Marketing Professional

SCOTT RASKAS

609-***-**** ************@*****.*** linkedin.com/in/scottraskas Cherry Hill, NJ

MARKETING PROFESSIONAL

STRATEGIC AND TACTICAL PLANNING BUYER PERSONAS BRAND MESSAGING CROSS-FUNCTIONAL COLLABORATION SALES TEAM SELLING TOOLS DIGITAL CONTENT DEVELOPMENT LEAD GENERATION CAMPAIGNS THOUGHT LEADERSHIP INITIATIVES MARKETING AUTOMATION/CRM PERFORMANCE OPTIMIZATION Proven Marketer with strong experience driving brand awareness, generating leads and customer wins, and growing revenue. Possess particular strength in leading and collaborating with Marketing and internal teams to develop buyer personas, brand messaging, sales enablement tools, creative content, and multi-channel lead generation campaigns. PROFESSIONAL EXPERIENCE

ADVOCARE, LLC, Marlton, NJ 12/2019 - 7/2022

Director of Marketing

Led a Marketing team in developing marketing/communications strategy and integrated campaigns to grow medical practice awareness and revenue.

• Launched an online appointment booking partnership: Generated over 2,600 new patients monthly and 204% ROI

• Initiated an online reputation management program: Delivered a 163% increase in 5-Star Google practice reviews

• Led activities to onboard 43 new practices: New websites, social media, press releases, email campaigns, collateral

• Spearheaded SEO, SEM, and social advertising initiatives to drive brand awareness, patient leads, and conversions

• Crafted all content for re-launch of a corporate website hub to drive prospective patients to practice websites

• Grew the organization’s social presence with scheduled LinkedIn and Facebook posts

• COVID-19 Task Force Member: Crafted an integrated campaign targeted to patients and practices on safety guidance and appointment protocols, delivered via web, social, email, print ads, and in-office collateral MARKETFOCUS CONSULTING, Cherry Hill, NJ 12/2018 - 12/2019 Principal

Implemented marketing and sales projects for clients in various industries, to grow brand awareness and revenue. LATTICE INCORPORATED, Pennsauken, NJ 1/2015 - 12/2018 Director of Marketing and Business Development: 3/2016 – 12/2018 Promoted to handle additional responsibilities for Sales team oversight, Account-Based Marketing (ABM), and pipeline activity management.

• Led weekly Sales team webinars to strategize on next-step actions for ABM accounts. Delivered weekly Pipeline Activity reports to Executive Management highlighting revenue forecasts and account activity status.

• Revamped the RFP strategy to focus on proposal submissions where ABM account engagement was strongest Director of Marketing: 1/2015 – 3/2016

Led a Marketing team to drive brand awareness, lead generation, and revenue growth following a major acquisition. Spearheaded B2B initiatives that contributed to a 32% increase in new accounts, including:

• Developed buyer personas to capture prospect/customer needs and provide a value messaging framework

• Created and delivered content via multi-channel campaigns: Sales enablement tools, B2B and B2C-targeted websites, email, testimonial videos, case studies, thought leadership speaking events, conferences, and print ads

• Led a comprehensive rebranding and rewrite of the corporate website to better position the technology solution set

• Launched a CRM platform to manage sales lead activity and nurture prospects through the customer journey Scott E. Raskas Page 2

LATTICE INCORPORATED

Director of Marketing (continued)

• Initiated an integrated B2C campaign targeting inmates’ families via email, social media, and a new website to accept payments. Delivered an 11% increase in monthly deposit revenue into inmates’ communication accounts. MARKETFOCUS CONSULTING: Marketing and sales consulting projects 12/2013 - 1/2015 FAMOSA NORTH AMERICA, INC., Mount Laurel, NJ 11/2012 - 12/2013 Senior Marketing Manager

Tripled brand revenue through new product positioning and integrated campaigns for brand/product launches.

• Developed marketing strategy and campaign content: Retailer presentations, web and social, SEO and SEM, banner display, influencer blogger pitches, trade publication editorials, and product placement

• Launched a highly successful Range Rover ride-on product: Sold out during the holiday season OKI DATA AMERICAS, INC., Mount Laurel, NJ 9/2011 - 11/2012 Senior Marketing Manager, Color Products

Directed marketing/sales strategy for OKI’s first-ever copier solutions launch. Led cross-functional teams and agencies in go-to-market campaign development. Delivered 41% annual revenue growth of the Color Products business.

• Created Sales team and Reseller Partner support tools: Training webinars, solution demonstrations, collateral

• Crafted campaign content: Promotional product videos, interactive web demos, digital/social ads, press reviews, print advertising, and trade publication Executive interviews

• Earned the highly-regarded Better Buys For Business magazine’s “Editor’s Choice Award” for new copier solutions PARIS BUSINESS PRODUCTS, Westampton, NJ: 3/2011 - 9/2011 Commercial Marketing Manager

Led a team in Marketing and Graphic Design to generate brand awareness, leads, and wins for the Commercial Forms business segment. Developed integrated campaign content that generated 11% revenue growth.

• Crafted impactful value proposition messaging utilized by the Sales team and resellers with prospects/customers

• Created email, direct mail and print advertising campaigns, website content, and sales enablement tools MARKETFOCUS CONSULTING: Marketing and sales consulting projects 5/2010 - 3/2011 TUCKER TOYS, INC., Voorhees, NJ 4/2006 - 5/2010

Senior Director, Marketing and Business Operations: 1/2008 – 5/2010 Promoted to take on additional responsibilities for Customer Service, Quality Control, Safety, and Logistics. Senior Director, Marketing: 4/2006 – 1/2008

Led a team in Marketing and Product/Packaging Design. Tripled revenue in 2 years, via the following initiatives:

• Initiated a brand segmentation strategy, resulting in significant expansion of global retail distribution

• Launched product line extensions and new brands via sales presentations, PR initiatives, and TV advertising

• Recruited new channel partners in Europe, accounting for 40% of revenue

• Won the Toy Manufacturers Association’s “Outdoor Sports Toy of the Year Award” EDUCATION

Master and Bachelor of Business Administration, Marketing – The George Washington University, Washington, DC

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