Sales Regional Marketing Manager

Jynel Young

Mobile: 310-***-****

*******@*****.***

Marketing Leadership Professional

High energy, creative strategic and results- driven global marketing leader with 15+ years of experience marketing technologies and methodologies, in the IT and software industries that drive lead generation, brand awareness, and increased revenue. Strong command of expert in developing and implementing delivering innovative measurable, company product positioning and lead generation multi-channel strategiessuccess across targets across multiple, channels and technology categories. Strengths encompass a keen ability to align and partner closely with direct and indirect sales teams to achieve lead and revenue goals. Customer focused campaign strategist, innovative problem-solver, detail-oriented, team player who excels from driving initial concepts to execution and delivery of marketing initiatives & revenue goals.

Marketing and content strategist, results- driven

Creative and message development and execution

Customer, product and vertical focus

Lead life cycle, nurturing expert

Solution selling

Global team development and leadership

Strong agency and vendor management experience

Data-driven problem solver

Multi-channel program expertise, with partner and strategic alliances

Key AccomplishmentsExperience

TALEND, Redwood City, CA (2008-2019present)

Senior Marketing Programs Manager, Americas

Create and manage all marketing programsLead marketing strategy and tactics in the Americas focused around early open-source product adoption, nurturing, and lead generation forfrom a start-up software company, to post IPO headquartered in Redwood City.

Developed branding and Overall mandate: Strategic planning, marketing communications and demand generation strategy to drive revenue goals and increase awareness of Talend in North America for a team of 80 sales representatives. To lead, develop and motivate a team in the implementation of integrated marketing programs to generate qualified leads to support the revenue goals of both direct sales and channel divisions.

Metrics:

Exceeded qualified lead targets and1. Average annual revenue growth withof 25% YoY during a time of industry contraction and a downturn. This is due to a strong demand generation strategy where, with 70% of the opportunities in the pipeline are sourced by marketing programs.

Very successfully Iincreased demand generation by growinggrowth of net new leads 50%, MQLs 20%, and SALs 15% Quarter over Quarter, grew downloads to over 3M +, 100% growth in Cloud and Big Data business YoY and moved Talend from a start-up through IPO in nine years at $106M for FY 2016.

Managed s2. Successful Company and productmarket introduction in North America: under my tenure, Talend was officially launched into the United States in 2008 and has grown immensely in market share. Talend’s Data Integration solution was, with Talend now recognized as a leader in Gartner’s Magic Quadrant for Data Integration Tools in 2016 and 2017- the only open-source vendor to be named in the quadrant.

Team development and leadership: ManagedBuilt and lead a successful and dynamic team, and mentored manyfive high-performing contributors, including three marketing program managers, one Marketing operations manager and a global digital marketing manager.

Sales team alignment and executive communication: Aligned closely with sales to ensure marketing strategies would be effective in generating leads in the most profitable market segments. Participated in quarterly business review meetings in four regions to present results for the business and key findings by region, held weekly meetings with each region to roll out marketing initiatives, and met bi-weekly with senior sales leaders to review metrics.

Account management and lead nurture: Partnered with sales to executeExecuted high-touch events to develop accounts in key metros, while utilizing inside sales to identify and set meetings with decision makers at named accounts nationwide. Developed and executed a strategy to engage with leads, nurtureding them through the buyers’ journey and converted to pipeline. and new business

Worked closely with product marketing to develop thought leadership pieces horizontally and in key verticals that fueled the ‘conversation’ with leads and helped convert them to sales opportunities. Worked jointly with sales operations to create a lead scoring system and lead nurture processes to develop relationships with key buyers.

Drove cContent sStrategy, development: Deep understanding of the and tactical execution including value proposition, buyer personas, specific pain points that Talend addresses, key messages and value propositions, competitive differentiation, and customer purchasing behaviorsKPIs. Developed marketing strategy and corporate standards for collateral. Actively designed and launched creative sales and marketing outreach programs, culminating in pipeline and won business. Scope quarterly program budgets and justify marketing spend requirements based on deep understanding of market opportunity and achievable sales goals. Articulate ROI of marketing spend, as well as marketing effectiveness of various mix elements.

Built lLead generation: Created lead generation and prospecting ‘machine’ from the ground up, forging relationships with media partners and executeding a high volume of effective marketing campaigns that significantly increased the database and generatedgenerating high quality sales leads

Created. Leverage multiple promotion vehicles and social media outlets for best promotions in building awareness, education and attracting prospects and allow for cross/upsell opportunities through the development of on-going targeted marketing and nurture campaigns. Developed and implemented high impact, multi-channel marketing strategies to generate continual product demand of two products initially that has growngrowth for an expanding platform of to more than 10 integrated solutions,

emphasizing the development of branding opportunities for increased sales pipeline through qualified leads. Maintained nine years of consecutive growth in revenue, pipeline, qualified lead growth at an average growth rate of 50-100% YoYyear over year.

Data AnalysisAnalyzed : Monitored results for all marketing programs, making them accessible to execs and extended team via dashboards in Salesforce.com & Tableauplan. Reported on key performance metrics for all programs, including waterfall analysis showing number of leads required for an opportunity, number of opportunities required for a sale, cost per lead, cost per opportunity, and pipeline revenue. Campaign analysis of CTR, MQLs created, opportunity creation performance and overall ROI t0o develop recommendations to boostimprove future performance output and build onof pipeline build efforts.

Budget Management: Driving ROI- Created strategy and program managed strategic events; developed process for tracking and nurturing leads, and having sales engage quickly post event. Managed meeting planning agency to produce and promote company’s annual customer conference with a $1 million event budget.

https://www.talend.com/customers/unos/

https://www.talend.com/customers/lenovo/

https://www.talend.com/customers/dominos-pizza/

https://www.talend.com/resources/how-leading-enterprises-achieve-business-transformation-talend-aws/

https://www.talend.com/resources/oreilly-report-internet-of-things-market/

https://www.talend.com/connect/

https://www.ciodive.com/news/mcdonalds-cloud-ETL-talend-digital-transformation/523132/?e0f1bcf8=a507b39f

KRONOS INCORPORATED, Irvine, CA (2006 - 2008)

Marketing Manager West

Set, managed and executed marketing strategy based on sales regional goals of Kronos Western region

(14 states). Tracked and published data and ROI to analyze effectiveness and prepare for future activities.

STRATEGIC FINANCIAL GROUP/ NORTHWESTERN MUTUAL, Irvine, CA (2005 - 2006)

Director of Client Relations and Marketing

Greow and strengthened client base and business practice through marketing and sales.

Developed and implemented marketing plans and budgets for the practice.

Identifiedy and implement public relations opportunities within the community to grow reach.

L90, Inc., Marina Del Rey, CA (2000 - 2002)

Account Manager

Technology sales representative at a start-up andGrew grew annual sales to $3.6 million.

Initiated strategic partnerships with web networks to grow reach and saturation,

Cconsulted with clients to structure online ad revenue models via AdMonitor for Publishers, the third party ad-serving division offor L90 (NASDAQ:LNTY), where we quickly capturinged market share, leading to its acquisition by DoubleClick.. Responsible for licensing primary ad server platform to premium publishers, including Lycos, Lifetime TV, and Warner Bros.

SAATCHI & SAATCHI ADVERTISING, Torrance, CA (1999 - 2000)

Assistant Media Planner

Created, maintain, and revise and maintained national print media plan for Toyota Motor Sales, Inc.

Negotiated rates and positioning with representatives from global publications and

Pprepared statistical reports and reviews of media saturation.

EDUCATION:Education

University of California at Santa Barbara, June 1999-BA Communications

Bachelors’ of Arts, Communication Studies

TECHNICAL EXPERIENCE:Technical Ability

Microsoft Office Suite, Salesforce/Siebel, Aprimo, Oracle/ iProcurement, Adobe Suite, Marketo, Tableau, Allocadia, NetSuite.

*References live and written furnished upon request

Interests

Happily married 11 years, mother of 2 young boys- ages 9 and 11

Love to travel and often plan trips around food and wine and the sea

Enjoy sailing, skiing, pilates, great films, spending quality time with and cooking for friends and family

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