●Managed divisional marketing, advertising and new product development.

●Developed innovative sales and marketing strategies to facilitate business expansion.

●Top 5 nominee for barbershop of the year in charleston county.

●Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.

●Performed statistical analyses to gather data for operational and forecast team needs.

●Evaluated employees' strengths and assigned tasks based upon experience and training.

08/2017 to 05/2022

Marketing Specialist

Duramax Construction LLC – Charleston, South Carolina

●Wrote engaging and successful marketing, advertising and website copy.

●Designed and implemented advertising and public relations activities.

●Maintained inventory of marketing literature, archive files and sample files.

●Identified appropriate marketing channels and target customers for campaigns.

●Maintained high level of understanding of industry standards and trends.

●Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.

●Analyzed open orders, backlog and sales data to provide sales team with insights.

05/2018 to 12/2021

Professional Barber

First Impression Barbershop/ Top Notch Hair Studio – Charleston/Florence, South Carolina

●Handle all customer service complaints, questions, assuring my clients were satisfied and ensuring the daily work day ran smoothly

●Maintained the shop's appearance and merchandising with ongoing marketing campaigns.

●Oversaw all business operations and made strategic decisions.

●Devised marketing and sales strategies to maximize business success.

●Educated customers on products to maximize benefits.

●Counted and documented opening and closing cash amounts daily.

●Sold and promoted hair care products and cosmetics, helping increase salon revenues by 40%.

07/2014 to 08/2017

Cashier

Food Lion/ Jersey Mikes Subs – Charleston, South Carolina

●Learned the value of hardwork, dependability, customer service, and pricing

●Addressed customer needs and made product recommendations to increase sales.

●Operated cash register for cash, check and credit card transactions with excellent accuracy levels.

●Worked closely with shift manager to solve problems and handle customer concerns.

●Mentored new team members on sales software system operation.

●Provided friendly service and assistance to clients promote customer loyalty, satisfaction and sales.

●Utilized POS system to handle customer cash and credit card transactions.

Education

05/2022

BBA: Marketing

Francis Marion University - Florence, South Carolina

●AACSB accredited school of business

●Member of Kappa Alpha Psi Fraternity Inc.

●Member of Phi Beta Lambda Business Fraternity Inc.

●Elected to Vice President for The American Marketing Association in 2021.

●Professional development completed in Business etiquette

●“Keys to success” certificate of achievement

●Member of baptist collegiate ministry

Certifications

●Licensed Barber

●Digital Marketing

●Google Analytics

Community involvement/volunteer work, vlogging, creating digital ads

Youth Usher

Anthony Johnson Basketball Camp Volunteer

Tiktok & Intstagram Content Creator

Contact this candidate