Advertising Consultant Circulation Manager

RICHARD P. WATKINS

801-***-**** **** KC Lane, Logan, UT 84321 ****************@*****.***

PERSONAL STATEMENT

Accomplished, results-driven professional with over 15 years of leadership, personnel management and sales experience. Organized strategic thinker providing solution-based ideas and services for increased employee productivity and profitable company growth. I believe trust, respect and dedication build successful business relationships. Effective at identifying opportunities, evaluating needs of prospects and clients, providing valuable and innovative solutions.

CORE COMPETENCIES

Strategic Account Development Team Building Skills Effective Time Management Skilled in MS Office Programs Customer Solutions Focus Proven Sales Growth Proficient at Networking Process Improvement Detail Oriented ACCOMPLISHMENTS

• Identify and pursued an industrial facility opportunity that successfully increased tool sales by $22k and saving the customer over $6000 in annual repair costs

• Increased sales to dealer network by 145% within an 8-month time period, leading to a substantial promotion

• Utah Region leader in Fleet Management Agreements achieving 24.3% in annual sales from this tool program

• Earned President's Club Award (2009) for highest sales-over-forecast; Masters Club Honor Award (2007)

• Partnered with customer to expand scope of work within the Firestop market producing $180k in annual sales PROFESSIONAL EXPERIENCE

Rapid Financial Solutions North Logan, UT Customer Success Specialist Manage over 250 client portfolio accounts in the court and corrections markets, to insure they are receiving the value expected. This is achieved through regularly scheduled training video calls and responding to their needs in a timely manner. Partnered with Sales Reps to coordinate efforts in upselling current clients, other products and services. Focused on process and product improvements.

• Created simplified debit card user instructions for clients and card users, helping reduce calls to Customer Service and Customer Success for assistance

• Utilize Salesforce and Totango CRM systems to track KPI’s and manage portfolio accounts

• Conduct online demontrations and training with portfolio clients via Microsoft Teams and Zoom platforms

• Particpant and presenter at monthly educational webinars iWorQ Systems Logan, UT Account Executive/PublicWorks1 Scheduling demonstrations of engineering services and software to municipalities throughout assigned Territory, covering 20 states. Maintain territory, ensuring regular contact of agencies on as regular basis to maximize opportunities. Work with Sales Management to develop sales leads, pipeline growth, further develop my sales, telephone and demonstration skills. Involve Tier Managers on all demonstrations, price proposal generation and proposal reviews.

• Utilize CRM system, Pipedrive, to track daily KPI sales measurements

• Execute 65 calls per day to prospective clients scheduling webinar product demonstrations Schedule a minimum of 3 webinar product demonstrations per week

• Creation of marketing pieces for email distribution and presentation

• High performance Leader in scheduling product demonstrations with an average of 4 set per week

• 2021 Sales Leader of the Public Works 1 department for Year-to-Date Sales of $37,000

• Achieved the highest number of demonstrations, 10, set in one week, Year-to-Date in 2021

• Work closely with Software Account Executives to maximize outcome effectiveness of presentations APG/Herald Journal Newspaper Logan, UT Media Sales Executive Contact potential clients through cold calling over the telephone and in person, building ongoing relationships. Present advertising opportunities to business owners, marketing directors, etc., demonstrating ROI of print and digital formats.

• Take part in internal training programs, learn media sales techniques and other job requirements

• Research client needs, explain the benefits of buying advertising space and overcome any objections

• Earned “Digital Ninja” monthly award, 4 months in a row, for Highest Digital Media Sales

• Sales leader of the “MadAds” ad programs with a total of 7 annual contracts for 2018

• Create and implementation of a “Customer Contest” for a furniture business, generating a qualified customer lead list while increasing customer walk-in traffic and sales by 15% RICHARD P. WATKINS

801-***-**** 1492 KC Lane, Logan, UT 84321 ****************@*****.*** USI CARDALL'S Logan, UT Garage Door Division Manager/Firestop Specialist As Garage Door Manager, responsible for Sales of garage doors and services for the residential & commercial markets working directly with General Contractors, Owner/Builders and Home Owners.

• Prepare proposals from plan take-offs & field measurements

• Increase sales over prior by 170%

• Install garage doors and train other installers

• Create estimating forms, proposal and ordering process for increased productivity

• Market products and services to General Contractors and owner builders

• Inventory management

• Purchase all products

• Schedule garage door installations and repairs

• Hire of new installers

• Handle all customer service related issues

As Firestop Specialist, increased Sales of Firestop services to general and sub-contractors on new and renovation construction projects. Created proposals from plan take-offs. Coordinated installation schedule with customers and installation crews. Provided installation training for crews on job sites and office settings. Prepared submittals and accompanied local inspectors on job-sites to manage quality reviews.

• Opened new health-care market by securing initial hospital contract that totaled $10k in monthly sales

• Created process for tracking profit/loss of Firestop projects, resulting in quick identification of potential issues and ability to avoid future problems

• Saved customer $10k on a single project by providing documentation of installation requirements, which also resolved a significant dispute with inspectors

HLTI, INC. Salt Lake City, UT Account Manager / Mining Specialist Responsible to increase direct sales of rugged, high-end tools and supplies to construction, industrial, mining

& manufacturing customers and distributors. Working with Engineering and Architectural firms for product specification. Presentation and scheduling “Lunch and Learn" seminars and product training classes. Achieved account penetration, development of new and existing accounts through new product demonstrations and tool “Fleet” agreements. Maintained database of prospects and customers in CRM tools. Account Management, traveling throughout assigned territory including the states of Utah, Wyoming, Colorado & Nevada.

• 350% Territory sales growth, covering a smaller geography and fewer market segments over a 4 year period

• Providing customer support by verifying product installation resulted in continuous cash flow for the customer, which sustained our relationship and secured current business and future sales

• Instrumental in identifying applications of construction tools for use at surface and underground mining facilities, reducing labor costs while increasing customer productivity, increasing sales volume and GM NICOR PRODUCTS, INC. Salt Lake City, UT Dealer Sales Representative / Regional Manager As Dealer Sales Rep., set-up a distribution network of re-sellers of pneumatic fasteners and tools for the residential and commercial construction markets in the state of Utah.

• Prospecting cold calling on owners of independent building supply businesses and probing for opportunities

• Coordinated with Inside Sales Partner to call and set-up appointments with prospects

• Presentations to business owners of proposals and Plan-O-Grams

• Set-up, organize and display products in accordance with owner or store managers

• Present and sell promotional programs and incentives

• Demonstration of products to employees and end users and closing sales As Regional Manager, responsible for management of the Salt Lake City Branch which involved 3 Outside Sales Representatives, a Repair Technician and the Dealer Sales Representative.

• Hiring personnel

• Inventory management

• Meet monthly, quarterly & annual sales goals

• Resolve customer disputes and employee conflicts

• Conduct employee performance reviews, execute employee disciplinary actions if required and present achievement recognition awards

• Work with corporate marketing department to create sale incentives and promotions

• Daily cash register reconciliation and bank deposit

• Increase of Dealer Sales by 145% within an 8-month time period

• Promotion to Regional Manager after 10 months of employment RICHARD P. WATKINS

801-***-**** 1492 KC Lane, Logan, UT 84321 ****************@*****.*** Utah Polysteel Ogden, UT Sales Manager/Representative Sales and Marketing of Insulated Concrete Forms (ICF) to contractors and owner/builders.

• Double sales over prior year in my second year

• Participate in Home Shows in the Utah market

• Work with Engineers on construction specification approvals to meet building code requirements

• Conduct seminars presenting features, benefits and installation procedures of the Polysteel brand ICF product

• Prepare bids from construction blueprint take-offs Regional Telephone Directory Salt Lake City, UT Advertising Consultant Yellow Page advertising sales for an independent, regionally distributed directory in the Northern Utah area.

• Leader in New Account acquisition in the Ogden market

• Promotion to Team Leader within 6 months of employment

• Implementation of Sales Call Analysis for increased presentation effectiveness.

• Partner with company owners on ad designs utilizing my photographic expertise Standard-Examiner Newspaper Ogden, UT District Manager/Alternate Distribution Manager Responsible for the distribution of daily newspapers to youth and adult carriers. Advertised, interviewed and hired youth and adult carrier route positions. Created a positive working environment by focusing on and rewarding target goal achievements. Corrective actions were made in private where employee could feel safe in discussing feelings and trust that the conversation was Continental. Wrote the confidential department personnel dress code for the companies handbook. Created delivery work schedules for six, full-time District Managers. Performed quarterly personnel reviews for merit increase evaluations as well as review of duties and responsibilities with managers. Worked closely with the IT Department to implement new contact notification system of new subscriptions and subscription cancellations to carriers. Reported directly to Circulation Manager on all activates. Oversight for the activities of two weekly newspapers throughout 4 counties. Responsible for monthly collections from 50+ carriers in a timely manner.

• Creation and Implementation of collection process for newspaper carriers in highly transient areas, greatly decreasing delinquent collections resulting in higher carrier retention rates

• Highest carrier retention of any District in the Circulation Department for more than 5 years

• Promotion to Alternate Distribution Manager based on quality of work as a District Manager and Supervisor

• Earned a trip to Disneyland by exceeding sales goals of new subscriptions for my District EDUCATION

LDS Business College Salt Lake City, UT Accounting / Marketing OTHER PROFESSIONAL ENDEAVORS

Photographer and Owner of Lens Art Photography Logan, UT Established in 1994 Services include:

Portraits

Groups

Weddings

Events

Corporate Head-shots

Product Shots

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