Marketing Manager Specialist

OBJECTIVE

Marketing professional with **+ years of experience in B2B and B2C marketing. Extensive experience in developing data-driven marketing campaigns and strategies, successfully managing teams, and monitoring performance of the campaigns. Experience in CRMs, creative design, inbound marketing, email marketing and social media. Excellent communication/leadership skills, great time management with expertise handling multiple projects efficiently and on deadline. A strong focus on process, continuous improvement, and implementation within a fast-paced and collaborative work environment.

PROFESSIONAL EXPERIENCE

Digital Marketing Manager, Core Aviation Services July 2022 - Present

Developed brand design guidelines and designed and implemented a new website for new ownership. Managing the integration of Core Aviation’s existing ERP to a new ERP solution. Providing data clean up and user training for leadership and employees. Developing marketing strategies to generate qualified leads using content marketing, email marketing, lead generation and SEO/SEM.

Marketing Director, Able Aerospace Services July 2014 - June 2022

Dynamic component repair, overhaul and approved replacement parts solutions for rotor wing and fixed wing aircraft worldwide.

Managed a marketing team focused on building brand awareness, driving qualified leads through lead generation, improved customer experience, building and executing on product market strategies, and sales support. Managed initiatives across all digital marketing mediums (including corporate website, SEO, social media, web analytics, A/B testing, newsletters, email marketing campaigns, and measuring KPIs). Initiatives aimed at generating qualified leads, driving online sales, building brand recognition, and introducing new products to our existing customer base.

■Developed and executed annual marketing plans and strategies to achieve our annual objectives and achieve sales revenue goals

■Redesigned a new company website incorporating inbound marketing using HubSpot Marketing Hub and HubSpot CMS to drive qualified leads and support the sales team

■Attracted qualified leads at 40+ trade shows or events with a focus on scheduling meetings with existing customers to upsell our services

■Designed the integration and implementation of Salesforce and recently HubSpot CRM

■Managed the transition of our marketing approach with the acquisition by Textron in 2015

Marketing Manager, Able Aerospace Services 2013 – July 2014

Managed strategic marketing plans and oversaw the implementation and execution of the various projects and tasks associated with our marketing plan. Focus was on lead generation and driving qualified leads into the sales pipeline. Monitored the results of the marketing campaigns through reporting, metrics, and KPIs. Coordinated all communication across all channels.

■Built automated email marketing campaigns for educating our prospects, re-engaging our inactive customers and growing our existing customers in an effort to support sales

■Attracted qualified leads at 30+ trade shows or events to nurture prospects and scheduling meetings with existing customers to upsell our services

■Designed the integration and implementation of Sugar CRM, managed the sales pipeline, reporting, customized dashboards and KPIs

Email Marketing Specialist, Able Aerospace Services June 2013 – November 2013

Responsible for educating and growing our list of prospects and customers through email marketing. The focus was on building email lists, creating and optimizing emails for conversion and sales, and keeping leads warm through email marketing.

■Built and managed email lists and segmentation

■Created and optimized monthly emails and landing pages to educate and grow online sales for our 20+ business product lines

Email Marketing Specialist, Execute to Win January 2013 – June 2013

Business Management Solution that brings together a proven management approach, cloud-based technology and results-oriented implementation and optimization services to help your organization quickly connect employees to strategy and culture to drive sustainable winning results.

■Informed and educated existing customers through email marketing (newsletters, new releases, events, and nurture campaigns)

■Created and enforced graphic standards, brand guidelines, designed marketing collateral, presentations, and landing pages

■Attract qualified leads through trade show management and events

Marketing Manager/Project Manager, RSP Architects June 2008 – January 2013

A full-service architecture and interior design firm with a team of military consulting professionals offering installation and master planning, facilities planning and range planning for various military installations.

■Designed and coordinated all proposals and shortlist interview presentations and materials

■Managed several large projects for military customers

■Provided all project mapping requirements using ESRI GIS software, data reporting and scenarios

EDUCATION

Bachelor of Science in Design in Planning, Arizona State University, Tempe, AZ

SKILLS

■Project Management

■Marketing Strategy

■Lead Generation

■Website Design to include Word Press & HubSpot CMS

■Google Analytics

■SEO/SEM

■Email Marketing to include Infusionsoft, Marketo, Pardot and HubSpot

■CRMs to include Infusionsoft, HubSpot, Salesforce, and Sugar

■Social Media to include Facebook, Instagram, LinkedIn, Twitter and YouTube

■Adobe Creative Suite

■Microsoft Office

■Graphic Design

■Branding

■Photography

■Video

■Budget Development

■Managing Trade Shows and Events

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