Kathryn E. Rhodes

DELIVERING COMPELLING CONTENT AND DIGITAL COMMUNICATIONS THAT INCREASES LEAD CAPTURE

South Windsor, CT 860-***-**** adttun@r.postjobfree.com

www.linkedin.com/in/kathryn- rhodes

Self-motivated marketing and editorial professional experienced in executing successful email marketing campaigns, directing trade shows and customer events, and multitasking in a fast-paced, team environment. Proficient in Customer Relationship Management (CRM) software to optimize lead generation. Eager to improve lead generation and support sales teams to increase top line growth. Core

Competencies

ª HTML Coding

ª B2B Marketing

ª SEO Analytics

ª Trade Show Management

ª Cudtomer Event Management

ª Internal Communications

ª Graphic Design

ª Copywriting

ª Customer Relationship Management

ª Email Campaigns

ª Sales Operations Expert

Professional Experience

Nel Hydrogen, Wallingford, CT

Nel Hydrogen (Nel) is a global, dedicated hydrogen company, delivering optimal solutions to produce, store, and distribute hydrogen from renewable energy. Dating back to 1927, Nel’s hydrogen solutions cover the entire value chain from hydrogen production technologies to hydrogen fueling stations, enabling industries to transition to green hydrogen and providing all fuel cell electric vehicles with the same fast fueling and long range as fossil- fueled vehicles – without the emissions.

MARKETING ANALYST & COMMUNICATIONS SPECIALIST (Jan 2021 – current)

• Design and provide content for website landing pages and several Pardot email nurture programs and newsletters. Produced graphic designs in Adobe Photoshop and Illustrator and written content and layout creation within Pardot program and Word Press. Multiple nurture programs going at once for different industries and lead processing as well as webinar registration emails.

• Create PowerPoint presentations for both sales pitches and trade show conferences to help sales team remain consistent with Nel branding when selling and sharing company information.

• Summarize podcast episodes to provide a synopsis for each episode that is viewed by visitors on the company website.

• Write and design social media posts (Twitter, LinkedIn, Facebook and Instagram) sharing company news and messages. Maintain posting schedule on Teams file to enable team collaboration and organization. Use Sprout to schedule posts on all channels. Edit white papers, articles, product manuals, sales brochures and flyers, and Human Resources policy handbook

(all ranging from 2-100+ pages). Correct grammar and maintain branding standards within the copy to keep Nel consistent in it’s phraseologies and grammar preferences. ª Email Campaigns

• Travel domestically and internationally for trade shows and special events. Supervise/manage booths and converse with visitors to discuss the company and its products.

Morris Group, Inc., Windsor, CT

Morris Group, Inc. (MGI) is the largest machine tool distribution network in North America representing over twenty brands. MGI’s over 200 sales and service professionals provide applications engineering, machine tool service and maintenance, and financing to aerospace, automotive, medical and other industrial markets.

MARKETING COORDINATOR (2017 – 2020)

• Designed content of external email campaigns and messaging using Pardot and manipulating the HTML code which resulted in a 10% increase in open rates by cleaning Salesforce data and identifying specific targets for each campaign.

• Designed brochures, postcards, promotional flyers, event invitations, and internal comms.

• Directed and managed trade shows, open houses and small customer events from conception to completion. Collaborated with Sales leadership to plan marketing focus, designed tailored graphics, developed registration sites, scheduled email invitations, ordered furniture and electricity, and maintained the onsite and virtual meeting schedule.

• Managed a 3rd party display house to assist in the design and setup of a 2,000 sq. ft. booth while staying under a $125k budget.

• Achieved 100% compliancy goal for multiple sales teams by launching and managing a year round, online training program. Worked with engineers and other subject experts to create content and transferred their information into a presentation-style lesson.

• Supported sales and operations management of multiple business units by developing meeting schedules to discuss marketing plans, ordering logo branded promotional items, and maintaining an online filing system for flyers, brochures, and internal communications.

Planes Companies, West Chester, OH

A logistics and transportation company with over 250 employees providing relocation management, office & commercial moving and furniture installation, asset management, warehousing, and trucking domestic and international clients.

MARKETING SPECIALIST (2015 – 2017)

• As the marketing lead for the Commercial Services division, collaborated with the Commercial sales team to create proposals and respond to incoming RFQ’s to secure client business.

• Conducted heavy outbound emailing for direct lead generation and appointment setting. Managed and maintained the company’s customers and prospects through CRM. Restructured the organization of the accounts for better access and more accurate data reports. Produced reports to analyze business activity and to derive number of customers per sales representative.

• Created content for Planes’ website and social media outlets. Updated websites with new testimonials from customers and blogs reciting answers from customers’ FAQ’s.

• Produced sales dashboard reports using online financial databases and calculating both monthly and year to date revenues.

• Conducted competitive analysis of regional companies to improve SEO and gain insight on how Planes should differentiate, including web booking interfaces, pricing strategies, services offered and their social media reviews.

Education

Miami University - Farmer School of Business, Oxford, OH (Graduated – 2015) Bachelor of Science in Business: Marketing

Skills

Adobe Cloud Suite, Microsoft Office, Salesforce, Pardot, Cvent Mail Chimp, SharePoint, Sprout

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