Kevin Farr
*** ***** *****, ********, ** *****
********@*****.***
Overview
Results-driven and highly accomplished VP of Sales, Marketing & Product Development with a career managing large accounts and taking sales to new levels. Continuous revenue growth year after year, with existing and new markets using solution-focused strategies. Experience in managing the development, manufacture, and launch of new products. Skilled negotiator well versed in closing key accounts. Project & Program Management New Business Development Sales Process Management New Product Development & Launch Merchandising & Sourcing New Market Penetration Account Management & Development Relationship Building Revenue Growth Generation Experience
OVERHEAD DOOR CORPORATION
Sales Representative 2021 – Present
• Oversee 70 Lowe’s stores in the Mid to Southern California area doing Sales Training, providing Sales Materials, and ensuring all stores understand Sales Trends for current market for Wayne Dalton Garage Doors.
• In regular contact with Regional and District Managers to discuss store and increasing store sales.
• Handle customer inquires with Store, Customer Service and respond to customers within 2 days.
• Conduct customer training and sales sessions during Pro events. UTTERMOST COMPANY
Consultant 2020
• Prepared and Designed mirror assortment for large retail customer resulting in several items being placed in over 2,000 stores.
HEAD WEST INC.
VP of Sales, Marketing and Product Development 1986-2020
[Head West was a manufacturer of quality mirrors, wood, acrylic and metal products sold to retailers such as Amazon, Wayfair, Costco, The Home Depot, Lowe’s, and Bed, Bath & Beyond as well as the furniture and hospitality business. The company was sold after over 40 years in business.]
• Directed all aspects of sales, marketing, branding, manufacturing, importing, engineering, sourcing, and product development in both the OEM and retail markets in the U.S., Canada, and Mexico.
• Increased revenue volume year over year to annual sales of $35 million.
• Launches e-commerce business to $7 million in sales within 7 years.
• Created product specific programs for Lowe’s and The Home Depot resulting in an increase of $15 million in sales and a 40% increase in Head West sales.
• Supervised a staff of 8 employees
• Coordinated all product line reviews, plan-o-grams, and merchandising.
• Worked directly with Asian suppliers to execute concepts. EDUCATION
UNIVERSITY OF OREGON
Bachelor of Science, Marketing & Economics