Creative Manager Web Project

Richard Mitchell

Senior Content/UX Copywriter/Editor

** ******** **** ******** **** 2BG

Tel: 019**-***-*** Mobile 079**-***-***

*************@**********.*** www.wordmancopy.co.uk Portfolio https://bit.ly/3BGqLS1

I am a very experienced content manager and copywriter. With a background in copywriting for London agencies and client organisations, I now manage, edit and write all types of communication – from digital marketing and brochures to content and documentation, handling everything from origination to website maintenance, migration and management.

I have won creative awards, led teams and pioneered new techniques to make communications more effective. This includes developing and managing TOV, UX and functional optimisation – and the ability to deliver cutting edge communications, both to internal and external audiences. I have a comprehensive understanding of the B2B marketspace.

This success is based on a qualification in psychology, which allows me to deliver exceptional answers to marketing, communication and UX needs.

Key skills

Stellar copywriting skills with all audiences with both long and short form copy

Expertise with content development, writing, management and analysis, migration and web maangement

Skilled with CRM, email and, advertising and scriptwriting

Familiarity with Google analytics, Figma, Miro, Jira, Confluence, SemRush AEM (Adobe Experience Management).

Experience of specialist writing from tweets to E-DM and white papers, video scripting and blogs

Content strategy experience with large consumer-facing and transaction-focused enterprise websites

Understanding of customer journey, personas, UX and content strategy

Experience of developing TOV for a variety of clients/stakeholders/audiences

Experiences of acting as a brand guardian

Expertise in creative and line management, building teams and creating workflows

Stakeholder management & engagement skills, particularly in an international, multicultural setting

Experience

Wordman 2000 - present

From 2000 I have worked through my company Wordman with clients and agencies. As well as short projects this has included long term contracts within major financial and other organisations.

HSBC March 2021 Current

I have been called in to provide UX and content for a major initiative – an international banking app. This has required liaison with business stakeholders and working in an Agile team with developers around the world, providing content for international audiences, optimising UX and providing solutions to align conflicting needs.

Rangewell March 2018 January 2021

Rangewell is a fintech startup in the B2B space. As Content Editor/Manager I planned and wrote all types of content to generate response, achieving a steady stream of new business, as well as internal communications.

Continuum January 2015 - 2021

Continuum is a nationwide IFA service. I create content relating to investment, pensions, savings and all other aspects of personal finance – driving awareness and creating response to support the development of the network – which is currently going nationwide.

IG Ongoing project work

IG is a leading spread betting/CFD/Dealing organisation. I provide content for highly technical financial products – explaining as well as persuading and delivering quantifiable increases in uptake, maintaining web content and ensuring content remains current

South Bedfordshire June 2015 – August 2016

I was called in to produce content for a major web project for this local authority, working directly with stakeholders. This was a major content upgrade and migration, using a variety of online tools.

WDFC September 2013 -August 2015

Working as the Editorial Manager/Copywriter in this international financial dot.com business, I was responsible for all copy and content from web and mobile sites to press advertising. I set up the copy team, worked with the FCA to achieve compliance and was responsible for international copy approval, providing brand guidance for teams in Germany, Spain and Poland, South Africa and India. I pioneered content across the several brands of the business, writing and commissioning a wide variety of work.

BBH July 2013 – September 2013

I was called in to the agency to provide web expertise for an automotive and a financial client.

Barclays Bank August 2012 – June 2013

I successfully launched new products in the online and mobile sectors; the innovative Pingit app and the Barclays Business insurance product. This involved liaison with third party partners – Allianz - and developing copy solutions that met diverging needs. The creation and maintenance of web content, and the validation of content against UX testing we key to the role.

TalkTalk June 2012 – August 2012

I created web content for telecoms company TalkTalk for the launch of their TV service, and was responsible for uploading and troubleshooting.

F&C November 2011- Feb 2012

I produced a major integrated campaign, involving EDM, DM, press advertising and web content for the F&C ISA programme, pioneering the effective use of e-marketing for the client.

Blackrock July - October 2011

I developed and wrote a range of support material to launch and update a number of wealth management products, all of which contributed to the development of the business.

Citibank April - July 2011

I worked to relaunch the Dual Currency Placement product. This involved using EDM, DM and web – to explain a highly technical proposition. I achieved and exceeded market targets.

Investec Nov. 2010-March 2011

I wrote mailings, press, EDM and web content for a range of products including specialist investments, mortgages and private banking products, achieving and exceeding marketing targets.

SWIP September 2010 -2011

I wrote a series of press, brochures and supporting web content for a range of SWIP investment products, providing an effective marketing initiative that increased market share.

Gravity August 2010- January 2012

As a contractor I produced concepts and content for print and online, across international, technical and financial businesses.

Harvest Digital January 2010-July 2010

Working within a busy digital agency I took full responsibility for the Sage website, from wire-frames to full SEO copy.

RBS June 2007-- October 2009

I was responsible for copy to support the international rebranding and reorganisation of the banking group, based around the acquisition of ABN AMRO. This involved developing brand guidelines, TOV and content – and effectively launching an international bank in six months.

Wilson Miller November 2006- June 2007

As a contractor I was responsible for all writing within this small specialist agency, dealing directly with clients and providing a range of marketing initiatives.

Cahoot January – Sept 2006

I wrote all material for Cahoot, then a ground breaking electronic bank, providing for a demonstrable increase in business.

The Woolwich June 2004 – Dec2005

I provided a full suite of communications, in both print and electronic formats, providing all marketing and enhancing the success of the brand.

Alliance & Leicester January 2003 - May 2004

Alliance & Leicester identified a problem with their marketing communications, which were no longer addressing their key audience of C1 and C2 customers. I was called in to provide a solution. This involved liaison with product teams, compliance officers and board, and developing new brand guidelines and TOV, and implementing them across print and web.

Citibank February – December 2002

In 2002 Citibank made the decision to expand and refresh the investment pages of their site. I was called in to research and write this major section, delivering increased uptake.

Previous experience

WWAV Rapp Collins 1994 -2000

Creative Manager/Copywriter

Key clients: Abbey, Nationwide, Marks & Spencer, British Nuclear Fuels, Yellow Pages

Education

BSC Psychology Hons

The University of Southampton

Copywriter, Writer, UX Writer, Sales and Marketing, Long Form, Short Form, Content Strategist, Content Marketing, Content Creator, brand guardian

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