SARAH TORTELLA
**** ******** ****, *********, ** 66502
*****.********@*****.*** 317-***-****
Skills Summary: Highly motivated, professional with more than fifteen years of experience as a communications officer, team leader, and recruiter in diverse career fields. Responsibilities included administration, planning, training, safety, performance measures, logistics, supply chain management, and leadership. Resourceful and detail-oriented, with excellent written and verbal communications skills, administrative abilities, a strong work ethic, and a passion for daily growth. Currently enrolled in progressive Six Sigma certification training implementing in recruiting function and MA in Sociology/Social Analysis at Kansas State University. Kansas State University October 2020 to Present
Director of Recruitment September 2022 to Present
Responsible for the recruitment and admissions processes for 169 graduate and doctoral degrees and certificates across 5 campuses including K-State’s main campus in Manhattan, in addition to satellite campuses in Salina, Olathe, Fort Leavenworth and the K-State Global Campus.
● In partnership with key staff academic colleges and other units, develops, implements and evaluates a comprehensive, data-driven strategic recruitment plan that will achieve the university’s desire to recruit, select, admit and enroll an increasing number of well-qualified and diverse students locally, regionally, nationally and internationally
● Creates, refines and implements an integrated recruitment and yield strategy for graduate students, including market assessment and segmentation, brand marketing and promotional strategies, focusing on recruitment and retention activities designed to meet enrollment goals
● Expands the university’s capacity to recruit diverse and under-represented student populations, by adjusting recruitment strategies with an equity lens, investigating appropriate forums for engaging communities that represent those populations, and adjusting prospect-to-enrollment services to support in ways that are culturally appropriate
● Plans and supervises recruitment and application processing operations including marketing/target analysis; prospect-enrollment pipeline development; application review and follow-up; community college outreach; on and off-campus recruitment events; student ambassador programs and campus visit and orientation programs; and development of print and electronic admission materials, web content and social media
● Establishes and assesses recruitment and admissions strategies by evaluating trends; establishing critical measurements; determining production, productivity, quality, and customer-service processes; designing systems; accumulating resources; resolving problems; implementing change
● Utilize current trends, best practices and previous experience, employing a data-informed approach in all aspects of admissions and recruitment to meet enrollment goals
● Oversee a multi-faceted communication flow and scoring processes in the university’s CRM in collaboration with university stakeholders
● Plan and implement ongoing training sessions for graduate program coordinators in best practices in graduate recruitment and admissions processes, as well as changes in higher education that impact recruitment Program Manager for Recruiting and Admissions, Master of Agribusiness August 2021 - August 2022 Responsible for the recruitment and admissions processes for the Master of Agribusiness Heritage Cohort within the Agricultural Economics department at Kansas State University’s main campus in Manhattan and the Master of Agribusiness Animal Health Cohort at the Olathe campus in Olathe, KS.
● Implement strategy including identifying emerging markets, connecting with prospective students, industries, and individual companies to expand branding and engagement
● Intake all leads, engage through various channels including email, phone, and LinkedIn chat, enter leads into the database, move prospective students through the recruitment funnel, add tags to leads, document in the database, and communicate progress with Managing Director
● Work closely with the Marketing Coordinator to develop trade show strategy and identify target markets, work with booth staff to identify companies and schedule visits, and advance lead contacting
● Coordinate monthly webinars including implementing strategy, identifying topics for target audience, arranging guest speakers including meeting with and offering tailored guidance, creating Zoom appointments for webinars, coordinating marketing, producing webinars, following up with webinar attendees to schedule advising appointments if appropriate, and facilitating webinar evaluation
● Work with Managing Director to set and execute corporate engagement strategies for specific industries, arrange meetings/presentations in target industries, manage RSVPs for meetings, create company information packets, prepare student information packets, reserve vehicles, and other logistical needs, enter leads and following-up appropriately
● Facilitate student application process including contacting applicants with unsubmitted materials, processing application materials, responding to applicant inquiries
Veteran Student Center Coordinator October 2020 - May 2021 Responsible for the development, implementation, and oversight of programs, services, and activities for the KSU military-connected community including veterans, active-duty service members, their spouses/partners, and their dependents. 9-month appointment.
● Provided oversight and coordination of the day-to-day operation of the Veterans’ Student Center including supervision of staff members, payroll, policy, procedure, budget, and office equipment and supplies
● Administer subject matter expertise to KSU faculty including Department Directors, Professors, Advisors, and the Office of Student Life regarding military-connected student challenges and specific needs serving on multiple boards as a liaison
● Accommodate military-connected students with academic support services, counseling support services, and career services to meet their needs and improve their experience at KSU
● Provide leadership within KSU and to other community organizations with regard to the unique strengths and backgrounds of military-affiliated students, coordinating scholarship opportunities
● Served as the KSU Student Veterans of America chapter advisor Caterpillar
Recruiting Coordinator - Contract May 2021 - August 2021 Responsible for management of applicant screening including interviews, data collection, background checks, drug screening, scheduling orientation, and additional onboarding and administration processes for 4 Caterpillar facilities in Building Construction Products and Earth Moving Equipment divisions in the Midwest and Southwest regions of the United States.
● Worked with facility managers and hiring managers to create processes to ensure a smooth candidate interview process. Manage calendars and or spreadsheets for approximately 25 hiring managers
● Reviewed and qualified candidates for the hiring process utilizing Workday, created spreadsheets for tracking data, scheduled interviews, created calendar invites and administrative materials to facilitate candidate interviews
● Dispositioned candidates and moved forward with pre-hiring processes including drug screening, background checks, and scheduling medical post-offer appointments
● Engaged with the community including hiring fairs, high schools, technical schools, and military installations
● Worked with multiple recruiting and human resources leaders on a daily to weekly basis to create and share learned skills, meet client needs, and facilitate a safe and compliant environment for all workers Flint Hills Volunteer Center
Administrative Assistant August 2019 – March 2020
Provided administrative support to the Executive Director, Volunteer Coordinator, and supporting team members at Flint Hills Volunteer Center. This was an all-encompassing position at a fast-paced non-profit in Manhattan, Kansas, serving Fort Riley and the greater Flint Hills communities of Kansas.
● Promoted 3 major initiatives - Suicide Awareness, Elder Justice, and the Opioid Epidemic and implemented training opportunities for the community including military families as well as implementing a new program, Neighbors Helping Neighbors
● Daily tasks included planning, organizing, and logistical operations of volunteers for various community needs - managing a team of approximately 30 volunteers for Elder Care and 100 for Neighbors program as well as data collection for approximately 1,000, - statistical analysis, event planning, marketing, assigning volunteers to additional tasks, managing multiple calendars, coordinating daily duties, creating standard operating procedures, and fund-raising
● Developed short and long-range plans that recognize the needs of the community including all relevant information for project or program needs
● Built relationships with a wide range of stakeholders including advisory board, volunteers, employees of other non-profits, corporations, and local small businesses
● Designed effective marketing strategies and public relations to ensure the target population is informed of volunteer opportunities, training, and community events including interviews, social media posts, photos of volunteers and events, copy and video
Sarah Tortella Marketing/T6 Enterprises
Consultant July 2014 – Current
Owner/entrepreneur. Results-driven consultant providing high-level customer service with strong interpersonal skills working for several small businesses to build clientele and support long- and short-term objectives.
● Directs and implements program goals and objectives, facilitates project management and project completion
● Plans effective business strategies including budget management, reports, and analytics
● Writes editorial and copy for print and online publications, creating event presentations and sales presentations
● Adaptive daily learner, comfortable learning new technology and platforms, CRMs, and brand messaging tools
● Expert listener, writer, and verbal communicator with a passion for helping others United States Military September 2003 – April 2014 Army Communications Manager and Recruiting and Retention Officer May 2008 - April 2014 Commissioned Army Signal Officer serving in multiple roles with various units including Recruiting and Retention, Training, Information Technology, Network Infrastructure, and Satellite Communications
● Advised executive-level management on recruitment strategies, staffing requirements, resources, special programs, and incentive programs in highly complex assigned organizations based on the critical needs of the Army in order to implement necessary strategic initiatives - 25 critically needed officers and 73 specialized enlisted personnel in the duration of 6 month period
● Participated in recruitment activities by arranging for physical examination, verifying information, initiating credentialing, physicals, drug testing, and/or additional onboarding
● Prepared and completed necessary documents and files, oriented new recruits on civil policies, rules, regulations, rights, benefits, services, and related matters in preparation for initial training as well as a full range of direct human resources
● Collaborated with other area recruiting teams to create print marketing materials for distribution, build cohesive marketing plans, share digital media, and establish performance goals
● Organized career and hiring fairs and promotional events and established a presence at pre-planned community events
● Administratively managed career progression and guidance for 72 personnel including interviewing, counseling, and advising personnel on education and employment opportunities beyond the military to aid in decision-making, goal setting, achievement, and assisting in administering military awards and decorations providing situational awareness, guidance and research to senior leaders
● Served as Unit Safety Officer, Equal Opportunity & Sexual Harassment Representative during tenure assisting in the design of wellness initiatives including Suicide Prevention and policies to further team members’ understanding of the importance of health and well-being, accountable for all unit safety, development, and resulting in zero incidents or work-related injuries
● Prepared and delivered briefing/training at all levels including senior executive level personnel as well as junior team members
● Created and maintained annual and monthly training schedules to ensure 100% compliance with regulations and training standards; supervised operations, tracked, and reported progress to managers that incorporated all unit goals and objectives pertinent at the executive level
● Established Standards of Performance and revised Standard Operating Procedures, reducing redundancy by 75.5% ensuring compliance
● Implemented an evaluation tracking process that led to 100% on-time completion of 68 yearly performance evaluations
● Managed 100% of property accountability and maintenance; 116 million dollars of equipment including 18 vehicles, various weapons systems, satellite, radio, and mapping communications equipment Education
Ball State University BA Telecommunications Sales and Promotion, Military Science