Bill McElhiney

917-***-**** adtwf1@r.postjobfree.com

https://www.linkedin.com/in/williammcelhiney

CREDENTIALS

Ø Experience in marketing pharmaceutical/healthcare products Ø Expertise in writing a wide variety of professional and patient materials (digital and print) Ø Proven ability to see projects through from concept stage to final production and manage junior staff (if necessary)

Ø Results-oriented team player with a great sense of humor PROFESSIONAL EXPERIENCE

FREELANCE COPYWRITER New York, NY

(2010 – Present)

§ Created a variety of professional and patient pieces (digital and print) for healthcare agencies, including: H4B Chelsea, Havas Health and You, Arnold Health, Saatchi & Saatchi, inVentiv Health Communications, Concentric Health Experience, CDMi, and Juice Pharma Worldwide GSW New York, NY

VP, Copy Chief (2010)

Managing Journalist (2010)

§ Supervised copy team for Bayer franchise

§ Principal writer/creative in developing strategically targeted national campaigns for Natazia, Yaz, Beyaz, and Mirena (Bayer) using primarily digital platforms (Tablet PC and Web) LAWRENCE & COMPANY New York, NY

Creative Director, Copy (2006 – 2010)

Associate Creative Director, Copy (2005 – 2006)

§ Principal creative (copy) at start-up healthcare agency that experienced tremendous growth

§ Key participant in winning new business and building strong relationships with clients

§ Supervised copy and editorial staff

§ Principal writer/creative on Zomig and Atacand (AstraZeneca); and Aveed and Vantas (Endo) KPR New York, NY

Group Copy Supervisor (2002 – 2005)

Copy Supervisor (2000 – 2002)

§ Principal writer on Azmacort (Kos); Vioxx and Arcoxia (Merck); Zomig and Crestor (AstraZeneca); and LysoSolutions and Aldurazyme (Genzyme). Writer on Campral and Combunox (Forest); Aldara (3M); and QVAR (IVAX)

§ Wrote effective professional and patient materials that included print ads, sales collateral, television, radio, Web, direct mail, speeches, and patient education MERKLEY NEWMAN HARTY HEALTHWORKS New York, NY

Senior Copywriter (1998 – 2000)

Copywriter (1997 – 1998)

§ Principal writer on Glucophage (Bristol-Myers Squibb); Claritin and Proventil (Schering-Plough); and Bayer Aspirin (Bayer)

THE PHARMACY FUND New York, NY; Marketing Manager/Copywriter (1996 – 1997) CBS TELEVISION STATIONS New York, NY; Marketing Coordinator/Copywriter (1994 – 1996) FREELANCE COPYWRITER New York, NY; Wrote sales collateral copy/industrial film scripts (1989 – 1994) PROFESSIONAL ACTOR New York, NY; Acted in plays, films, and as a principal performer in over 80 television commercials (1980 – 1991)

AWARDS: PROMAX Gold Medallion Award: CBS Television Stations’ NCAA Basketball Sales Kit EDUCATION: Hobart College, BA, English Literature