SUMMARY

Experienced and people-oriented operations leader with a passion for impact and a strong background in marketing. Offers a 20- year track record of successful project and program delivery with positive impact on dual bottom line – revenue and impact, as well as operational efficiency and employee experience. Demonstrates strong commitment to quality while building inclusive environments for participation and collaboration. Experience includes technology, real estate and most recently, education. EXPERTISE

• Operations Strategy & Execution • Staff Development & Leadership • Digital & Content Marketing

• Board Relations • Marketing Programs • Project & Program Management

• Process Improvement • Integrated Campaigns • Customer Experience & Success REPRESENTATIVE CAREER HIGHLIGHTS

Ø Selected to lead The Mountain School in 2021, with ownership of budget, operations, marketing and communications. Dramatically improved operational performance and employee experience while stabilizing enrollment numbers post-covid. Ø Pioneered an early-stage channel sales engine at Sybase that served as the basis for the Company’s channel organization. As Sales Enablement & Channel Manager, drove sales strategy, cultivated relationships, and delivered joint marketing ventures with Hewlett Packard, Progress, Cognos, Cadre and Powersoft. Achieved 20% increase in global sales revenue. Ø Increased revenue by 300% within 4 months during a sales and marketing engagement for Color Technology. Identified and capitalized on opportunities to substantively improve outbound sales and marketing strategy for the business. Ø Contributed to the success of dozens of Marin-based small business and teams through creation and execution of effective onboarding, sales enablement efforts, pipeline development, marketing strategy, and transaction management. PROFESSIONAL EXPERIENCE

THE MOUNTAIN SCHOOL, Corte Madera, CA (Aug 2021 – Present) Joined the school during a critical time to lead organizational change while providing oversight for all aspects of operations including admissions, regulatory compliance, DEI, administration management, communications, accounting & budget, site safety and human resources. Leads the annual budget and strategic planning efforts in partnership with the Board of Trustees and guides the staff in implementation. Also manages the admissions process.

• Led implementation of policies to ensure safe in-person learning following COVID-19 pandemic mandates.

• Evaluated, developed and strengthened systems and processes to gain efficiencies, improve communication and strengthen cross-functional collaboration.

• Advocated for, secured support from trustees, and completed necessary upgrades to the school site.

• Partnered with CPAs to streamline accounting and book-keeping practices.

• Identified need, advocated for and implemented payroll transition for teachers from hourly contractors to salaried employees with benefits; consulted with attorney on updates to job descriptions.

• Benchmarked and increased salaries to align with experience and to be competitive with the market; improved employee morale and reduced attrition.

• Revised, updated and published the employee and parent handbooks.

• Prioritized creation of inclusive environment and culture to support learning and teamwork.

• Liaised with trustees and established financial budget for 2021-2022 and continues to lead process for 2022-2023 budget.

• Evaluated brand positioning and values alignment and established brand voice for parent communications.

• Managed @marinmountainschool Instagram and Facebook accounts.

• Stabilized admissions and grew pipeline of prospective students for the regular and summer programs. KATIE MCKEE MARKETING & OPERATIONS CONSULTANT, Principal, San Francisco Bay Area, CA (April 2018 – AUG 2021) Provided marketing, business development and operations support to a range of businesses including Compass, AMI Staging and Scandinavian Designs. Engagements and positions included creation of sales and marketing presentations, development of integrated campaigns across email, social and direct mail, managing budgets, implementing improvements to business processes, and directly managing B2C sales.

KATIE MCKEE

MISSION-DRIVEN OPERATIONS LEADER

415-***-**** adtqgj@r.postjobfree.com in/KatieMckee1 COLDWELL BANKER GLOBAL LUXURY, MARKETING LEAD, Mill Valley, CA (2017-2018) Hired by the Principal to serve as marketing leader and provide oversight for all marketing, on-boarding, and sales enablement activities across the 100+ agent brokerage serving luxury clientele.

• Developed and delivered training in marketing platforms and customized strategies to more than 100 sales professionals.

• Guided agents on integrated marketing strategy that included digital, print advertising and direct mail, email, social, photography, and video. Monitored and analyzed agents’ content, results, and campaigns across digital/direct channels.

• Communicated the marketing vision and provided training to agents on tools to ensure product understanding.

• Developed and led the onboarding program for new agents and teams joining the firm.

• Collaboratively worked with vendors and interdepartmentally to create a comprehensive and empowering product platform.

• Advised teams and agents on all aspects of marketing from agent branding to marketing platforms. GOLDEN GATE SOTHEBY’S INTERNATIONAL, Marketing Professional, Mill Valley, CA (2016-2017) Recruited to the marketing team based on knowledge of the real estate vertical as well as sales enablement expertise.

• Managed vendors and led marketing projects across diverse teams to ensure creation of on-brand deliverables with exemplary messaging and consistently high standards.

• Produced more than 100 individual deliverables across social, email and hard copy brochures.

• Assumed additional responsibility to oversee marketing support staff in the delivery of concierge-level service consistent with the Sotheby’s brand promise.

KATIE MCKEE REAL ESTATE, Principal, Corte Madera, CA (2012-2016) Established a boutique real estate consulting businesses focused on single-family home sales, direct investment and property management.

• Achieved President’s Club in 2012

• Closed more than $4 million in sales within first 12 months of earning license.

• Developed and executed comprehensive marketing and sales strategy with focus on email, SEO/SEM, digital marketing, direct mail and pipeline development.

• Earned luxury portfolio agent title with Alain Pinel Realtors brokerage firm. KATIE MCKEE MARKETING CONSULTANT, Principal & Consultant, San Francisco, CA (1995-2012) Completed multiple engagements, assignments and volunteer opportunities.

• Served as project manager for a newly established San Francisco based non-profit (2002-2005).

• Completed Master of Science degree at American College of Traditional Chinese Medicine (1996-2001).

• Completed comprehensive marketing and sales evaluation for Color Technology. Identified and capitalized on opportunities to strengthen lead generation, outbound sales and marketing efforts (1995-1996).

• Increased sales revenue by 300% within 4 months for Color Technology by designing and a executing a direct mail campaign.

• Served as Co-Chair and Auction Chair for Marin Waldorf School (2005-2012). EDUCATION

UNIVERSITY OF SAN FRANCISCO UNIVERSITY OF CALIFORNIA, LOS ANGELES B.F.A Graphic Design Interior Design Classes

AMERICAN COLLEGE OF TRADITIONAL MEDICINE Cornell University Master of Science, Traditional Chinese Medicine Brand Management Certification SYSTEMS & APPLICATIONS

Adobe, Asana, Contractually, Dash, DotLoop, Dropbox, FastStone, G-Suite, LoneWolf, Luxury Portfolio, MS Office, Slack, DocuSign, Disclosure IO, Zipforms, Hootsuite, Salesforce, Compass proprietary marketing and product tools, Open Homes – video and photography, SkySlope, Squarespace, SmartSheet

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