Pavllo Zengo

Los Angeles, California

linkedin.com/in/pzengo 727-***-**** adts30@r.postjobfree.com Summary

A motivated self-starter and storyteller at heart who lives exclusively outside the box with 10+ years experience developing and executing go-to-market integrated marketing strategies for tech, CPG, and fashion brands. Passion for crafting authentic stories, campaigns and Social Media content that break through and create culture. Focused to thrive in a fast-paced senior marketing role.

Core Skills: Integrated Marketing, Social Media, Brand Marketing, Brand Development, Brand Management, Strategy, Digital Marketing, Thought Leadership, Growth Marketing, Website Strategy, Partnerships and Endorsements, Project Management. Work Experience

Education

Bachelor of Science:

Finance International Business

NYU - Stern School of Business

Chief Marketing Officer

3 LOVES

Jan. 2022 - Present Languages Technical

Skills

• Spearhead the development of overarching brand vision and strategy on product portfolio

• Define and develop omni-channel marketing strategy across B2B and DTC business and monitored for efficiencies

• Generated a growth strategy via Ads, SMS, and Email using original content to increase DTC brand awareness and sales strategy resulting in a +100% lift during launch pot product portfolio with ongoing growth of +30% thereafter

• Develop and execute overarching brand strategy including mission, vision, value proposition, brand and style guidelines for use across all brand materials and platforms; marketing and sales POS, product labels, company website and Amazon store

• Develop and manage communications strategies and engagement campaigns across traditional, online and social media

• Brand and products; build and execute strategy on branding aspects of product development, raw material sourcing, logistics, pricing, and new product launches as well as developing new business opportunities based on sales date and consumer insight

• Hire and develop talent across both Marketing and Sales departments Vice President of Marketing Jun. 2020 - Jan 2022

3 LOVES

Languages:

Fluent in English

& Albanian

Skills &

Programs:

Windows, MacOS,

Excel, Outlook,

Powerpoint,

Pages, Numbers,

Keynote, Google

Ads, and SEO

• Developed and implemented cohesive overall marketing strategies including brand goals and overarching narratives

• Responsible for the development and execution of brand vision and strategy for entire product portfolio

• Developed and led a B2B strategy with top key retail partner, including Erewhon that drove 3 LOVES to be the #2 best selling functional beverage with first 6 month of launching

• Managed and oversaw external marketing teams including PR agency, Social Media and growth marketing

• Responsible for developing and managing marketing budgets and overseeing marketing campaigns

• Managed cross functional teams including PR, Social, Growth, Sales and Business Development

• Liaison with formulation team in creating and enhancing products that filled a need in the market and allowed the brand to remain competitive and innovative Director of Brand Marketing Mar. 2019 - Mar. 2021

FOREO

• Directed and created the first organic Viral social media content that increased sales by 120% for an already in market product (FOREO Iris)

• Built, managed and positioned all brand communication campaigns for North America

• Developed and managed new and existing strategic brand, influential and celebrity partnership opportunities

• Identified new trends, movements, communities and platforms to insert brand into conversations to increase awareness and trail as well as explore partnerships

• Identified key opportunities to increase brand awareness through market analysis

• Lead, developed, coached and mentored a team to execute active stretch goals Head of Influencer Partnerships Dec. 2017 - March. 2019 FOREO

• Increased main social media (Instagram) channel from 40k to 400k via branded influencer marketing and partnerships in 18 months

• Executed partnership with top-tier subscription company FabFitFun resulting in largest point of sale for brand of 1 million units as well as over 303 Million social and top media impressions

• Increased SEO, taking FOREO to the #1 spot in Google rankings surpassing their top competitor L'Oreal Clarisonic for the first time since launching in 2013

• Oversaw briefs, budget management, contract negotiations, vendor and contractor management, and content integrations

• Conceptualized and implemented influencer marketing campaigns aligned to brand priorities and public relations campaigns

Marketing Manager Mar. 2016 - Dec. 2017

FOREO

• Remitted the brand vision through the full spectrum of marketing initiatives across channels in coordination with management and cross team resources

• Created Marcom yearly marketing communications strategies and plans for product portfolio, including drivers and layouts

• Cross Collaborated with Business Development team to ensure full 360 integrated campaigns for FOREO

• Developed and implemented team KPIs for all marketing projects Senior Sales Manager Aug. 2014 - Mar. 2016

FOREO

• Opened and managed national key retail accounts including Sephora, Neiman Marcus, ULTA Beauty and Nordstrom

• Planned and executed product launches and rollout plans while driving sales nationally on the existing product line

• Supervised and implemented national educational trainings for large key accounts, spas, hotels and beauty boutiques

• Drove quarterly and yearly sale goals for FOREO in the U.S. Senior Service Representative Aug. 2007 - Feb. 2010 Citi

• Acted as a liaison between the Global Operations and Client Delivery teams to guarantee the timely and accurate execution of standard and complex Securities-related transactions and concise reporting

• Assured the quality of trade settlements, foreign exchange transactions, fund transfers, and cash reconciliation

• Provided quality assurance of all balance and data reporting, identification and root cause analysis of departmental errors

• Prepared issue-specific variance explanations to be presented to senior management

Contact this candidate