Product Manager Associate

Prachi Dhage

857-***-**** *****.*@************.*** www.linkedin.com/in/prachi-dhage

EDUCATION

Northeastern University, College of Engineering, Boston, MA Candidate for Master of Science in Engineering Management. GPA- 3.79 / 4 Ongoing Specialization: Digital Product Design, Project Management, Engineering/Organization Psychology Mumbai University, Rajiv Gandhi Institute of Technology, Mumbai, India Bachelor of Engineering in Computer Science. First Class Distinction May 2020 Specialization: Database Management, Software Development, Cloud Computing SKILLS & CERTIFICATIONS

Management: Project Management, Business Development, Sales, Marketing & Leadership Product Skills: Product Management, Product Analysis, Product Designing, Low and High-Fidelity Wireframe & Prototyping, User Discovery, Product Roadmaps, Product Metrics, Product Market Research, MRD & PRD Documentation Analytic Skills: Google Analytics, Business Analysis, SWOT Analysis, Risk Analysis, Gantt Charts, UML Diagram, MS Office Technical Tools: Balsamiq, Figma, POP, Photoshop, MySQL, Python, C++ Productivity: Agile Methodology, Jira, Scrum, Trello, Salesforce, CRM, Microsoft Project, Basecamp Key Competencies: Independent Research, Problem Diagnosis, Projects/Product Development, Cross-functional Team Collaboration Certifications: Becoming a Product Manager – LinkedIn, Agile Product Owner Role – Project Management Institute, Digital Analytics and Marketing Analytics from GIES College of Business, Marketing in Digital World Certification from GIES College of Business, Illinois PROFESSIONAL EXPERIENCE

ASPIRING PRODUCT MANAGERS CLUB, Northeastern U, Boston MA July 2020- Present Product Manager (Prioritizing Product Features, Strategic Thinking, Product Planning)

• Lead and managed a team of 2 associate Product Managers to develop a Minimum Viable Product (MVP) through the Agile Methodology and scaling the website from 50 to 500+ daily active users

• Planned, designed, and built the website for the flagship program by analyzing customer requirements, defining the scope, prototyping, and testing

• Conducted qualitative and quantitative users survey and feedback for more than 80 users to take data-driven decisions INSIGHT BUSINESS MACHINE PVT LTD, Mumbai, India November 2020- December 2021 Key Account Manager (Customer Relations, Cross Function Team collaboration, Customer Management, Collaboration, CRM)

• Maintaining customer relationships effectively for smoother operations and promoting the business for achieving 100% target

• Managed global, manufacturing & IT clients like Red Bull, TeamViewer & Starbucks with their day-to-day IT activities

• Developing sustainable and solid relations with vendors, channel partners, and OEMs through effective communication

• Conducted sales analysis and implemented advanced strategies leading to a 13% increase in revenue All WAVE-AV SYSTEMS, Mumbai, India May - November 2020 Product Specialist (Market Research, Customer Management, OEM collaborations)

• Supervising daily sales activities of 15 customers through CRM resulting in an improved sales funnel achieving 90% target

• Conducted market research for OEMs like the Diversified US, Qlik and Kaptivo to introduce their products in the Indian market

• Conducted competitor study and SWOT analysis to identify product opportunities and build road maps for launching new products

• Co-ordinated with a cross-functional team to conduct campaigns, and product catalogs to drive a 17% lift in revenue ACADEMIC PROJECTS

YOPA- Your Own Personal Accountant Digital Product Design Northeastern U September – December 2022

• Conducted market research on online finance applications and interviewed 40 customers to understand their pain points

• Defined user requirements and 15 product features with the help of customer surveys, competitor analysis and developed user persona, roadmaps, use cases, composed PRD and MRD document

• Facilitated brainstorming sessions with the team on developing low and a high-fidelity framework for streamlining the user flow

• Developed and designed frameworks to pioneer a solution to improve conversion ratio, increase AVO & reduce the return rate Elder Care Management Project Management Northeastern U April - June 2022

• Conducted market research and plans to understand customer needs and initiated the project activities using agile methodology

• Managed project execution to ensure adherence to budget, schedule, scope, and risks reducing project backlog by 22%

• Created workflow document for streamlining the process and drove the team toward achieving the milestone in 1 week Online Cab Management System Software and Database Management Mumbai U January- June 2019

• Determine user requirements and specifications and plan for software development within the broader project scope

• Successfully implemented technologies like email alerts, SMS alerts, location tracking to ensure maximum customer satisfaction

• Design and implement data stores that support the scalable processing and storage of high-frequency data

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