ROBERT F. CAVELLIER

513-***-**** (Cell)

adtm50@r.postjobfree.com

EXECUTIVE SUMMARY

Hands on Business Development professional with over fifteen years of senior leadership achievement for consumer products companies. Proven track record of developing effective and efficient relationships within the licensing community and with retail customers, cultivating new business opportunities and penetrating existing/new markets that complement core businesses. A successful track record of high-volume business growth and profitability. Strong analytical, financial and problem-solving skills. Strong intuition to anticipate business needs and challenges. Develop and implement strategies that increase product awareness, market share and profitability. Expert in building productive sourcing relationships across North America, South America and Asia.

Recognized for ability to incorporate innovative management techniques that result in enhanced business practices, increased productivity, and profits. Proven success in sales and marketing through expertise in business development and strategic planning capabilities. Strong team player, with a capacity for creativity and innovation. Excels at marshalling staff and support resources to bring in projects on trend, on time and on budget. A highly motivated manager with a burning desire to win.

AREAS OF EXPERTISE

• New Business Development • Supplier / Vendor Relations • Budgeting / Cost Controls

• Product Innovation • Manufacturing & Operations • Rep/Broker/Distributor Mgt.

• Product Sourcing • Product Manufacturing • Trend Research/Analysis

• P&L management • Consumer Products Licensing • CRM and Sales Software

PROFESSIONAL EXPERIENCE

Talking Toys Present

Business Development Manager

Business Development partner with B2B and B2C consumer products stationery, toy and gift companies, focused on consumer products licensing, management of outside sales force and key account presentations, product development, manufacturing, sourcing, and management of outside creative services, consumer and retail marketing and trend analysis.

Developing and selling seasonal and everyday toy lines to Kroger, Wal-Mart, Target, CVS, Walgreens, Rite Aid, Albertsons, Publix, and many more.

Manage U.S. Sales Broker and Distributor Network

Created, designed, developed and sold toy lines including BounceezTM, RemarkaballzTM and Meatballz TM brands achieving sales of $10 million in 2019.

Created, developed and sold licensed Stationery lines including Minions, LOL, Trolls, WB, WDCP

Effectively managed the manufacturing / production process with close attention to budgets, timeframes, quality, and product specifications for 200 plus products.

Brand Castle 2017-2018

Business Development Manager

Developing Licensed, Seasonal and Everyday Bakery programs with retail partners Wal-Mart, Walgreens, Kroger, Rite Aid, Michaels, TRU, CVS, Family Dollar, Target, Dollar General, BCF, 7/11, Big Lots etc.

Opened new accounts including Albertsons, Walgreens, Kroger, Wal-Mart, Target CVS, Bass Pro, BCF, Christmas Tree Shops, 7/11, Big Lots, Shopko, Meijer, Party City, Bed Bath and Beyond and more

Manage U.S. Sales Broker and Distributor Network

Direct creative, category management and buying teams

Cookies United 2012-2017

Business Development Manager

Developing Seasonal and Everyday Bakery programs with retail partners Walgreens, Kroger, Rite Aid, Wal-Mart, Michaels, TRU, CVS, Family Dollar, Target, Dollar General, Bass Pro, BCF, Ross Stores, FedEx, Circle K, 7/11, Big Lots etc.

Opened new accounts including Walgreens, Kroger, Wal-Mart, TRU, Target, Albertsons, Safeway, Vons, Food Maxx, CVS, Bass Pro, BCF, Christmas Tree Shops, FedEx, Circle K, 7/11, Big Lots, BAM, Giant Eagle, Core Mark, Shopko, Meijer, Pilot, Party City, Kroger C-Stores, Bed Bath and Beyond and more

Manage U.S. Broker and Distributor Network

Secured licensing agreements with Warner Bros. DreamWorks, Universal, FOX, MGA, SONY, Paramount, Hasbro, NICK, Sanrio, Peanuts Worldwide, Cartoon Network, MLB, NCAA, resulting in sales growth of over $ 15 million

Bakery Crafts 2006-2012

Vice President

Developed and sold Licensed, Seasonal and Everyday Bakery décor programs with retail partners Kroger, Wal-Mart, Michaels, TRU, Target, Sams Club, Safeway, Albertsons, Publix etc.

.

Lead cross-functional teams that collaborate as a focused unit to achieve aggressive business goals and drive the evolution of concepts into achievable business strategies. ƒ

Effectively manage manufacturing, production process with close attention to budgets, timeframes, quality, and product specifications.

Secured licensing agreements with Warner Bros. Mattel, Universal, MGA, FOX, Lucas Films, SONY, Paramount, Hasbro, NICK, Pokemon, Sanrio, Sesame, Summit, American Greetings, United Media, Scholastic, Sony, Crayola, Universal, Cartoon Network, Freemantle, MLB, NFL, NCAA, NASCAR resulting in sales growth of over $18 million

Designed, developed promoted and sold custom and licensed, seasonal and everyday programs to Wal-Mart, Sam’s, Target and Publix resulting in sales growth of over $10 million for both 2008 and 2009.

Managed Marketing staff to provide the strategic direction for Multi Platform Marketing campaign.

Developed Step Above TM and Spoon Topper TM lines incremental sales of $10-12 million in 2010.

Developed retail and consumer promotions and PR with co-licensees and key retailers.

Managed the development and implementation of the advertising and promotion budgets.

Talking Toys 2004-2006

Business Development partner with B2B and B2C consumer products toy and gift companies, focused on management of outside sales force and key account presentations, product development, manufacturing, sourcing, and management of outside creative services, consumer and retail marketing and trend analysis.

Developed and sold seasonal and everyday toy lines to Wal-Mart, Target, TRU, Kmart, KB, Spencers Gifts, Walgreens, Kroger, and many more.

Created, designed, developed and sold toy lines including Furr Ballz TM, Adora Ballz TM and Block Heads TM brands achieving sales of $30 million in 2005.

Effectively managed the manufacturing / production process with close attention to budgets, timeframes, quality, and product specifications for 200 plus products

Consulted with Fine Toy to design, develop, source and sell seasonal and everyday interactive audio based toy, home décor and soft goods, Rock N Ride TM, Dancing Animals TM, Furrniture TM, Yummy Tummys TM. achieving sales of over $10,000,000.

Accountability for purchasing operations, vendor relations, merchandise planning, market/sales analyses, and customer service.

Gibson Greetings, Inc. 1997-2004

General Manager Gibson Toys

(A Cincinnati based gift and home décor manufacturing and marketing company.)

Accountability for human resources, purchasing operations, vendor relations, merchandise planning, market/sales analyses, and customer service

Responsible for all phases of sales and marketing, Effectively managed the manufacturing / production process with close attention to budgets, timeframes, quality, and product specifications for 200 plus products

product development, licensing, creative, design, marketing, sourcing and mfg. for $200 million toy, gift, seasonal and novelty company.

Effectively managed the manufacturing / production process with close attention to budgets, timeframes, quality, and product specifications for 400 plus products.

Built a $160 million toy business from the ground up.

Responsible for the planning and implementation of all multi media, mass marketing campaigns, PR programs and promotional partnerships.

Created, developed and marketed Silly Slammer TM brand of products with sales of over $100 million at wholesale. Slammers were awarded 1998 Toy of the Year.

Responsible for the management and direction of $5 million tv, print and public relations campaign.

Led new business development efforts for all customized new product programs for major retail customers including Wal-Mart, Target, TRU, Walgreens, Winn Dixie and Kroger.

Negotiated successful multi-million dollar Burger King Kids Meal promotion.

Impact Inc. (Division of ERO Industries, Inc.) 1991-1997

Vice President of Marketing

(Impact Inc. a Boca Raton Florida based manufacturer and marketer of licensed and branded hard and soft goods.

Drove product development, market and trend analysis, creative direction and manufacturing of 300 + Seasonal, Back to School and stationery licensed items.

Liaison for Disney, MCA/Universal, WB, Playmates, Mattel. NFL, NBA, WWF, MLB, NASCAR, NHL

Hands on management of a team of 6 designers and product managers.

Marketing and Promotions lead on all Retail Sales Presentations for Wal-Mart, TRU, Target, K mart

ERO INDUSTRIES INC. 1987-1991

Director of Marketing

(ERO Industries a Chicago based manufacturer and marketer of licensed and branded hard and soft goods)

Liason with The Walt Disney Co., Warner Bros., Mattel, Sesame Street, Playmates, NFL, MLB, NBA, NFL, TCFC, Warner Music, WWF.

Led all phases of the design, development, pricing, manufacturing and promotion, of 250+ SKU Slumber Bags TM, soft goods line and Cypress Gardens TM line.

Marketing and Promotions lead on all Retail Sales Presentations for Wal-Mart, TRU, Target, K mart

Northern Illinois University Bachelor of Fine Arts

Contact this candidate