Dear Hiring Manager,

Reaching organizational objectives to attract and retain consumers through innovative customer experiences utilizing marketing, digital, and social strategies is my forte.

Here is what you will gain from considering my qualifications: A senior executive marketing & business professional driven to achieve high results by focusing on the client - which can be a prospective consumer, a passive consumer, or highly engaged consumer. A passion for innovation and creativity that is focused on internal engagement, market share growth, and driving long term loyalty. I have worked across several industries with ranging responsibilities detailed below:

Digital & Traditional Campaigns

Consumer Retail Marketing

CRM & CMS Platform Management

Product Launch Development

SEO and Content Management

Web Governance

Patient Portals (Consumer/Customer Access Systems)

Reputation Management Strategy

Directory Management Strategy

Marketing, Communications & Social Media Strategy

Digital Experience Centers of Excellence (Development of a Cross Functional Team)

Consumer Retail Experience

Distributor and Sales Agent Experience

The future of Marketing and the Customer Experience is “CRM/Marketing Automation”. The ability to know everything about your consumers and where they are in any given sales cycle or consumer journey. Delivering the right message at the right time to the right consumer is the key to delivering long term loyalty and sustained growth.

I trust that the information in my resume forms a sufficient foundation for discussions of mutual interest. I look forward to meeting the team, sharing my portfolio, and discussing this exciting opportunity in more detail.

Sincerely,

Jason A. Yount, MBA

Jason A. Yount, MBA

Senior Executive Marketing Professional with 20 years of experience encompassing traditional and digital marketing, social media management, strategic planning, successful product launch management, qualitative & quantitative research, interactive & Ecommerce development, creative development, brand management, media planning & buying, data mining, database marketing, direct mail, sales promotion, sales programs & tools, and public relations.

Professional Profile

SENIOR MARKETING & BUSINESS DEVELOPMENT

PROFESSIONAL

Chief Marketing Officer

Senior Vice President

Marketing & Communications

Phone: 859-***-****

Email: adtuwu@r.postjobfree.com

linkedin.com/in/jasonyount1

PROFESSIONAL EXPERIENCE

CHIEF OF MARKETING & STRATEGIC PLANNING

Blessing Health System, Quincy, IL (03/2021 – 04/2022)

Responsible for marketing and communication of Blessing Health System's purpose, mission, vision & core values, image/brand and culture throughout the system and communities served by Blessing Health. Responsible for media & public relations, market research, market presence and positioning and delivery of content to support the goal of enhancing population health. Coordination and execution of brand strategies, interactive and social media strategies, and marketing strategies.

Key Results:

Established the organization’s first Marketing & Communications roadmap supporting over 50 service lines. The roadmap is the strategic plan for the marketing & communication’s core work and covers Objectives, Goals, Key Audiences, Tactics, Timelines, Measurement and Reporting for the entire organization.

Developed a successful marketing and communications strategy to implement an action plan to support the Blessing Resource Center. Through a clever campaign the center has added additional staff to cover the number or calls and interest. Today the center receives close to 100 calls a day handling scheduling, answering billing questions, general questions and much more.

DIRECTOR OF MARKETING & COMMUNICATIONS

American Board of Family Medicine, Lexington, KY (04/2019 – 11/2020)

Responsible for the development, integration, and implementation of a broad range of communications and marketing activities with the purpose to expand and enhance outreach to physicians and the public, increase organizational transparency, and effectively communicate the importance of board certification and medical professionalism.

Key Results:

Established the organization’s first Engagement Network with over 200 participants who continually provide feedback and direction through a strategy of surveys, focus groups, and other communication efforts.

Successfully restructured the marketing & communications team to align with the organization’s operations team, making for a more effective and streamlined approach to the development of marketing & communication strategies.

Developed and implemented the organizations first ever Marketing & Communications roadmap which ties back to the organization’s six-year strategic plan. All metrics are geared toward enhancing and building a positive sentiment with members.

PROFESSIONAL EXPERIENCE

DIVISION DIRECTOR, DIGITAL MARKETING STRATEGY

KentuckyOne Health, Lexington, KY (11/2012 – 03/2019), now CHI Saint Joseph

Direct and oversee the strategic development, implementation, ongoing support, and maintenance of the KentuckyOne Health digital portfolio. Oversee and direct all interactive options to the site as well as all web analytical reporting, ROI analysis/reporting, and Search Engine Optimization. Actively engage a Digital Marketing and Social Media Strategy to drive awareness and inform the community of KentuckyOne Health’s services, quality, and patient support.

Key Results:

Successfully launched the KentuckyOne Health consumer portal, a portal that combined three major separate web sites. Developed the online strategy for the new site to include SEO, SEM, data mining, online engagement tools and a strategic business plan to direct consumers in to appropriate conversion funnels. Site traffic has risen 193% since launch and the patient portal engagement exceeds national standards with a 65%+ adoption rate.

Successfully developed and launched the KentuckyOne Health Social Media Strategy with 25+ Facebook pages and growing. Overall followers have grown 20%+ year over year with our current number of followers at 52,000 and growing. Continues to out-perform competition in editorial content and engagement.

Successfully rebranded KentuckyOne Health to now CHI Saint Joseph Health, https://www.chisaintjosephhealth.org/. Rebranded over 25+ Facebook pages along with all other social media channels, three websites and all online locations.

NA CHANNEL COMMUNICATIONS MANAGER

ONLINE BUSINESS DEVELOPMENT/CONTENT MANAGER NORTH AMERICA HARDWARE MANAGER

Lexmark International, Lexington, KY (9/2008 – 11/2012)

DIRECTOR OF MARKETING

Big Ass Fans, Lexington, KY (11/2007 – 7/2008)

SENIOR MARKETING MANAGER

Lightolier – a Genlyte Company, Fall River, MA (11/2006 – 11/2007)

MARKETING & COMMUNICATIONS MANAGER

Thomas Lighting – a Genlyte Company, Louisville, KY (10/2003 – 11/2006)

Jason A. Yount, MBA

Core Qualifications

Team Building & Leadership

Traditional & Digital Marketing Strategy Development

Social Media Strategy Development

Ecommerce Development

Project Management

Business & Sales Planning

Media Planning & Buying

BEST Practice Implementation

Ad Agency Management

New Market Identification Growth

Direct & Targeted Marketing

CRM Implementation & Management

CMS Implementation & Management

P&L Management

ROI Planning & Analysis

Partnerships & Alliances

PPC, KPI & CTA Execution

Google & Siteimprove Analytics

Patient Portal Development

SEO & SEM Implementation

Unified Lead Management

M.B.A., Business/E-Business

University of Phoenix (10/2002)

B.A., Broadcasting/Advertising

Eastern Kentucky University (6/1998)

Senior Marketing Professional with 20 years of experience encompassing traditional and digital marketing, social media management, strategic planning, successful product launch management, qualitative & quantitative research, interactive & Ecommerce development, creative development, brand management, media planning & buying, data mining, database marketing, direct mail, sales promotion, sales programs & tools, and public relations.

Professional Profile

SENIOR MARKETING & BUSINESS DEVELOPMENT

Vice President Marketing /

Vice President Digital Marketing

Jason A. Yount, MBA

Georgetown, KY

Phone: 859-***-****

Email: adtuwu@r.postjobfree.com

linkedin.com/in/jasonyount1

Education

Contact this candidate