Vice President Business Development

Karl Martin

President

Foster City, CA *****

****************@***********.***

+1-818-***-****

Willing to relocate to: San Francisco Bay Area, CA - Orange County, CA - Austin, TX Authorized to work in the US for any employer

Work Experience

Senior Vice President Franchise Sales/Marketing

SCHLOTZKY'S INCORPORATED - Austin, TX

1990 to 2004

Fueled a successful initial public offering (IPO) through unprecedented top and bottom-line growth. Developed and implemented an in-house advertising and marketing department that provided strategies for hundreds of retail locations across the United States. Strengthened the franchise system through the creation of a field market team that ensured strict program compliance and on-going professional execution. Engineered concept development changes, including the New

Deli Menu Concept. Established the Retail Brands Division, and secured product sales at over 5,000 locations nationwide,

including Costco, Walmart, Kroger, Safeway, 7-11, and the United States Military. Education

Associate

Skills

• B2B (Less than 1 year)

• branding (4 years)

• MARKETING (10+ years)

• merchandising. (9 years)

• product sales (10+ years)

• Relationship Management

• Performance Management

• Recruiting

• Salesforce

• Customer Relationship Management

• Proposal Writing

• Business Development

• B2B Sales

Additional Information

LIST OF SPECIALTIES

Entrepreneurial Enterprise Development Systems Thinking Competitive Intelligence Commercial Branding & Merchandising Relationship Building Proposal Development Customer Relationship Management Performance Management Consumer Product Marketing Franchise Business Development B2B Sales Development Revenue & Profit Growth

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