RENEE L. GAUGHRAN
** ******* ****** ********, ** 11563 516-***-****
*****.********@*****.***
PROFESSIONAL SUMMARY
A seasoned professional with a broad range of experience in pharmaceutical marketing, advertising and sales. A detailed account manager who is committed to meeting and exceeding business goals.
MARKETING and SALES SKILLS
Lead account executive for blockbuster brands across many disease states including lung, prostate cancer, ovarian cancer, glioblastoma, mesothelioma, schizophrenia, depression, heartburn, high cholesterol, menopause, obesity, osteoarthritis, and hepatitis A.
Effective account manager maintaining and driving account growth.
Project manager: execution of marketing / advertising programs and promotional materials.
Team player: works collaboratively to establish guidelines and set goals.
Developed and executed sales / marketing plans
Clear, effective communicator and confident presenter.
MARKETING and SALES EXPERIENCE
Biolumina 2021- present
Account Supervisor – pharmaceutical marketing
Manage the creative development and execution of print and digital marketing tactics for health care professionals in oncology.
Created and managed a creative asset deck showcasing print, web based, and digital tactics along with sales force materials.
Orchestrated the submission and review of creative materials for a lung cancer product in an increasingly crowded marketplace
Wrote and presented weekly and daily status reports to the client
Developed creative briefs by working with internal art, copy and strategy departments
Wildtype, Ogilvy Health, Invivo Brands 2019 – 2020
Account Supervisor (Freelance) – pharmaceutical marketing
Managed the creative development and execution of print & digital marketing tactics for health care professionals and consumers.
Created, developed and executed product launch marketing plans for a PARP inhibitor.
Developed a patient education campaign and online compliance program for a PARP inhibitor.
Supervised the creative development of core visual aids for health care providers and consumer websites, banner advertising and email campaigns.
Wrote presentations for sales force POA meetings.
Developed consumer messaging template based on market research with patients and caregivers.
Supported an account team of two vice presidents and one account director.
Developed physician messaging and visual aids for market research with health care providers.
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Merkley & Partners, New York, NY 1999 – 2004
Account Director – pharmaceutical marketing
Successfully pitched new pharmaceutical business and developed numerous accounts.
Researched, developed and sold new business, including up-selling existing contracts.
Created marketing plans to introduce an antipsychotic, a heartburn medication and a chemotherapy agent to consumers and professionals.
Increased brand awareness and grew market share for new and existing pharmaceutical brands.
Hired, supervised and trained new employees.
Healthworld, New York, NY 1995 – 1999
Account Executive – pharmaceutical marketing
Launched new pharmaceutical products in the menopause, arthritis and dental care categories.
Developed marketing plans to create brand identity / awareness in crowded markets.
Developed and implemented patient education campaigns and relationship marketing programs.
Created and implemented agency procedures to maximize account management efficiency.
Macy’s, New York, NY 1994 – 1995
Traffic Coordinator, Advertising Department
Coordinated production of newspaper ads and mailings.
Managed buyer and creative staff relationships.
EDUCATION WORK EXPERIENCE
John Lewis Childs School, Floral Park, NY 2021
Teacher’s assistant, 5th grade
Oversee and manage behavior of students with learning disabilities
Provide academic and behavioral support to students with learning disabilities
Hewlett High School 2021
Main office, attendance
Input daily attendance records
Work with parents, teachers and students to maintain daily attendance reports
Martin Avenue School 2020
Teacher’s assistant, 6th grade
Oversee and manage behavior of students with learning disabilities
Provide academic and behavioral support to students with learning disabilities
CUNY/Queensborough Community College, Bayside, NY 2012 – 2019
Disability Accommodations Specialist
Hire, train and supervise tutoring staff.
Provide academic support to students in remedial and college level coursework.
Proctor final exams and ensure approved accommodations are satisfied.
Clearstream Avenue School 2005 – 2007
Contract Substitute Teacher, Valley Stream, NY, District #30
Modified lesson plans and activities to meet diverse student needs.
Provided support services for at-risk students in inclusion classrooms
EDUCATION
Masters of Science in Education, Hofstra University, 2005
Bachelor of Arts in Communications, Hofstra University, 1994
Omnicom University, 1999 – 2004 - course work in presentation writing, business writing and time management.