Service Representative Sales Manager
Resume:
GERMAN VILLA
Palm Bay, FL 32905
********@*****.***
Ophthalmic Professional
Strategic Vision ~ Ophthalmic Specialist ~ Market Expansion
Highly competitive and results-oriented with an exceptional track record of success in building and managing high-performance sales teams, launching new products, expanding territories and beating the most demanding of sales targets. Swiftly comprehends the “big picture” and executes the boldest of organizational visions. Renowned for identifying uncharted opportunities in new products, markets and channels. Bi-cultural with excellent communication skills in English, Spanish and Portuguese. Core competencies include:
International Experience
Superb Presentation Skills
Team Building
Tireless Work Ethic
Sets Performance Standards
Honest & Ethical
Innovative Problem Solver
Capital Medical Equipment
Excellent People Skills
PROFESSIONAL EXPERIENCE
CLQ Group Corp 2021 – Present
Independent Agent
Engage in direct sales of health insurance plans to the senior market as well as ACA.
Identify and assist in financial assessments for Medicaid for proper coverage.
Initiate and maintain PCP relationships to increase patient enrollment efficacy.
Create and organize educational, sales and marketing events.
HUMANA, Miami, FL 2017 - 2021
MarketPoint Sales Agent
Engage in direct sales of health insurance plans to the senior market as well as ACA.
Identify and assist in financial assessments for Medicaid for proper coverage.
Initiate and maintain PCP relationships to increase patient enrollment efficacy.
Create and organize educational, sales and marketing events.
APSTEK INTERNATIONAL CONSULTANTS, Medellin, Colombia 2014 - 2017
Consultant
Direct distribution of Ophthalmic consumable, devices and equipment in Latin America.
All aspects of business development.
Sales territorial assignments and coordination of service strategies.
Coordinate and organize major event participation as well as smaller strategic training events.
Participate in industry meetings and training.
ADDITION TECHNOLOGY, Lombard, IL. 2011 – 2014
Director International Sales - Latin America
Direct distribution of consumable devices for the anterior segment with emphasis in Keratoconus.
Assign and train new distributors through the L.A. and Caribbean region.
Engage surgeons in appropriate patient segment selection and surgical technique.
Coordinate and organize major event participation as well as smaller strategic training events.
Organize and dictate presentations at major events.
Active member of the Latin American Keratoconus Institute participating in the new nomogram protocol.
Opimed, Ltda, Mexico City 2009-2011 Country Manager
Management of the Visx and Intralase laser systems customer base in the territory
Train Ophthalmic professionals in the nuances of the laser systems
Generate and organize meetings and symposiums to stimulate market growth
Attend National and international meetings
REICHERT, INC., Rhode Island 2004 – 2009
International Sales Manager
Aggressive management of all aspects of distribution of ophthalmic equipment to the Latin American and Caribbean markets directly resulted in a 200% increase in sales.
Conduct continuous evaluations of sales territories to uncover new revenue opportunities.
Developed innovative new training methods in sales and service for the Latin American sector.
Supervise contract processes with customers while ensuring business terms are within standard policy and that legal terms are reviewed by outside counsel.
Provide field sales reporting packages; create customized customer reports; develop contract proposals; set quotas; and track sales performance.
Coordinate merchandise distribution and logistics; provide technical translations of all marketing and sales materials.
LDT INC., San Diego, California 2002 – 2004
International Sales Manager - Latin America and the Caribbean
Spearheaded and coordinated distributor networks in Latin America and the Caribbean targeting the Glaucoma Specialty Market.
Motivated and guided the Field Teams in the use of sales tracking tools and then implemented minimum levels of activity for each team.
Designed and implemented training courses for the new distributors; created innovative projects and seminars to promote the product line.
Critical player in the organization’s strategic planning process, including authoring key sections of the annual business plan.
Performed annual forecasts and created marketing projects; coordinated trade show participation.
Collaborated closely with Field Teams to devise innovative strategies to meet/exceed needs of the client base at the local level.
CANON U.S.A., INC., Lake Success, New York 1999 – 2002
Sales and Service Representative
Developed distributor networks throughout the Caribbean and Latin America that boosted profitability at Canon USA by 50%.
Analyzed market research data and developed “go to market plans” for successful product launches.
Organized and managed the dealer service network; scheduled sales and service training.
Assisted service engineers in troubleshooting and parts ordering; installed and demonstrated digital imaging systems.
OPTOMED INC., Miami, Florida 1995 – 2000
Sales and Service Representative
Developed and generated new sales strategies for the Latin American market.
Worked with physicians in the O.R., providing advanced training on the use of the Oertli Phaco device for cataract surgeries.
Gained extensive expertise in sales and service in the Visx Excimer Laser.
Developed and coordinated groundbreaking event-marketing promotions, significantly increasing market penetration.
Organized, scheduled and attended trade shows to successfully promote the product line; assisted in the yearly budget plan for marketing and sales.
Acted as technical liaison for the manufacturers; installed and serviced equipment as required.
Other Employment:
Sales and Service Representative, Ophthalmic Instrument Company, Avon, MA, 1991 – 1995
Patient Account Coordinator, University of Miami, Dept, of Radiology, MRI Center, 1989 – 1991
Sales and Service Representative, Argus Ophthalmic Instruments, Boynton Beach, FL, 1986 – 1989
EDUCATION & TRAINING
Formal Education
UPB Medellin, Colombia
Selected Professional Training:
Canon Medical Service
Keeler Instruments
Iris Medical Service
Visx Excimer Laser Service
Leica Instruments Service School
Reliance Medical Service
Humphrey Instruments Service School
Marco Ophthalmic Instruments Service School
GDX Nerve Fiber Analysis
Oertli Sales & Service
Ellex Laser sales training
I Science Canaloplasty sales training
INTACS intrastromal ring certified trainer
REFERENCES
Excellent references furnished upon request
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