JEFFREY STEVEN WILLIAMSON

972-***-**** *** Hermitage Lane, McKinney Texas 75069 adts9d@r.postjobfree.com SALES & ACCOUNT MANAGEMENT DIRECTOR

A proven sales, marketing, and business development manager offers a track record of success in developing and launching products that meet consumer demand while promoting existing offerings in brand and private label settings. Excels in identifying and capitalizing on change initiatives that enhance performance, efficiency, revenue generation, profitability, and customer service. Recruits, develops, and manages teams that operate in the US and internationally. Core Strengths

Account Management – Sales Forecasting – Budgeting / P&L – International Business - Sales & Product Marketing Process Improvement – Implementation – Project Management – Strategic Planning – Training & Development- Leadership-Team Building-CPG Analytics and Consulting – M&A and PE Select Career Highlights

• Developed $30M in new business while maintaining ongoing relations with all existing customers; expanded the product portfolio to include applicable products for retail development in the US and abroad.

• Introduced Olam to new markets in retail, establishing business with clients such as Wal-Mart, Safeway, Aldi, Kroger, Dollar General, Dollar Tree, and AWG.

• Increased Gruma’s net margins 10% via comprehensive program/pricing changes while elevating average gross sales 15%+ each year to exceed $90M revenue; executed least landed cost scenario, resulting in additional margin gains.

• As Vice President of Sales and Marketing for La Hacienda Mexican Food Products, achieved profitability from start up operations in less than 12 months while realizing net profits of 12%+.

• As Sr. VP of the Marco Group of Companies, made sweeping changes in all aspects of the businesses that reduced cost, increased margins and achieved profitability in less than 6 months of onboarding. Professional Overview

Marco Group of Companies 2019-2022

Sr. VP of Sales and Marketing

Position reports to the CEO and President, responsible for all aspects of the business related to Sales and Marketing of each division, responsible for the financial results of each and changes needed to achieve them.

• Implemented revised cost analytics to better calculate/understand our cost mechanics, helping the company with “price to market” strategies and our competitive position in the markets

• Made sweeping changes in personnel, hiring the best in the market capable of achieving revenue goals set forth

• Implemented robust CRM as a mandate for all sales and marketing activity (measurable KPI’s)

• Instituted new budgeting methods/processes throughout the businesses for growth and cost containment activities

• Promoted robust cross training activities throughout all customer service departments

• Developed ongoing product training for cross selling by all sales and marketing personnel

• Initiated revised web designs with more robust analytics and measurables JEFFREY STEVEN WILLIAMSON 972-***-**** adts9d@r.postjobfree.com Page 2

• Departments reporting to my position-Sales and Marketing-Creative Design-Customer Service-Cost analytics AHCO Foods US 2015-2019

Vice President US Operations Sales and Marketing

Position reports to US CEO, responsible for all activities related to the “go to market” strategy designs for US and offshore product production for brands and private brands. Develops and maintains relationship with all retail points of contacts (brokers, distributors and direct retail contacts). Responsible for all financials related to retail product sales in the US markets.

• Shared responsibility for new product development, marketing materials, web design and functionally

• Responsible for all budget related input details

• Designs complete sales and marketing forecasting for all products including production, domestic and offshore

• Directs all broker activity, develops all goals and execution timelines

• Responsible for all internal personnel hires related to customer service and sales

• Heavily involved in R&D and new product development for all business segments, retail, industrial and Foodservice

Key Accounts: Kroger, Albertsons/Safeway, HEB, Aldi, Meijer, Whole Foods Markets, Walmart, Costco, Ahold/Delhaize, Hy-Vee, Publix, Sprouts, KeHE, UNFI, DPI, US Foods, Sysco, Ben E Keith and others. OLAM INTERNATIONAL SVI US OPERATIONS 2008-2015

Director Sales and Marketing

Reported directly to the Senior Vice President of Sales of US operations for a global supply chain manager; led design, execution, and results of the global business plans for all retail and foodservice brands as well as private labels.

• Drives marketing and sales initiatives while launching new products under company and private brands from label development stages through customer marketing; increased sales volume $24M in the last two years.

• Supervises production forecasting based on customer demands for client segments that include retailers, wholesale distributors, drug and mass warehouse businesses.

• Manages new hires and team personnel for customer service, sales support personnel, and broker functions.

• Initiates brand development for unique market applicable products based on consumer and market demand. Key Accounts: Aldi, Supervalu, Kroger, Dollar Tree, Family Dollar, Dollar General, AWG, UWG, Schnucks, Trader Joes, Albertsons, Safeway, Kroger, HEB, United Stores, ConAgra, General Mills, US Foods, Sysco and Restaurant Depo SUNRISE FOODS INC. 2005-2008

Vice President of Sales and Marketing

Reported directly to business owners while overseeing design, execution, and results for all manufactured food products for the retail, foodservice industry, and national accounts. Handled reengineering and repositioning of the business.

• Developed strategic marketing and execution plans for all customer groups; implemented complete marketing and branding changes in corporate appearance, logos, materials, and web presence.

• Integrated dry grocery, frozen grocery, and foodservice customers under one corporate umbrella while instituting a total directional change from singular market focus to a multiple market focus.

• Interviewed and hired all brokers for foodservice and retail operations while also developing strategic marketing plans to promote individual broker performance.

Vice President of Sales and Marketing continued…

• Reorganized all co-packed manufacturing, realizing increased margins and product quality improvements. JEFFREY STEVEN WILLIAMSON 972-***-**** adts9d@r.postjobfree.com Page 2

• Generated web-based data for customers to access common documentation, including quality assurance reports.

• Opened new business with clients such as Ben E. Keith, AWG, United Stores, Kroger, and Sysco and Brinker International; helped develop products that were specifically targeted to new customers/market segments. LA HACIENDA MEXICAN FOOD PRODUCTS INC. 2001-2005

Vice President of Sales and Marketing

Reported directly to business owners of a privately-held manufacture of Mexican Food products and related production equipment; determined sales, packaging, and pricing strategies used nationwide.

• Hired on a contractual basis to reengineer/reposition the business, marketing, and sales strategies of a startup manufacture for entry into retail markets, optimizing revenue and profitability while driving growth.

• Developed all material resources and packaging to support product rollout for multiple branded offerings with major retailers and foodservice customers; set pricing guidelines to meet market competition and margin goals.

• Recommended capital expenditures to enhance production and plants and introduced change initiatives that resulted in multimillion-dollar gains in revenue and profitability. Key Accounts: AWG, Aldi, Pillsbury, Kroger, United Stores, UWG, US Foods, Sysco and others. GRUMA CORP (MISSION FOODS) 1993-2001

Director of Private Brands Sales and Marketing

Reported to the Executive Vice President and General Manager of Mission Foods, owning accountability for design, execution, and results of the Snack Brands and control brands business plan; also managed all warehouse distribution of branded products including Wal-Mart and Sam’s Club groups nationwide.

• Established strategic and annual business/production plan requirements; developed and led marketing and sales plans for all domestic retail customers in DSD snacks, along with clients in European markets prior to offshore plant expansion.

• Owned accountability for executing all new and existing product packaging designs both private and control brands.

• Resolved supply issues with co-pack manufacturers to enhance service capabilities and lower customer complaints.

• Implemented inventory control systems and supplier agreements to achieve a JIT (Just in Time) supply environment.

• Served as Total Quality Leadership Chairperson, driving management and information systems improvements as well as a committee member working on transportation and warehouse systems improvements and integration.

• Acted as Gruma Quality Awards Sales and Marketing Committee Leader, developing comprehensive sales and marketing analysis for all business segments, with a focus on continued improvement of products and services.

• Supported teambuilding, individual performance, and understanding of business constraints as an ISO Team Member.

• Worked on SKU Rationalization Team, providing ongoing oversight of SKU reduction, justification, and P & L impact. Key Accounts: Federated Foods, AWG, Aldi, Kroger, Walmart, Sam’s Clubs, BJ’s Wholesale, Safeway, Albertsons, Costco, Publix, Target, Stop N Shop, HEB, Grocer Supply, SuperValu and others. Education

Business Administration Program – UNT Denton

Technical Skills: All MS Office, MIS Systems-AS 400 IBM, SAP, Wal-Mart Retail Link, SalesForce, Syndicated Data-Nielsen and IRI Spins and others

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