Digital Marketing Assistant Manager

FARAN SAMUEL

+92-301-***-**** – *****.******@*****.***

LinkedIn: https://www.linkedin.com/in/faransamuel/ Nationality: Pakistani DOB: January 24, 1984 Marital status: Married Career Summary

A Marketing professional that defined global vision and strategy in support of business, marketing and technology goals. Boosted successful international multimillionaire start-ups overseeing strategic growth in markets of US, Canada, Pakistan UAE and Bangladesh in real estate, telecom, SAAS and e-commerce industry. Internal digital evangelist for emerging trends, best practices and global digital brand standards. Pushing boundaries of customer engagement through performance and product marketing, analytics, e-commerce, social, UX, Design, app and A/B testing.

Core Competencies

Paid Marketing, Customer Relationship, Brand, Social Media Marketing, Management/ Retention, Search Engine Optimization, DVCs, TVC, Email/SMS Marketing, Multi Channels Marketing, Affiliate Marketing, UX / Customer Experience, Business Intelligence, Content Management, Lead Generation, App Store Page Optimization, Budget Management, Website Optimization, Paid App Marketing, Performance Marketing, Offline marketing, OOH, Billboards, Rickshaw marketing, Mobile Marketing Competitive Analysis Professional Career

Chief Marketing Officer at MyD2app Feb 2019 - Active Marketing & Brand:

· Developed the Brand and launch Strategy for D2 products, skilled marketplace, to maintain positive brand integrity and perception across all marketing initiatives.

· Created the Marketing and launch Strategy for D2, meeting assigned business outcomes; primarily to drive positive traffic, revenue, engagement and retention for the app

· Planned and executed communications and marketing campaigns across offline and online advertising channels with a key focus on achieving positive return on investment against campaign spend. Responsible for the full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets delivered on time.

· Ensured high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns putting D2 mission and vision to empower skilled talents to make a living.

· Developed the strategy for new products/ride launches including the development of the launch marketing campaign, pricing and competitor analysis, business analysis and product market fit.

· Managed the relationship with relevant stakeholder, board of director, including the ownership of the approval process, ensuring all internal and external parties adhere to process and are updated on execution timelines.

· As owner of the brand and brand guardian ensured all external and internal communication is compliant and consistent with the mission and vision of the brand.

· Ensured that all in-app marketing communication leads to a positive engagement and increases user incremental spend.

· Managed the relationships with all relevant agencies to ensure all contractual deliverables are executed on-time, in line with the brand and marketing strategy

· Identified and executed partnership opportunities that increased brand awareness and drove traffic for the app and increased revenue.

· Conducted Regular discussion and meetings with CEO to brand is aligned and also all objectives are meat

· Used data insights to drive positive marketing outcomes inside the app

· Supervised the development of promotional material, collateral and communication to enhance the customer journey using push notification and onboarding

· Agency and Media Strategy:

· Developed an integrated Media strategy for D2 increasing brand awareness, engagement and conversion across all channels.

· Worked closely with the digital team to ensure that the annual Media Strategy is aligned across the business.

· Managed the media agency relationships, ensuring that media deadlines are adhered to and media plans are developed in-line with campaign objectives, targeting the right market and relevant user with maximum reach / frequency.

· Developed all media agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual media strategy.

· Managed external creative agency relationships, ensuring that delivery deadlines are adhered to and creative concepts are developed in-line with campaign objectives, targeting the right market following internal brand standards.

· Developed all external creative agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual content strategy.

· Work closely with the Legal team to manage the creative agency financial relationship, including retainer and third-party production fees and usage rights are in-line with contractual obligations.

· Supported the Head of Brand Development to lead the internal creative team, including executing all creative initiatives, work-flow management, project assignment, quality control checking and ensuring compliance with brand

· Team Management:

· Lead the Brand, performance, content and design marketing teams to ensure all activities are completed in line and objectives are completed for each of the campaigns.

· Constant focus on learning and development for the teams with the goal to maximize business efficiency and create strategic marketing leaders of the future

· Created a team culture of positivity in order to drive successful outcomes for the business from daily huddles to milestone achievement celebrations.

· Aligned project management, development, sales and marketing teams to drive a singular goal for mutual business success.

· Ensured that internal policies and processes are followed and adhered to at all times

· Commercial, Budget & Reporting:

· Ensured P&L budgets, phased spending with approved forecast and cost efficiencies are implemented where possible.

· Managed the Marketing Promotions Calendar to ensure campaign drivers are meeting expected business revenue and traffic targets, with lower CPI, CPR and ROAS

· Supervised and oversaw all creative and media agency briefs to ensure that they meet the objectives of each marketing campaign

· Created and updated the Marketing Drop Schedule to ensure a full 360 overview of each Marketing Campaign (Sales, Marketing and PR) and ensured that the overall plan met campaign objectives.

· Quarterly Marketing Review meeting with board and CEO to share progress and growth of D2

· Developed the Marketing Campaign Overview for all marketing initiatives to ensure all relevant departments in the business are aware with full details

· Compiled Post Campaign Overview for all marketing initiatives to share results Board of directors and CEO

· Project Management and New product Development:

· Drove commercial and brand development for D2, leading internal and external stakeholders in the critical transversal marketing development

· Oversaw the marketing development of the project and ensured that team members are carrying out their tasks efficiently while upholding the company's standards.

· Coordinated workshops to obtain outcomes, summarizing project deliverables; planning project management, setting deadlines, prioritizing tasks, and workflow management.

· Analyzed financial data, including project budgets, risks, and resource allocation.

· Evaluated marketing project deliverables to ensure they are meeting company standards, adhering to budgets, and meeting deadlines

· Oversaw new product development to deliver engagement, and revenue Director Business Intelligence & Digital Marketing - Digital Omega Jan 2017 - Feb 2019

· Accomplished development of innovative consumer focused digital marketing project campaigns in relation to telecom, e-commerce and real estate industry, increasing ROI and reducing budgets.

· Lead a team of professionals with diverse skills executives to bring the maximum results for our clients through in-depth customer behaviour analysis and buying cycle, targeted customers at the right time of purchase using marketing automation and variety of digital technologies.

· Introduced latest techniques of Conversion management, Website management, budget forecasts, funnel marketing, competitor insights, and affiliate management.

· Developed an accountability culture in marketing and removed subjectivity by Introducing KPIs, ROI calculators to validate monthly advertising costs, sales revenue and traffic on online assets.

· Added element of A/B testing using a range of techniques including paid search, SEO and PPC across different devices – striving for continuous growth hacking.

· Initiated the use of multiple online advertising channels for positive ROI, Bing and Yahoo ads, Yellow pages pay per call (YPPPC), YP.com, Super pages, Apps, White pages, and, Facebook. Managing relationships with different ad exchanges and media platforms.

· Optimized operational and system processes and increased website traffic and sales by 45%

Senior Manager Digital Marketing - Bayut.com (UAE)/ Zameen.com (Pakistan), Bproperty.com (Bangladesh) & Ihome.ir (iran) November 2014- December 2016

· Boosted bayut.com from unknown entity to top brand in real estate in UAE and zameen.com in Pakistan.

· Increased equity, traffic, brand loyalty, ROI and helped in bringing investors for the company.

· Planned, direction and coordination of marketing budgets, resources in accordance to organizational goals. Reviewing and approving advertising campaigns, marketing reports, vendor contracts and expenditures.

· Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth through web and mobile app.

· Developed and measured key metrics around the business including new user acquisition, conversion rates, engagement rates, and satisfaction and renewal rates, tested Beta program with Facebook and google.

· Launched a new e-commerce section of Zameen.com, zameen partners, a new project to promote home products of our allied partners and successfully launching a new product through a series of planning and A/B testing. Spearheaded marketing for new Bangladeshi company, bproperty and Iran (ihome)

Assistant Manager Digital Marketing - Digital Globe Services Dec 2012- November 2014

· Strategized online and offline traffic to the partners' websites, like Comcast, AT&T, Time Warner and Frontier communications.

· Increased profitability in the US competitive market to bring 22000+ calls a day through online marketing.

· Successfully Delivered ROI through budgetary control of all digital marketing for over a million dollars.

· Compiled, reviewed, and analysed monthly advertising, marketing and sales reports to highlight key market segments and areas of opportunity.

· Utilized multiple online advertising channels for positive ROI, including Google Ads, Google display, Bing and Yahoo ads, Yellow pages pay per call (YPPPC), YP.com, Super pages, White pages, and Facebook.

· Initiated development of demand generation consumer focused digital marketing campaigns.

· Provided strategic recommendations to maximize productivity and improved operational excellence.

Business analyst- Ibex Global (The Resource Group) Jan 2008- Nov 2012

· Created and maintained business analysis and profit reports for US clients.

· Maintained Profit tracking of clients assigned to me, through daily, weekly, monthly and yearly profit reports.

· Evaluated trend reports and opportunities and created feasibility

· Forecasted volume budgets and sales for fiscal month and year.

· Created executive summary reports and MBR (monthly business review) and QBRs

(quarterly business reviews) for senior management.

· Presented ideas and solutions to senior management through QBR reports.

· Presented feasibility reports for new business acquisitions and client onboarding.

· Closely worked with the project management team on timelines and completion of projects.

· Trained new business analysts with departments and systems. Education and Certifications

LUMS Data Science and Power BI Fundamentals Certified 2021 Google Ads Certified 2018

Google Analytics Certified 2018

Six Sigma Black Belt 2014

Microsoft Bing – Online Advertising Certified 2013 IRCA Lead Auditor Certification 2011

Master’s in Business Administration 2010

Superior College Lahore

Bachelors in Science 2005

Forman Christian College

In-house Trainings

Basics of Management 2012

Coaching and Counselling Skills 2011

Managing People 2011

Communication to Build Successful Relationship 2011

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