ANANYA GUHA

e: adtx6c@r.postjobfree.com

T: (033-****-****

M: 098***-*****

AREAS OF EXPERTISE

• Marketing and communication • Media buying & Vendor management

• Social Media Management • Operations Management & event

• Tools and techniques of public relations • Market Research & Expertise in TAM

• Client servicing • Client Management & Media Relations

• Event Organising • Digital Media Plan

CAREER HISTORY

Project Officer (Social Media) - National Digital Library (NDL) of India, IIT Kharagpur

IIT Kharagpur, Kharagpur Jun 2017 - Present

-The project entitles "National digital library (NDL) of India - towards building a national asset ", sponsored by National Mission on Education through Communication & Information Technology (NMEJCT)(MoE) attached to the Department/Centre of the Central Library, Indian Institute of Technology, Kharagpur.

Job responsibilities:

• Coordinate and lesion with Librarians and Authorities of Different Institutions to organise events

• Coordinate with Agency “Verb” for Social Media Campaign, and using effective keyword

• Planning, developing and implementing PR strategies

• Branding and marketing strategy development

• Coordination with creative agency related to preparation of all promotional material (Content and design)

• Execution related to Merchandising /Promotional collaterals

• Liaison with, and answering enquiries from media, individuals and other organisations

• Responsible to conduct and organize IDR Workshop & rejuvenating Public Library Workshops & User Workshops as brand building and awareness campaign with local organizing committee across India, beginning with locations determination to liaising with the Institute towards conducting the workshop as well as the promotions plan in Social media platform. Also self-participation & presentation is the key responsibility. [Details in Annexure I]

• Collating and analysing media coverage

Achievements:

Managed conference as a Local organizing committee member under organizing team for “National Workshop on Copyright Issues in Digital Libraries @ IIT Kharagpur” [9th Feb - 10th Feb 2018] - where responsible event management like liaison with creative agency for publicity & Branding materials, monitoring proper procurement of publicity materials and conference collaterals, as well as merchandising materials to social media promotion. Coordinated & compiled conference materials and managing and execution of whole conference as a part of organising team for meeting events serving 150 attendees.

Managed conference as a conference coordinator under organizing team for “Edupreneurship session in Global Entrepreneurship Summit” - One day workshop - where responsible for liaison with creative agency for publicity & Branding materials, monitoring proper procurement of publicity materials and conference collaterals, merchandising materials, social media promotion, coordinated & compiled meeting conference materials and managing and execution of whole conference as a part of organising team for meeting events serving 50 attendees.

Asst. Manager – Advertising and Corporate communication

Dollar Industries Limited, Kolkata Jul 2016 - Jun 2017

-Dollar Industries Ltd is a leading name in hosiery and readymade garments industry. With presence across all the states in India, the company has many popular brands such as Bigboss, Force NXT and Missy. Dollar is also the single largest exporter in Middle East, Gulf countries and Nepal.

Job responsibilities:

• Assist the manager in organizing, planning and implementing strategy.

• Coordinate with creative agency ‘Lintas’ for marketing collaterals.

• Coordinate operations for Branding, BTL Advertising, OOH Media, POS Materials.

• Communication and co-ordination with Channel Sales Partners with regard to their requirement.

• Communicate with vendors to execute marketing operation

• Managing events

• Coordinate with Digital Marketing Agency “ Digital Avijan” related to effective Keywords and campaign planning both organic and paid

• Doing analysis before and after Campaign about the user, Market and keywords and implement accordingly

• Vendor Management overall for POSM, Outdoor Vendors

Extra-Curricular activities:

Liaised with creative media agency for event theme, event collaterals from logo design to end to end collaterals solutions.

Coordination for Annual Dealers meet in India/Abroad location with Gala party where responsible for coordinating with event management agency for execution of event, accommodation, logistics etc.

Asst. Manager – Client Servicing

Orion Brand Group, Kolkata Feb 2016 – Jun 2016

-A branding and advertising agency specialized in brand building, creative designs, events, Marketing, campaigns, web designing and identity creation.

Job responsibilities:

• Meeting and liaising with clients to discuss and identify their creative, marketing & branding requirements.

• Determined client needs through an in depth interview process, liaison between the client and in house graphic designers.

• Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.

• Business development through identifying and calling on target markets, segments, and prospect.

Achievements:

Liaison with all the prospective participant to make them participate in SRMB Konstruk – design & Innovation Award 2016-17 and convinced their confirmation of participation.

Asst. Manager – Business Relation

Pal Unique Enterprise, Kolkata Nov 2014 – Feb 2016

-A media company specializing in Out-of-Home media & others BTL medium. It is a Sole Concessionaire SBSTC Buses. Also deals in Billboard, Hoarding, Pole Kiosks, and Landmark signage in North Bengal.

Job responsibilities:

• Acquiring new Business from target market for Out-of-Home media & others BTL medium.

• Existing Client servicing, ensure Customer Satisfaction and lasting customer relationship.

• Evaluating the business ideas according to the company’s criteria.

Asst. Manager – Client Servicing

Brand Stewards Media Services Pvt. Ltd., New Delhi Feb 2011 – Oct 2014

-An advertising and media solutions agency specializing in indoor and outdoor advertising to give a professional and cost-effective media solution. This sphere of works covers both above the line (ATL) and below the line (BTL) activities.

Core responsibilities

• Managing accounts of various clients & Communicating, maintaining and developing client relationships & develop business from new client acquisition.

• Working closely with client’s marketing team & agencies media manger or planner & media solution (media planning) to the clients & agencies.

• Vendor management & developing new vendors to execute the media plans.

• Tracking competitor activities through different Modules of TAM and devising content and programming strategy.

• Customized research for different clients/Agency for content of all network channels (qualitative research) and from other available research sources.

Clients Undertaken:

• Eicher tractor • Choc-on - SK Industries • Ashok & Co. - Pan Bahar Ltd. • Pataka Tea • Shikhar Pan Masala – shikhar group

Sr. Executive - Ad Sales

Wire & Wireless (India) Ltd., Zee network Enterprise, Kolkata Feb 2007- Jan 2011

Where responsibilities were for Internal Sales & Marketing coordination,

• Applying sales skills capitalise on commercial opportunities through Airtime sales for SITI Channel TV Network • Develop and cultivate deep relationships with advertising agencies • Conceptualize, prepare and deliver sales presentations

PREVIOUS CAREER HISTORY

Sales Coordinator

Lipi Data Systems Ltd., Kolkata Oct 2004 - Feb 2007

Jr. Customer Support Executive

Sourabh Gilts & Securities Ltd, Kolkata Aug 2003 -Sep 2004

QUALIFICATIONS

7 Boats Academy

Certification in Digital Marketing 2018-2019

Bhartiya Vidya Bhavan

PG Diploma Advertisement and PR 2012 -2013

Sikkim Manipal University

M.B.A. (Marketing) 2008 -2010

Calcutta University

B.Sc. (Bio Science) 1999 -2002

Start-up Course in Computer Applications from CMC 2002

Computer ‘O’ Level course from DOEACC Society (Govt. of India) 2003

PERSONAL DETAILS

Date of Birth : August 27th, 1980

Address : 9M, Ostad A.K. Sarani, Kolkata 700 082

Gender : Female

Languages Known : Bengali, English and Hindi

Ananya Guha

Annexure I

List of Conference, Workshop & Seminars organized and attended.

Liaising to organize Regional (East-IV) Institutional Digital Repository (IDR) Workshops at IIT Patna, [17th Sep - 18th Sep 2018]

Liaising to organize Institutional Digital Repository (IDR) Workshops at INDIAN INSTITUTE OF CORPORATE AFFAIRS (IICA) IMT MANESAR, [7th Sep - 8th Sep 2018]

PUBLIC LIBRARY WORKSHOPS

Regional Public Library Workshop (North II) at M S Swaminathan Research Foundation, Jaipur, Rajasthan [22nd Jun 2018] and group presentation on NDLI with demonstration on how to conducted for user registration, institutional registration, and various options for search and browse in NDLI.

Regional Public Library Workshop (South II), at Digital Empowerment Foundation (DEF), Hyderabad, Telangana [13th May 2018] and group presentation on NDLI with demonstration on how to conducted for user registration, institutional registration, and various options for search and browse in NDLI.

Regional Public Library Workshop (South I), [22nd Mar 2018] at M S Swaminathan Research Foundation, Chennai, Tamilnadu, and group presentation on NDLI with demonstration on how to conducted for user registration, institutional registration, and various options for search and browse in NDLI.

USER WORKSHOPS

Regional (East-III) User Workshop [12th Jul - 12th Jul 2018] at St. Agnes School, Kharagpur, DAV in Kharagpur – Presented a visual walkthrough on NDLI Mission and vision.

Regional (East-II) User Workshop [11th Jul - 11th Jul 2018] at DAV Model School, Kharagpur, DAV in Kharagpur – Presented a visual walkthrough on NDLI Mission and vision.

Regional (East-I) User Workshop [10th Jul - 10th Jul 2018] at Splendour School, Kharagpur, Kharagpur, DAV in Kharagpur – Presented a visual walkthrough on NDLI Mission and vision.

TEQIP III, CET & CEP [28th June 2018] at IIT Kharagpur

– Presented a visual walkthrough on NDLI Mission and vision.

TEQIP III, CET & CEP [21st Feb 2018] at IIT Kharagpur

– Presented a visual walkthrough on NDLI Mission and vision.

Contact this candidate