MARLENE

CARBONELL

Greater Nashville Area, TN ***66

615-***-****

adtvbp@r.postjobfree.com

PROFESSIONAL SUMMARY

Performance-driven, multi-faceted, dynamic Sales Leader with a proven track record of cultivating and nurturing strategic pipelines of motivated clients and partners. Consistently leverages strong expertise in business development, sales enablement, market analysis, consultative selling and relationship building to successfully facilitate significant and sustainable business growth. Outstanding leadership, communication and interpersonal skills combined with a highly analytical, competitive, and big-picture mindset.

Background of working with a suite of high-profile companies such as Coca-Cola, General Mills, Asurion and InterContinental Hotels & Resorts to drive exponential growth. Able to thrive in organizationally and culturally diverse organizations and in high-pressure, high-volume sales environments. Demonstrated capacity to penetrate key markets while identifying and capitalizing on account development opportunities. SKILLS

• Revenue forecasting • KPI analysis • Sales team training

• Client relationship management • Sales strategy development • Profit optimization

• Cultural awareness • Market Data Analysis • Fully Bilingual Spanish Speaker EXPERIENCE

Sales Enablement Manager

Asurion Nashville, TN

October 2021 – Sept 2022

Provide the operations and field sales organizations with information, research, tools, training, and content to be more effective. The goal has been to enable sales to move quickly and more efficiently through their selling process to close the deal.

• Increased volume of underperforming focus markets by 35% from Q1 2022 to Q2 2022. This collaboratively allowed the team to reach 200% above AOP (Annual Operating Plan) goal through mid-year.

• Developed and implement tactical action plans and creative content to supports initiatives that focus on sales-driving behaviors and customer retention efforts.

• 5G Pilot Launch - Ideate training content and troubleshooting guide to expand knowledge base for mature sales audience as it relates to heightened customer objections.

• Created Forecasting Tool to identify gap to goal solves by market. Account Executive

BI Worldwide Nashville, TN

May 2019 - May 2021

Global marketing agency that offers several solutions including sales incentives, customer engagement marketing, employee recognition and reward programs, promotional marketing, global business solutions, gamification, corporate event solutions and coalition marketing.

• Collaborate with Sales and Marketing teams to create depth and breadth within the current sales pipeline; serving as the internal customer champion by understanding and meeting customers' expectations by defining, implementing, and managing innovation-driven solutions that produce measurable results.

• Take a proactive role in learning the business, collaborating closely with clients to employ established rules around needs analysis, relationship development and innovation strategy – driving growth and generating additional business for the client.

• Promote legacy platforms, incentive structures and employee engagement tools that drive employee and customer behavioral change through the science of Behavioral Economics, in alignment with each customer's specific needs.

• Proactively manage the established contact cycle for prospecting and relationship building for new and existing accounts to uncover opportunities and present prospects with BIW's unique value proposition. Deploy a proven Voice-of-Customer strategy for products with 1+ year sales cycles, delivering engaging, high-tech, client centric solutions backed by key insights, KPIs and built-in gamification. Account Executive

Schwan's Consumer Goods (Retail Pizza) Mt. Juliet, TN February 2018 - November 2018

• Established robust relationships with the Independent Supermarket Distributor and Independent Supermarket Groups: creating and nurturing a 12-week pipeline of deals based on seasonality to offset the impact of competitors' CPG retail strategies.

• Developed business opportunities and managed customer relationships, preserving, and expanding the customer base. Undertook P&L responsibility and sold brand programs, including Promotional Plans, New Items and Shopper Marketing Programs.

• Conducted daily business analysis utilizing Nielsen and Schwan's reporting systems to identify bottlenecks in business performance.

• Accomplished double-digit growth of core brands as a result implementation of digital advertising, including the creative use of coupons to drive sales.

Account Executive

General Mills Convenience & Foodservice Mechanicsville, TN April 2012 - July 2017

• Reporting to the General Mills Regional Manager, drove sales growth through the introduction and execution of strategic sales plans and programs specific to CPG in the Bakery and Foodservice Division, identifying opportunities for competitive market penetration consistent with GM's business plan while building a balanced, sustainable, and growing business for the division. Accountable for coaching and influencing internal/external executives and field sales teams to a high standard.

• Conducted detailed account profiling and data analysis to identify opportunities to develop underserved accounts, leading to a lateral role as Sysco Market Point for the Mid-Atlantic Region (2014-2016).

• Successfully achieved growth of 12+% at assigned Fortune 500 distributors and partners for the following categories: Cereal, Yogurt, Snacks, Frozen sold at Healthcare, College & University and K12. o Led high-stakes negotiations with distributors and partners. o Executed a suite of creative marketing campaigns, sales trainings, and growth initiatives.

• Gained profitable marketing fund investments of $750K+.

• Worked cross-functionally with GM teams to drive differentiated market value and maximize product innovation.

• Partnered with the Sysco Regional MMVP executive team, OpCo (Operating Company) Category Management team and GM Account Managers at other Regional Sysco OpCo's to grow budgeted sales volume of $60 million throughout 8 mid-Atlantic Sysco operating companies; leveraging complex Tableau business analysis to uncover and capitalize on opportunities for growth or product synergy.

Caribbean Business Manager (Foodservice)

General Mills LATAM San Juan, PR

January 2007 - April 2012

• Oversaw performance of multiple Caribbean markets, mentoring sales and marketing specialists while overseeing all Foodservice CPG activity for General Mills.

• Drove new product launches for Cereals, Yogurt and the Pillsbury brand, increasing P&L by $300K+ with double-digit margins.

• Drove sales for a territory covering Puerto Rico, Bermuda, Bahamas, Jamaica, Barbados, and Trinidad with annual sales volume of $12+ million.

• Improved profit margins by 7+ points, leveraging data analysis and business tools to determine optimal pricing and product mix for each market.

• Drove channel expansion by negotiating new distribution contracts. Led development of a new product over 9 months to replace a discontinued product, increasing sales by $500K with double the profitability of the discontinued product. Sales Manager

InterContinental Hotels & Resorts San Juan, PR

January 2004 - January 2007

Caribbean Foodservice Manager

Coca-Cola Puerto Rico Bottlers, Inc. San Juan, PR January 2000 - January 2004

EDUCATION

Bachelors in Science - Global Business Management

University of Phoenix, San Juan, PR

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