Communications Manager Managing Editor
Resume:
Contact
www.linkedin.com/in/lisaholzer
(LinkedIn)
Top Skills
Creative Content Creation
Enterprise Content Management
Training
Lisa Holzer
Employee Engagement and Content Strategy
Oak Park, Illinois, United States
Experience
Integral
Senior Consultant
February 2021 - Present (1 year 10 months)
Employee communications projects that include developing editorial strategy and initiatives outside the realm of traditional communications: program development in onboarding and employee recognition. Consulting
Employee Engagement and Content Strategy
June 2018 - Present (4 years 6 months)
Driving employee engagement strategy in support of business strategy and transformation. Creating content to engage, inform, and motivate. IBM
Senior Internal Communications Manager, Corporate Communications 2013 - 2018 (5 years)
Greater Chicago Area
Created and managed digital experiences for the consulting division and managed its internal digital presence globally. Performed content management, strategic media planning, writing, editing, and digital design and production across web, social media, and video platforms.
• Conceptualized and produced 10-video series on overcoming the most common delivery challenges faced by GBS teams, featuring account leaders telling their “delivery stories from the road.”
• Created a podcast illustrating the role of GBS global delivery centers in increasing IBM’s ability to deliver complex solutions.
• Designed a weekly news digest delivered as an opt-in e-mail subscription, a syndicated feed via a blog, and an intranet home page news item featuring partners, project managers, and delivery executives offering advice to their peers. Average open rate ultimately topped 58%.
• Supported the launch of the IBM Services brand by generating and editing 1-minute videos showing the impact of IBM’s work on the client’s customer, Page 1 of 3
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showing how “essential” IBM Services’ work is in the world, even when it is invisible to the consumer.
• Developed a new employee recognition communications vehicle that was widely copied. “Faces” pages feature a grid of head shots, each producing a pop-up overlay profile of the person’s achievement.
• Wrote feature stories on how innovative relationship management leads to the prioritization and creation of client value and account growth. IBM
Digital Content Strategist, Corporate Communications 2010 - 2012 (2 years)
Greater Chicago Area
Led the internal digital presence of the consulting division across multiple web portals and communities. Consulted on web site development projects.
• Led a site content- and staff-consolidation project that simplified a complex online landscape, creating a single entrypoint to news, education, and career resources for consultants that resulted in a steady increase in new users.
• Formed and led a content governance strategy team across the division’s organizations.
• Augmented traditional communications vehicles with new media channels, experiences, technologies and approaches including podcasting, RSS feeds, and video, documenting new digital approaches in a wiki to enable others. IBM
Managing Editor, Corporate Communications
2005 - 2009 (4 years)
Greater Chicago Area
Led the internal digital presence of the consulting division across multiple web portals and communities.
• Collaborated with other writers and editors across the company, serving as subject matter expert in consulting, representing not only general issues faced by client-facing teams but also the unique issues faced by consultants.
• Provided training and leadership to the division’s geo-based intranet sites and teams.
• Wrote features regarding climate and morale, designed to positively influence the division’s culture.
IBM
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Managing Editor, IBM Editorial Board, Corporate Communications 2000 - 2004 (4 years)
Greater New York City Area
Chaired a 28-member board of intranet editors representing IBM’s business units and geographies, created to drive collaborative coverage of news and feature stories and improve the quality and depth of reporting.
• Combatted chaotic and division-oriented intranet landscape by developing and executing an editorial strategy that united subject expertise across the company to produce news and features presenting a holistic, global view of the company’s strategy and activities.
• Designed editorial brands and series explaining IBM strategy in emerging business opportunities, key competitive battles, and customer satisfaction, enabling the board to replace corporate staff as the major provider of content to the intranet home page.
• Wrote companywide editorial standards and guidelines for content development and management. Revised and expanded the intranet style guide to include design, editing, and editorial-positioning advice.
• Drove accountability and improved writing quality by designing and implementing a peer review program.
• Planned and delivered training to editors that demonstrably improved the quality and depth of their work, including guest speakers from outside communications, a template for “wins” that took reporting beyond the dollar figure, and the basics of design.
Education
Brown University
Master of Arts - MA, English
Boston College
Bachelor of Arts - BA, double major - English / Philosophy Page 3 of 3
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