Sales Manager Marketing

David M. Roth

*******@*****.*** • 301-***-****

LinkedIn: David M Roth • North Potomac, MD

Marketing Manager & Consumer Insights Strategist

Adaptable and Innovative Executive with a passion for utilizing data and consumer insights to provide solutions and implement strategies that drive marketing campaigns.

Highly adaptive Consumer Insights and Marketing Strategist with vast experience in Communications, Sales Support, Brand Marketing, and Business Growth expertise. Possess a formidable skillset in increasing revenues through the development and execution of comprehensive marketing and analytic strategies across Manufacturing, Communications, and Satellite operations. Culture Changer noted for effectively communicating with teams, cross-pollinating ideas, and fostering engagement through the analysis of data to create initiatives that support the building of business and improving client engagement. Successful in analyzing customer and market trends and guiding the launch of new products. Strong positive interpersonal skills that allow for the keen ability to build strong relationships with teams, clients, and business partners.

Areas of Expertise

Quality Analysis

Data Analytics/Visualization

Marketing Research

Change Management

Market/Trend Identification

Opportunity Identification

Business Development Strategies

Revenue Growth

Client Relationship Management

Brand Building

Project Management

Customer Renewals

Technical Skills: Tableau, SAP Crystal Reports, Excel, Access, Pivot Table, Power Pivots, PowerPoint, Microsoft Teams, Quantitative Reporting, Outlook, SQL Knowledge, MS Office Suite, Macros, Amazon RedShift, Survey Design, A/B Testing

Career Experience

Hughes Network Systems, Germantown, MD 1998 – Nov 2022

Senior Marketing Manager II (2007 – Nov 2022)

Drive the development and transform targeting, lead generation, customer renewals, and marketing analytics. Optimize experience toward developing creative strategies, communications, and content that establishes a consistent and compelling message and delivers a brand identity to improve sales and services. Utilize TFN enhanced prequalifications to assess and measure campaign effectiveness and opportunities to increase call and order rates while reducing CPA. Communications interface for the Marketing team, editing, and implementing all promotion and loyalty solutions content updates.

Managed predictive attrition and household models to enhance and optimize highly targeted strategies for campaign targeting delivering a 13% increase in activations and a 15% decrease in churn rates.

Spearheaded competitive market research profiles, assessing current and historical performance to target threats and new opportunities to advance migration strategies, facilitate mitigation strategy development through capacity beam management planning yielding increasing users per beam optimization to maintain top market positioning.

Developed custom reporting/visualization KPIs, and interactive dashboards for business unit’s performance focusing on driving process improvements and enhancements.

Garnered $58M in Rural Broadband funding and $7M NYS Universal Broadband program by creating FCC census block service updates defining under/unserved areas for satellite network coverage.

Quality Assurance, Business Intelligence Manager (1998 – 2007)

Key solutions provider that implemented reporting through monitoring, data loads, variance tracking to target areas requiring corrective actions. Partnered across teams to drive the planning, executing, and auditing of processes that enabled efficiencies and accountability for business processes. Connected the dots to provide strategic communication, problem solving, and risk management and ensuring quality control remained an essential focus.

Headed the transition to web-based customer satisfaction survey; drove the development and reporting across DIRECTV equipment and features; assessed satisfaction feedback loops and drove corrective actions on quality-related items to implement strategies that cut lead-times and enhance performance.

Additional Experience

Sales Program Manager, Struthers Martin, Inc., Miami, FL

Product Line Sales Manager, Netsol International, Miami, FL

Senior Government Sales Manager, Maxnet, Hollywood, FL

Education

Bachelor of Science Business Management

W.P. Carey School of Business at Arizona State

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