Salesforce Marketing Cloud

Karthik M

Salesforce Marketing Cloud Developer

Email: ********.***@*****.***

Phone: 908-***-****

Professional Summary:

Over 7+ years of Information Technology experience, 4+ years of design, development, and implementation in Salesforce Marketing Cloud.

Created journeys and implemented marketing campaigns using marketing cloud tools like Journey builder, Email Studio and Automation Studio.

Experience in working on both SMS and email channels on marketing cloud.

Master in writing complex SQL Queries as per the business requirement and validate the statements on SQL Query Studio.

Proficient in Automation studio for performing actions such as imports, extracts, and SQL query activities.

Managed subscriber data, import and segmentation using a combination of SFMC tools and database queries.

Skilled in collaborating with Business and Product teams to understand the requirements and facilitate adequate notification solutions for all channels (email, sms & push).

Developed end-to-end solutions for complex nurture campaigns with potential optimization testing) to deliver personalized customer email communications.

Helped developing AMP script code to implement business requirements by creating Dynamic content coordinating with offshore team.

Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaigns.

Configured FTP accounts and used it for import and File transfer upload and tracking total number of emails sends and opens.

Technical Skills:

Salesforce Technologies:

Salesforce CRM, Email Studio, Automation studio, Roles and Profiles, Mobile Studio, Social Studio, Advertisement Studio

Methodologies:

Agile, Waterfall.

Databases:

SQL Server, Oracle.

Operating Systems:

Windows, Linux

Web Technologies:

HTML, CSS, AMP Script, JavaScript

Tools:

Eclipse, SQL Query developer.

SAP tools:

Business objects, Hana

Education:

Master’s in Engineering Management (IS concentration) from Indiana Institute of Technology, IN USA.

Bachelors in Electronics and Communication engineering from Jawaharlal Nehru Technological University, Anantapur, India.

Certifications:

Salesforce Marketing cloud Email specialist.

Salesforce Certified platform developer 1(expired).

Work Experience:

Sterling Jewelers, Akron, Ohio. April 2018 – Current

Role: Salesforce Marketing Cloud developer

Responsibilities:

Working on Salesforce Marketing Cloud Administration, Configuration, and Setup.

Responsible for design and solution of build process across the business units.

Responsible for day-to-day operations of SFMC, including platform management and reporting.

Created Emails in Content Builder using AMP script, HTML, and configured FTP settings, User, Profile and Automation workflow rules.

Created Templates and sender Profiles, send classifications and associated them according to the requirements.

Collaborate with a diverse set of teams across the organization, including Field Marketing, CRM, IT, Marketing Ops, and agency partners, to enable end-to-end automated marketing campaigns.

Built the processes to comply with CAN-SPAM requirements.

Responsible for creating and implementing measurement plans and building reports, dashboards, and visualizations

Tracking total number of emails sends and opens extracting the reports according to the requirements to send follow-up emails.

Lead the offshore team from onsite in coordinating business requirements.

Ability to troubleshooting on various errors related to email send, import, export, FTP, automation, integration, and journey.

Do proactive monitoring of automation and journey and creating custom report & resolve any discrepancy observed in the system.

Collaborated with offshore team on the Rest-API integration.

Customized Contacts in Salesforce org to store relevant marketing data points.

Experience on Journey builder, Automation studio and Email Studio

Conducted A/B testing and did recommendations accordingly.

Developed and Maintained large volumes of deadline-driven email campaigns and configured them.

Written SQL queries to build targeted audiences, and Extract Data.

Role: IT Analyst

Tableau Administration, Configuration & Setup.

Managed the application's users, groups, and integration with Active Directory.

Manage the Tableau users and group’s security configuration

Creating users, groups, projects, Data connections, settings as a tableau administrator

Assigning the permissions to users/groups at site level for the content (Projects, workbooks, views, data sources).

Experience in Installing, Configuring and Supporting Alteryx components in the Windows environment and Leverage Alteryx for job scheduling

Deployed Alteryx third party tools as per the end user request.

Follow-up configuration including, but not limited to, Gallery and security roles setup, Proxy configuration.

Experience in managing Production instances in areas like Capacity Planning, Performance.

Monitoring and Tuning, Strategies defined for Backup/Recovery Techniques

Space/User/Security Management along with Problem determination and resolution

Upgrading and patching of Alteryx servers.

Users, Roles and Privileges Migration of HANA Models Delivery Units, Query Plan, Monitoring.

Transported HANA content from development, testing environment to Production environment

Experience in SAP HANA Security activities like User Management, Assigning Roles to users and Managing Analytical Privileges to enable course gained and fine-grained access control.

Alchemy Aug 2013- Aug 2016

Client: IBM India

Role: IT Administrator

Responsibilities:

Administrated and monitored the client Salesforce CRM application. Created the workflows for automated lead routing, lead escalation and email alert

Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.

Maintained and gave permissions to communication templates based on Profiles.

Imported accounts and contacts data through Import Wizard.

Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.

Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.

Created new custom objects, assigned fields, custom tabs, components, custom reports.

Created custom Reports based on business need and associated them to Dashboard.

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