Senior Copywriter

KEVIN GLASSE Email: ***********@*****.*** Portfolio: kevinglasse.com

SUMMARY

Helping companies gain and retain through targeted messaging. Using data to interpret customer motivations and turning it into effective communication that speaks to the target where they live, work and play. Contributing to content and design that cuts through clutter and gets the target to act.

MOTTO

Let’s create. Let’s turn awesome ideas into amazing executions. Let’s turn data into dollars. Let’s turn insight into accomplishments. Let’s turn target markets into repeat customers. Let’s have the best coffee any office ever drank. Let’s be excited every day. Let’s be fun. Let’s be the completed puzzle.

EXPERIENCE

Designit, Senior Copywriter, Seattle, Washington July 2021 – Nov 2022

Led creative development for Topcoder (staffing/crowdsourcing company) to promote gamification for businesses to find solutions for their marketing, technical, and digital projects.

Contributed copy to LinkedIn social campaign to promote the features and benefits of Microsoft Dynamics 365.

Developed web copy to communicate the benefits of virtual workshops for customers to learn how to use the features in their Windows 11 devices.

Artech: Microsoft Senior Copywriter / Content Strategist, Seattle, Washington May 2020 – June 2021

Developed copy to promote a wide range of products available in the Microsoft Online Store including Microsoft 365 PC accessories, and Xbox accessories as well as content to support product launches.

Worked with brand studio to create content for the Microsoft Surface family of devices and accessories.

Teamed with stakeholders and localization QA on content promoting the download of music, games, apps and videos from the Microsoft Windows online store.

Alaska Airlines, Senior Copywriter, Seattle, Washington Jan 2017 – Feb 2020

Helped build an in-house creative studio that produced a ton of work at turn-on-a-dime speed for much lower costs than our external agencies.

Developed Alaska Airlines brand guidelines.

Wrote and directed TV spots starring Russell Wilson, former quarterback for the Seattle Seahawks.

Led creative team in collaboration with stakeholders to create marketing materials for multimedia promotions.

Spearheaded campaign to promote Alaska Airlines benefits for the corporate traveler.

HackerAgency, Senior Copywriter, Seattle, Washington Jan 2011 – Aug 2014

Led creative development for AT&T U-verse direct marketing that consistently surpassed goals for new subscriptions.

Led creative team on Microsoft Bing Ads business pitch. We won it.

Additional Clients: AT&T Wireless, Hyatt Residences, Carnival Cruise Line, Highmark Health Insurance, Atlantis Bahamas

Eddie Bauer, Multi-channel Copywriter, Bellevue, Washington Oct 2006 – June 2010

Championed effective plans and strategies for the new brand launch of First Ascent Mountaineering. It became one of top lines in the outdoor and mountaineering industry.

Contributed to brand resurgence with campaign development and content creation across all media including catalogs, packaging, display ads and digital.

CONSULTING EXPERIENCE

Northwest Fiber, Senior Marketing Writer, Seattle, Washington

Worked with in-house marketing team, marketing channel stakeholders, and external agencies to develop marketing content including direct response pieces, website content, and customer buy flow to launch Ziply Fiber, a new Internet service provider in the Pacific Northwest.

Razorfish: T-Mobile, Senior Copywriter, Seattle, Washington

Collaborated with creative team and stakeholders to develop concepts to re-brand the T-Mobile website for the Un-Carrier campaign.

Positioned a variety of T-Mobile services including no contract, upgrade on demand and unlimited music streaming.

Wunderman: Microsoft / T-Mobile, Senior Copywriter, Seattle, Washington

Developed strategy and content for digital campaigns for Microsoft Xbox, Microsoft Office and T-Mobile.

Starbucks, Senior Copywriter, Seattle, Washington

Acted as team lead for the development of an international corporate responsibility campaign. It was picked up for domestic use due to Its massive success overseas.

Developed concepts and copy for web, brochures and banners in conjunction with designers and account services.

PRR Public Relations, Senior Copywriter, Seattle, Washington

Developed strategy, concepts and copy for a multimedia campaign for the Seattle Department of Transportation's Vision Zero initiative to reduce auto accidents due to people who are driving and using their mobile device at the same time.

OTHER EXCITING CONSULTING CLIENTS

Burnside Brewery, Car Toys, Coinstar, Darigold, Delta Dental of Washington, Grand Targhee Ski Resort, Palomino Restaurant, RealNetworks, Summit at Snoqualmie, Trident Seafoods, Washington State Employees Credit Union, Washington Permanente Medical Group.

EDUCATION

Bachelor of Arts in Communications Washington State University

Marketing Management Certification University of Washington

Digital Marketing General Assembly

Copywriting / UX Writing / Strategy School of Visual Concepts

SKILLS

Microsoft Office Content Management Systems Video Conference Applications

CORE COMPETENCIES

Copywriting Concepting Copy Editing Client Presentations

Strategy Marketing Branding Tech Marketing Creative Direction

INSPIRATION

You win by effort, by commitment, by ambition, by quality, by expressing yourself individually but in the team context.

--- Jose Mourinho

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