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IMPACT INFLUENCE INGENUITY

Raz Barnwell

TRANSFORMATIONAL EXECUTIVE LEADER

Over 15 years of experience leading large teams across multiple sites and geographies in a complex, change- nimble operating environment. Visionary leader optimizing operational value and support through compliance, technology and innovation, driving profitable B2B and B2B2C growth, and cultivating successful employee engagement strategies that foster teammate development and strengthen Company culture. Extensive, diverse leadership acumen with value-rich experiences ranging from executive vision and strategic planning, to collaborative oversight and the granular details of effective execution.

• Executive Leadership, Sales & Support

Operations

• Contact Center Infrastructure &

Facilities Management

• Customer Relationship Management,

including Retention & Issue Resolution

• Extensive Project Management

• OI Nurturer + P&L Management

• 360 Leader & Vision Caster

• Communications as a Culture

• Employee Engagement, Development

& Empowerment

• Negotiations & Value Proposition

• Networking, Cross-Functional

Collaboration & Vendor Partnerships

• Automation of Systems & Applications

• Driving Actionable Insights Leveraged

thru Trend Analysis

• eCommerce & Digital Transformation

• Process Optimization

• Effective Strategy Building & Planning

with Systematic Execution

Technical Exposures Include: Genesys Cloud Google Analytics MS Office Suite, including Excel, PowerPoint, Power BI Salesforce, including CRM and Tableau SAP Speech and Voice Analytics, including NLP/NLU CAREER HISTORY – DRIVING BUSINESS VALUE AND LASTING TRANSFORMATION Breadth of experience highlighted below delivers significant ROI through an exceptional level of accountability, superior problem solving, balanced approach of calculated risks, and invaluable executive leadership exposure and intuition: Systems Automation & Digital Transformation

® Successfully restructured Customer Engagement

Model, aligning eCommerce and On-Premise GTM

Strategy; this delivered new, self-service options for customers, incrementally improving AOV by 17%.

® Successfully led eCommerce acceleration,

converting 95%+ [~65k outlets] of assigned

accounts to myCoke ordering platform, delivering

an active adoption rate of ~70%, leading bottler

Coke System for U.S. & Canada.

® Successfully advocated and fully led Business

Implementation of new contact center CRM and

Telephony Integration Strategy; designed new

IVR flow, launching capabilities to reduce wait.

® Successfully expanded Customer Experience

Program; implemented Speech and Voice

Analytics capabilities, creating 8% improvement

across quality metrics.

Budget & Operating Income

® Managed ~$18MM P&L budget [300 FTE’s] with

favorable YOY results for prior three consecutive years.

® Decreased operating expenses by 2% from 2021– 22 through vendor negotiations & implementation of

facility audits and compliance protocols.

® Mitigated vacancy rate post-pandemic to <10% through phased deployment of multi-faceted Talent Strategy. 11627 Clems Branch Dr

Charlotte, NC 28277

704-***-****

adtwml@r.postjobfree.com

-2.0%

3.0%

8.0%

13.0%

Volume Revenue Gross Profit

Annual Results: Actual Vs. Budget

2021 2022

Budget

SALES PROFITABILITY & GROWTH

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The largest Coca-Cola bottler in the United States that makes, packages and delivers beverages in 16 states across the northeast, and employs

16k+ teammates.

Set vision and strategic direction for contact center’s long-term roadmap; accountable for $18MM P&L. Effectively managed senior leader team comprised of Directors, Sr. Managers, and Sr. Business Analysts responsible for 70k outlets across Consolidated’s footprint generating $700MM+ in annual Revenue. Served as bottler Product Owner for eCommerce platform (myCoke), responsible for CCCi’s Food Service On-Premise digital strategy and key priorities. Project Lead for large-scale contact center technology implementations, transitioning to SaaS and cloud-based solutions for CRM and telephony. Additional key highlights include:

• Translate C-Suite and Senior Executive vision to executable plan with key deliverables; identify ROI, critical milestones, OKR’s, and complete risk assessments; track and report progress, ensuring costs, timelines and resource allocations meet budget expectations, providing recommendations and solutions as needed.

• Identify actionable insights across extensive data sets/data models for teammate performance, customer growth, process compliance, business operational efficiencies, as well as CX/UX for IVR and eCommerce platforms; set strategic plans for optimization.

•

.

Coca-Cola Consolidated, Inc. (CCCi)

November 2006 – November 2022

The Center of Support – Charlotte, NC

06_2022 – 11_2022 Vice President

10_2019 – 06_2022 Senior Director

05_2017 – 10_2019 Senior Sales Manager

10_2015 – 04_2017 Customer Development Manager

10_2011 – 10_2015 MU Manager, Inside Sales

04_2010 – 09_2011 Supervisor, Customer Care

03_2009 – 03_2010 Project Manager Trainer

University of South Carolina – Columbia, SC

2022 Darla Moore School of Business

Executive Leadership Program & Capstone Project

Ash 2022 Merchant Executive – Executive Brand & Leadership Coach & Advisor Presence Foundations of Leadership – Leader of Leaders

2022, 2019, 2017 Coca-Cola Consolidated, Inc

Anti-Trust & Employee Relationship

2022 Coca-Cola Consolidated, Inc.

Winthrop University – Rock Hill, SC

1999 – 2002 Psychology and Business Management

Collaborating for Value: Leadership Edition

2021, 2014 Coca-Cola Consolidated, Inc.

Project Management Professional Boot Camp

2014 Simplilearn via Project Management Institute Kevin F. Davis – Sales Coach – Las Vegas, NV

2012 Topline Sales Coaching & Leadership

• Consistent annual performance rating of “Exceeds Expectations” 10+ years, including 2022

• CCCi recognition awards for Outstanding Achievements: 2022, 2021, 2019, 2017, 2012, 2009, 2007

• Center of Support Mentor in 2022, 2021, 2019

• Proven History of Progressive Career Advancement across CCCi tenure References: Available Upon Request

EXPERIENCE & MILESTONES

Raz Barnwell

704-***-****

adtwml@r.postjobfree.com

EDUCATION & TRAINING

SIGNIFICANT ACHIEVEMENTS

Contact this candidate