Valyncia Johnson

Marketing & Management

Birmingham, AL 35235

adtr6o@r.postjobfree.com

+1-205-***-****

Valyncia Johnson is a marketing and communications professional who began her career in brand development and marketing seven years ago and is now seeking advanced opportunities. She has spent her student career interning and freelancing for businesses and individuals within the Birmingham Market. During undergrad, Valyncia interned for Agency54 developing community outreach efforts, curating social media content, and conducting internal audits for corporate clients such as Birmingham Water Works and Bessemer City. Additionally, she held a part-time role with Everett Sports Marketing assisting professional athletes on leveraging their platforms off the field through youth camps, autograph signings, and appearances. While earning a Masters degree, Valyncia served as an event assistant at Colonnade Group, playing a key role in project organization on large- scale hospitality efforts for South Eastern Conference (SEC) and College Football Playoff Committee. Her day-to-day duties included assisting executive level employees by leading in project management, gifting, mailing, data-entry, and research. She excels at building and maintaining relationships on behalf of companies with the goal to offer exceptional service. During her post-graduate years, she continues to hone her craft in campaign planning, content design, social media strategy, branding, and event management.Valyncia is looking for a company to contribute her creative skills and insights to support the growth and business development vision. Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Marketing and Management

Images Management - Birmingham, AL

August 2019 to Present

• Organized and executed a 2020 Christmas hometown initiative on behalf of Raekwon Davis of the Miami Dolphins which catered to over 950 kids in Meridian, MS. We designed a drive-thru gift giveaway that followed CDC guidelines for COVID-19.

• Organized Greet and Gift, a Christmas philanthropic effort on behalf of Young Money APAA Sports, in Seattle, Kansas City, Jacksonville, FL, and Washington D.C. for four (4) key NFL athletes.

• Successfully launched campaigns and brands leading clients in planning to execution. Instilled brand cohesiveness and visibility through content mapping, creative direction and operations management of photo/video shoots and events.

• Pursued marketing and endorsement opportunities on behalf of Olympian Grant Holloway.

• Designed and managed the pre-draft campaign for a 2020 NFL Second Round pick to enhance clients brand ensuring connectivity to target audience through social and digital media efforts. Development Associate/Digital Marketing

UNCF

November 2021 to July 2022

• Held an integral role on staff raising a landmark amount of $1 million for the 2021 fiscal year campaign through development of a strategic communication plan ensuring brand presence and awareness amongst key stakeholders and donors through various medians such as writing press release/event recaps, digital marketing, social media management, and collaborating with graphic design team for branded campaign content.

• Spearheaded cross-functional office duties such as reconciling accounts payables and receivables, facilitating meetings, coordinating logistics/travel, developing internal/external communication (i.e. scholarship agreements, and agendas/itineraries, and event operations)

• Led the integrated marketing strategy for the 2021-2022 fiscal year launching notable campaigns such as the Birmingham’s Mayor’s Masked Ball, National Faith Initiative, and Giving Tuesday. Business Operations and Marketing Manager

Top That Grille

May 2020 to November 2021

• Implemented an operation plan and customer experience strategy which increased year-to-date revenue by 25 percent during the COVID pandemic by improving customer retention and raising brand awareness.

• Spearheaded the creative process of designing a website, revamped logo, high quality visuals, and advertisements to attract new and returning customer.

• Transitioned the business to a digital-friendly order system allowing for a user-friendly options at point of sale. Developed a SEO strategy which reached over 60,000 Google search views over 120-day measurement.

Event Assistant

Colonnade Group - Birmingham, AL

August 2018 to May 2019

2018 BBVA Iron City Showdown: Houston Rockets vs. Memphis Grizzlies, Birmingham, AL

• Assisted in development & execution of operations & logistics for the game.

• Responsible for the internal & external communication regarding project updates.

• Assisted in promotion activation(s) and ticket sales for a Legacy Arena record breaking number of 18,000 attended event.

• Recruited and managed 28 volunteers for in-game and out-game support and hospitality efforts.

• Led in the execution of BBVA sponsorship activation by putting out 8,000 t-shirts around the arena.

• Invited and hosted 135 College Men's basketball players and department members as VIP guest to the game.

• Served as a point of contact for vendors, ensuring they were well-informed and credentialed for the game.

• Coordinated logistics on the concourse area at the BJCC Arena including: credential table, VIP Experience Check-In, Display set-up and breakdown. 2018 SEC VIP Hospitality, Atlanta, GA

• Played an instrumental role in VIP hospitality project organization.

• Served as a point of contact for VIP hospitality guest leading up to the event.

• Managed packaging, delivery, and mailing for 900+ guest package orders.

• Supported the VIP Director at the Championship hospitality on design build-up/breakdown & check-in. 2018 Birmingham Bowl, Birmingham, AL

• Supported Project Manager in execution of the run-of-show for the 2018 Birmingham Bowl opening team dinner.

2019 College Football Playoff National Championship, Santa Clara, CA

• Managed Alabama team hotel during their 2019 National Championship stay.

• Worked on the appointed group that designed Clemson and Alabama team hospitality spaces.

• Supported Tiffany Haddish & entourage in operations and hospitality for her Team Comedy Jam performance.

Additional Experience:

2019 SEC Basketball Tournament - VIP client data management & order fulfillment. 2019 Final Four - Created the final expense book for Venue+ to report to NCAA. Marketing Coordinator

G-Blue Consulting - Birmingham, AL

May 2018 to December 2018

• Managed Sleek Sports Bar start-up social media account increasing following over 100% in 30- day period.

• Designed all social content for Sleek Sports Bar informing customers on daily specials and events.

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Designed external communication for V94.9 radio station to send to fans for updates and talent for bookings.

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Coordinated the staging and photo shoot of properties for Birmingham Park & Recreation to use for marketing purposes Management Trainee

Enterprise Holdings - Birmingham, AL

August 2017 to August 2018

• Contributed to meeting and exceeding corporate average customer service score for Birmingham International Airport and Trussville, AL branch.

• Qualified in the top 10% in sales for Regional Airports.

• Maintained business flow by tending to day-to-day office duties.

• Assisted customers on sales inquiries and transactions.

• Served as a liaison for customers and companies to maintain contract agreements.

• Executed daily emails and phone calls to keep customers up-to-date on contracts, and to ensure customer satisfaction and loyalty.

• Managed pick-ups and drop-offs for customers to desired locations. Southern Assistant

Everett Sports Marketing - Alabama

January 2017 to May 2018

• Curated external communications to relay messages about ESM clients to the public.

• Managed NFL client's operations for marketing efforts ensuring they arrived to their assigned destinations to fulfill job duties.

• Coordinated NFL client's appearances such as youth camps, autograph signings, and speaking engagements with an attendance of 400 plus.

• Managed point of sales at youth camps and signings to help distribute accurate clients and vendor payouts.

• Served as ESM representative for attendees at events to tend to questions and/or concerns. Business Analyst/Communications Intern

Agency54 - Birmingham, AL

May 2016 to August 2016

• Developed business strategies such as experiential marketing events - specifically grassroots efforts on behalf of Birmingham Water Works and City of Bessemer

• Lead on the planning and execution of the Birmingham Water Works 2016 Hydrate The City.

• Curated media content and designed timelines for social and digital campaigns.

• Ran internal audits and SWOT analysis on corporate companies.

• Researched, recruited and facilitated meetings for opportune clients. Education

Master's in Sports Business Management

The University of Alabama - Tuscaloosa, AL

August 2018 to Present

Bachelor's in Public Relations, Communication Studies, Sales Certification The University of Alabama - Tuscaloosa, AL

August 2013 to August 2017

Skills

• Illustrator

• Digital Marketing

• Indesign

• Marketing

• SEO

• Wordpress

• search engine optimization

• Microsoft Office Suite (10+ years)

• Campaign Planning (4 years)

• Social Media Marketing

• Sales

• Photography

• Google Analytics

• Advertising

• Marketing management

• Branding

• Blogging

• Public relations

• Social media management

Links

http://LINKEDIN.COM/IN/VALYNCIAJOHNSON

Certifications and Licenses

Sales

May 2017 to Present

Assessments

Customer focus & orientation — Completed

May 2019

Measures a candidate's ability to respond to customer situations with sensitivity. Full results: Completed

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

Contact this candidate