Seasoned MBA, Marketing, and Business Professional
Resume:
Paul S. Ross
**********@*****.***
www.linkedin.com/in/paulsrossmba
Seasoned marketing professional with M.B.A. and extensive experience in consumer marketing, brand and product strategy, marketing analytics, and customer service-centric industries. Strategic and analytical with a history of growing market share, volume, and profitability. Expertise in branding, consumer insights, new product innovation, and leading and motivating cross-functional teams. Quick learner adept at managing multiple, complex projects. Collaborative team player who thrives in a fast-paced environment.
Areas of Expertise
Brand Management
Consumer Insights
Marketing and Data Analytics
Brand Strategy
Customer Service
New Product Development
Budget Management
Financial Modeling
Profit & Loss
Business Development
MS Office
Project Management
Innovation
Market Analysis
Strategic Planning
Professional Experience
HOSPITALITY SPECIALIST 2018 - 2020
NORTHWELL HEALTH/TOWNE PARK, LLC New Hyde Park, NY
Delivered customer, vendor, and patient service and support in collaboration with clinicians, nurses, surgeons, lab technicians, and administrative personnel. Resolved customer and operational issues and appropriately escalated unresolved ones. Tracked satisfaction surveys to identify trends and created action plans to improve internal and external customer service. Demonstrated expert knowledge of all company policies, procedures, and facility operations. Left to provide full-time elder care for parents.
Recognized among 50 staff as “Employee of the Month” for outstanding teamwork, approachability, genuine concern for patients and staff, exceptional customer service, and consistently going above and beyond general responsibilities.
Only employee among 35+ staff selected to staff the facility’s most important, profitable, and visible unit.
Only employee authorized to staff all 10 customer service posts.
ASSOCIATE 2015 - 2018
ADESA LONG ISLAND – Motor Vehicle Auctions Yaphank, NY
Auction Lane Captain managing operations during weekly auto sales. Established and grew key stakeholder relationships. Delivered exceptional customer experience to support retention and sales goals. Collaborated with Sales, Auctioneers, and General Managers to align operations with corporate objectives and strategies. Managed pickup and delivery of vehicles.
Developed expertise in Auction operations.
MARKETING and BRAND MANAGEMENT CONSULTANT 2012 - 2015
NESTLE NUTRITION - Gerber Graduates Florham Park, NJ
Developed two commercialization teams of 10-12 people and managed four cross-functional, high-profile innovation projects including leading qualitative research and developing go-to-market strategies and annual strategic plans. Led cross-functional teams to launch 8-10 new products with forecasted revenues of $7M-$28M.
Headed creation and implementation of category management strategies to gain additional distribution and shelf space for the Graduates Franchise, generating $500M in sales.
Developed brand consumption model and analyzed brand and new product performance while pinpointing category trends and providing analytical support to optimize brand health.
CHURCH AND DWIGHT - First Response, Answer Princeton, NJ
Led high-profile, cross-functional projects on time and on budget. Led multidisciplinary team of 10-12 employees to assess $100M category-leading brand franchise.
Created Situation Assessment using secondary market data to identify key brand, competitive, and category trends.
Utilized data and insights to create regional and account-specific strategies to increase brand and category growth; presented findings and implications to senior management.
ENTREPRENEURS and SMALL BUSINESS OWNERS Uniondale, NY
Delivered market evaluation, business development, strategy and portfolio development, go-to-market strategies, competitive analysis, positioning, pricing, and overall marketing and financial evaluations.
Completed competitive, marketing, and consumer dynamics analysis and identified the most profitable opportunities based on client’s core competencies, resources, and competitive situation.
Created go-to-market strategy for client including packaging, pricing, distribution, and product positioning.
BRAND MANAGER, Innovation, alli 2009 - 2011
GLAXO SMITHKLINE CONSUMER HEALTHCARE Parsippany, NJ
Co-managed P&L for $200M business and managed $60M budget. Led multidisciplinary product branding and marketing team of 10-12 employees. Directed creation and leadership of high-performing, cross-functional teams. Designed strategic launch plans for a $70M new product initiative. Developed and executed a comprehensive digital/social media strategy to drive trial and encourage repeat purchases. Used BASES to assess appeal of products.
$5M in projected cost savings from more sustainable packaging and maximizing product presence and visibility.
Generated $5M in incremental sales through ideation and execution of high-impact trade and consumer events.
Achieved 6% profit increase via brand plan using advertising, promotional pricing, and shopper marketing.
BRAND MANAGEMENT CONSULTANT, New Product Innovation & Brand Strategy 2007 - 2008
KRAFT FOODS (Oreo, Chips Ahoy, Ritz, Wheat Thins, and Toasted Chips) East Hanover, NJ
Piloted strategic plans to maximize appeal of new and existing products for $115M business. Created and presented comprehensive strategies to senior decision-makers to achieve financial objectives via new platforms.
Developed go-to-market strategy for Oreo Cakesters using situation assessment, consumer insights, pricing and merchandising dynamics, and category trends.
Led line optimization study resulting in improved ability to fulfill demand and optimize consumer pull.
Generated $2M in incremental sales through design of a multi-tiered promotions plan.
ASSOCIATE BRAND MANAGER 2005 - 2007
WM. WRIGLEY JR Parsippany, NJ
Managed LifeSavers Gummies, a $70M, category-leading brand. Provided strategic direction to effectively address consumer/trade strategies, advertising, pricing, and distribution to optimize product portfolios.
Developed and executed consumer promotions and new products resulting in 10% increase in consumption trend by 10%.
Created incremental $5M in revenue by exceeding distribution and velocity targets. Led internal and external cross-functional teams to develop and launch new products.
Additional Professional Experience
BRAND MANAGEMENT CONSULTANT, PINNACLE FOODS, Mountain Lakes, NJ
BRAND MANAGEMENT CONSULTANT, KRAFT FOODS, PARSIPPANY, NJ
DIRECTOR, CLIENT SERVICE, INFORMATION RESOURCES, Fairfield, NJ
PROJECT MANAGER, Strategy Consulting, BOGART DELAFIELD HEALTHCARE CONSULTING, Morristown, NJ
ASSOCIATE MARKETING MANAGER, Advil, Anacin, and Preparation H, WYETH CONSUMER HEALTHCARE, Madison, NJ
Volunteer Experience
Head youth basketball coach, ages 8-11 and 9-12, Morristown, NJ, 2003-2007
Education
Master of Business Administration in Marketing & General Management
University of Virginia Colgate Darden School, Charlottesville, VA
Bachelor of Arts in Rhetoric and Communication Studies
University of Virginia, Charlottesville, VA
Scholarship Athlete, Track & Field
Atlantic Coast Conference Honor Roll. Achieved GPA of 3.0 or higher during Division I athletic participation.
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