Mark L. Nicklas
***** ********** *****, ***** *****, FL 33980 ************@*****.*** 941-***-****
EXECUTIVE LEVEL MANAGEMENT POSITION
Exceptional leader with more than 25 years of high-level country club, resort, hotel & property management hospitality experience. Strong expertise in Food & Beverage operations with the ability to turn around underperforming departments and ensure top overall club performance.
Career History and Achievements
National Realty Investment Advisors (NRIA)
Legacy Harbour Hotel, Suites & Marina, Ft Myers FL
Managing Director Dec 2022-Present Hired as the onsite SW Florida Managing Director to navigate the operations of this resort for a New Jersey based organization as they invest 200M to build three luxury 4-star towers with a total of 640 condominiums and 220 rental suites, 10 cabanas, 12 retail stores, spa, salon, and food & beverage outlets to include upscale seafood restaurant, casual restaurant, wine and tapas bar, food trucks, and outside beer tent with attached tiki bar.
Project canceled due to severe damage from Hurricane Ian
Key Achievements
Drove a 45% increase in revenue by increasing room rates to remain competitive.
Boosted REVPAR by 35% from previous year by placing out-of-order rooms back in service and creating new room types and styles.
Increased EBITDA by 26% through top line revenue enhancement, financial diligence, property management, and operational expense management.
Perform all property management duties associated with the property along with collaborating in the plans of the new structures, amenities, infrastructure, and marketing of new home sales, rentals, and property management.
Worked with new ownership group and created an Employee Mentorship Program to assist in the succession development of the current and then the future management team and staff as we move into the new resort concept.
Escalante Golf
Tarpon Cove Yacht and Racquet Club, Naples FL
Regional General Manager 2007-2021
Managed all operations of this upscale private club with 650 active club members located centrally in the Wiggins Bay & Tarpon Cove communities consisting of 1200 single family homes, condos and high-rise towers with 5M in total club revenues comprised of membership, sales & marketing, food & beverage, accounting, sports & wellness, and marina operations. Supervised up to 25 employees during season.
Key Achievements
Oversaw a multimillion club renovation including architectural plan review, permitting, inspections, and future revenue plans to insure ROI.
Increased EBITDA to 38% overall through top line revenue enhancement, financial diligence, property management, and operational expense management.
Hired and motivated a team of professionals to reach optimum performance levels within their departments.
Developed employees for succession planning through mentorship and training. Successfully promoted many employees to supervisory and management level positions.
Redeveloped the entire food & beverage department and increased revenue with additional events and catering.
Managed labor and expenses to meet all club goals.
Created an active tennis program labeled by many as the “Best in Naples” with 8 har tru courts with clinics, round robins, events, and utilizing tennis pros for exhibitioins.
Redesigned tennis shop into a boutique tennis lifestyle shop.
Developed working relationships with all HOA Boards to enhance community spirit and club participation.
Worked side by side with the President of the community master association and community HOA Boards to develop a cohesive and progressive community.
Escalante Golf
Spanish Wells Golf and Country Club, Bonita Springs FL
Regional General Manager 2007-2021 Managed all operations of this upscale private club located within the Spanish Wells community totaling 1440 single family homes and condos with 440 active club members and 8M in total revenue consisting of a 27-hole golf course averaging 41,000 golf rounds annually, accounting, membership, catering capacity of 600, two restaurants, wellness, and sports center. Supervised staff of 60 during season.
Key Achievements
Increased EBITDA to 29% through revenue enhancement, excellent property management, and expense management.
Hired and worked with golf course Superintendent and Director of Golf to renovate the golf course to its original luster and brilliance.
Created a new catering menu and sales & marketing program to bring in outside catering events into the Grand Ballroom which increased catering revenue by 70%.
Redeveloped membership programs to allow reciprocity between both clubs which increased both memberships by 40%.
Reprogrammed a struggling club to achieve great financial top line results, flow through and bottom-line profits, and enhanced property standards.
Assisted ownership group with regional management duties of two additional managed properties.
Directed property managers in all operational aspects of property and standards.
Worked with operational HOA committees to maintain and instill excellent club standards.
Attended all weekly and monthly required performance meetings.
Implemented Standard Operating Procedure reports for ownership.
Bay Watch Beach Resort and Conference Center, Myrtle Beach SC
Director of Food and Beverage/ Interim General Manager 2004-2007
Managed this upscale oceanfront resort with 400 condo-style rooms and 15M in total revenues to include three on-site restaurants, sports bar, outdoor tiki bar, and catering. Managed food & beverage staff of 50 with an additional 35 on call staff, plus staff of 145 as General Manager.
Key Achievements
Served as interim general manager during general manager absence.
Served on team to oversee building of new condo hotel with new upscale seafood/steak restaurant concept on 15th floor for the ownership group.
Developed new menus and Standard Operational Procedures.
Developed new catering menus which increased overall catering revenue by 40%.
Created a new service operation manual.
Hired and cross trained all staff.
Managed offsite 200-seat casual free standing seafood restaurant with retail store on existing pier of new hotel.
Endless Fun Resorts
Caravelle Beach and Golf Resort, Myrtle Beach, SC
General Manager 2001-2004
Managed this upscale oceanfront beach and golf resort including eight separate resort buildings with a total of 600 rooms, suites and condos, conference center, and golf course booking center with overall room revenue of 15M. Directly oversaw the food & beverage department with revenues of 5M.
Key Achievements
Oversaw a 10M renovation project which increased hotel level to a 4-star resort.
Created new room types, designs, and upscale amenities for each guest room
Worked with individual owners of the condos to upgrade their units.
Created a room grading system and suggested improvements for room upgrades.
MMI Hotel Group
King and Prince Beach and Golf Resort, St. Simon’s Island GA
General Manager/Director of Food & Beverage/Property Manager 1995-2001
Managed this luxury 5-star oceanfront resort with 325 rooms, condos and rental houses with total overall room revenue of 12M and 4M in food & beverage revenues. Oversaw King & Prince Hampton Club Golf Course with revenue of 3.5M and an average of 25,000 annual golf rounds. Managed the King & Prince Master Association Board and worked directly with individual HOA Boards.
Key Achievements
Developed rates for outside play and increased rounds by 30%.
Implemented HOA work order system to handle minor repairs promptly. Created a parts & service department to have supplies on hand and to bill properly.
Redesigned pro-shop to a NIKE shop and added a boutiques flair.
Promoted from Food and Beverage Director to General Manager.
Columbia Sussex Corporation, Marriott Hotels and Resorts:
Director of Operations
General Manager
Sands Beach Resorts: Director of Food & Beverage,
Corporate Director of Food & Beverage for seven upscale hotels and resorts
General Manager of their two Flagship resorts
Delta Orlando Resort Director of Restaurants/Assistant Director of Food & Beverage
Managed 6 restaurants in this 800-room upscale resort with annual restaurant Food & Beverage revenues of $10M
Education and Professional Development
Burlington College of New Jersey 1982-1984
Double Major: Business Management and Hospitality Management
Earlier Professional Career