Carlos

Cárdenas

Creative Director

and Senior Graphic Designer

Profile

I’m a highly experienced Creative Director and Senior Graphic Designer that has been involved in all the creative process that comes hand-to-hand with

marketing production. I have 15+ years of experience directing, producing, and supervising high-quality graphics that are essential to support multiple teams within a marketing department.

I hold a wide experience working closely with video production, website development, and social media

teams generating efficient marketing campaigns

that can be tracked and measured to assure optimal performance. I am constantly inspiring, coaching,

and helping creative team members to develop their skills to reach their full potential. This has allowed me to drive entire marketing campaigns from

scratch to completion while developing all kinds of printed and digital media such as Websites, Landing Pages, Logos, Flyers, Posters, Brochures, Catalogs, Banners, Packaging, Ads, Social Media graphics, 3D Product Renderings, Photography, Animation, Video

Production and all the large format graphics and

collateral needed to attend Trade Shows.

Contact

adtwa5@r.postjobfree.com

954-***-****

cardenasdesigns.com

linkedin.com/in/cardenas-designs

Sunrise, FL USA

Experience Summary

Education

Training

Skills

Creative Director at Sonny’s. The CarWash Factory

Tamarac, FL.

Graphic Arts Manager at CHAUVET Lighting.

Fort Lauderdale, FL.

Lead Graphic Designer at CHAUVET Lighting.

Fort Lauderdale, FL.

Graphic Designer and Desktop Publisher at Spoken Here. Fort Lauderdale, FL.

Pre-Press Manager at Publimax Printing Corp.

Brooklyn, NY.

Bachelors Degree in Graphic Design

Jorge Tadeo Lozano University – Bogotá, Colombia.

Art Direction Problem Solving

Web Design Communication

Project Management English

Team Leadership Spanish

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Effective Leadership – Florida Atlantic University 2005 - 2009

2009 - 2011

2011 - 2016

2022

2016 - 2021

Dn

Pr Ae Key

Shot

Photoshop

Premiere

InDesign

After Effects

Illustrator

Figma

Adobe XD

WordPress

Dimension

3D Rendering

Scan to see portfolio

Experience Description

Creative Director at Sonny’s Enterprises, Inc

Tamarac, FL

Car Wash Tunnel Manufacturers

As a Creative Director, I was in charge of monitoring and managing the creative services team, providing guidance and feedback to produce high-quality branding for all new and existing customers. This involved the creation of logos, branding guidelines, and a variety of printed media. Sonny’s is a large corporation with a vast national expansion. Corporate marketing played a massive role in marketing operations. As a creative director, I was involved in multiple projects that supported all marketing efforts to position the company as the #1 leader in the car wash equipment and parts manufacturer. The company participates in several car wash-related tradeshows, where I was in charge of supporting the look and feel of the entire event by producing creative signage, literature, e-mail marketing, and photography among others. Sonny’s has been growing exponentially in the past 10 years, one of the biggest tasks I was assigned, was supervising the design and production of all the brochures for the 12 companies that were recently acquired as new divisions. These companies had a vital role in the company’s operation, with them, Sonny’s can offer solid solutions to form a full spectrum of services for their customers.

The parts catalog was another significant project that was placed under my supervision. More than 60.000 parts were displayed along with services, promotions, and advertisements. The technical aspect of the production, and its graphic design, was part of the biggest tasks that my team and I have worked on. Coordinating and working with catalog and production managers, the mission was to ensure this 1000+ pages publication gets produced and shipped on time to all customers and events.

Graphic Arts Manager at CHAUVET Lighting.

Fort Lauderdale, FL.

Professional Lighting Manufacturer.

Manage the Design team and the graphics design production for a multinational company. Generate and transfer to effective designs the concepts that will become full-scale marketing campaigns. Coordinate and manage the workflow of 4+ highly-skilled Designers and creatives, to support multiple teams within the Marketing Department. Provide feedback and guidance on the marketing production to maintain proper alignment with 5 different brands and their marketing objectives. Create high-profile animations and 3D renders to support other teams such as Web, Video, Product Development, Copyrighting, Social Media, and Corporate. Supervise and manage the art direction for all the paid advertising on the printed and digital media. Making sure that all publications are consistent with the look and feel of the running campaigns and branding guidelines. Manage the production of the yearly catalogs. Coordinate between different departments to make sure they all provide the correct product information. Negotiate with different vendors all printed collateral and adjust to budget. Manage successful photoshoots of high-end events, to make sure all of our products are photographed with the highest standard. Maintain the (DAM) collection of images for the company. Selected Achievements:

Successfully produced 4 yearly catalogs with more than 200 SKUs Innovated with new technologies and developed new processes to optimize the Marketing Department production to assure an efficient workflow to meet tight deadlines. Developed and designed 2 full Branding Guidelines and applied pre-built templates to multiple marketing pieces improving workflow and consistency.

2022

2016 - 2021

2005 - 2009

2009 - 2011

2011 - 2016 Lead Graphic Designer at CHAUVET Lighting. Fort Lauderdale, FL.

Professional Lighting Manufacturer.

Provided exceptional Graphic Design pieces of several marketing collaterals and digital media. Collaborated on developing graphic design prototypes for Marketing campaign approvals. Worked hands-on with printed catalogs, product photography, newsletters/Blast coding, packaging design, off-site photoshoots production, and printed Advertising.

Selected Achievements:

Fully redesign 2 yearly catalogs improving the layout to maximize space usage, reducing the total page amount and the overall project cost.

Developed a high-level knowledge of low light photography and became the to-go photographer for all south Florida events.

Produced award-winning graphic designs that were recognized by the company with the 2012 Innovation Award. Graphic Designer and Desktop Publisher at Spoken Here. Fort Lauderdale, FL.

Replicated copies of several big-size publications such as large machinery manuals, catalogs, brochures, and packaging to match as close as possible to the original files, using translations in different languages. Created graphic pieces and animations and helped promote the company in trade shows and social media. Generated high-end graphics and supported the Website Development team. Selected Achievements:

Extensive experience working with Adobe InDesign to produce complex multipage publications. Full understanding and control of Illustrator files. Successfully modified original files from high-end customers such as Autozone, Hamilton Beach, and Law firms. Graphic Designer y Pre-press Manager. Publimax Printing Corp. Brooklyn, NY.

Press and Printed Services Company.

Pre-Press management.

Performed file revisions and communicated with customers to assure that all delivered files had the highest technical quality before printing.

Arranged more than 70 different multi-page publications manually and into an imposition software to make sure the documents were printed and folded safely. Supervised the Direct-to-Plate (DTP) process while maintaining a constant plate feed for the press operators. Maintained a 5 color Heidelberg press running 24/7. Selected Achievements:

Mounted, exposed, and developed plates to keep the press running 24/7 Gained a wide experience producing and preparing files that meet all technical requirements to be printed and folded successfully on long runs.

Gained full Expertise and understanding of the DTP process.

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