BIJOY DAS

Phone: +91-870******* E-Mail: adtl61@r.postjobfree.com

Seeking assignments in Business Development / Sales & Marketing with an organisation of high repute

INTRODUTCION

Nearly 20 years of rich experience in the areas of Sales & Marketing, Business Development, Client Servicing, Channel Management and Team Management.

Shouldering the responsibility of establishing budgets & channel plan in tune with the corporate strategies and Identifying streams for revenue growth.

Entrusted with the responsibility of handling the region with maximum contribution in terms of Revenue/ Profitability/ Value/ Volume & Network.

Demonstrated abilities in devising sales & marketing activities and expanding the business growth. Expertise in managing business operations across market with key focus on profitability by ensuring optimal utilization of resources.

Successfully spearheaded Retail Operations, across different business segments and areas/ markets; with different locational characteristics. Resourcefully managed operational excellence.

Proven track record of identifying & appointing Trade Partners viz. Distributors, Market Development Partners, Agent Franchisee, CSA & CFA.

Expertise in managing various kinds of distribution segments and controlling Sales/ Distribution cost by devising & implementing the right mix at the right time.

Recognized by the management for many innovative concepts, strategic approach, marketing skills & industry benchmarking over the years; across the illustrious career path.

Effective in a core leadership role revitalizing internal groups, building & managing client relationships, and training/ mentoring teams to outperform themselves and competition.

KEY RESULT AREAS

Sales & Marketing:

oTaking care of the sales & marketing operations with focus on achieving predefined sales target and growth. Forecasting and planning sales targets and executing them in a given time frame.

oIdentifying market opportunities, developing business cases and offering successful product/services.

oEnsuring customer acquisition, revenue maximization, collections and retention for the given area.

Business Development:

oExploring business potential, opportunities & clientele to secure profitable business volumes.

oIdentifying and networking with prospective clients generating business from existing accounts and achieving profitability and increased sales growth.

Franchisee Management:

In Bata I was also responsible for Bata priority Dealer (EBOs) (Franchisee) appointment . I successfully appointed and operate them.

Product & Sales Promotions: Implementing sales programmes/ strategies to improve product awareness in

markets by brand building & market development efforts.

Channel Management: Identifying and networking with reliable dealers/channel partners and agents resulting in deeper market penetration and reach.

Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.

Team Management: Providing direction, motivation & training to sales team for ensuring optimum performance and enhancing their professional and soft skills.

CAREER CONTOUR

Manager-Sales and Marketing Mutual Industries Limited From July 2021 to Present

Dealing with Household Goods and Bubbleguard in Delhi, Punjab and Haryana

Mutual Industries Limited initiated domestic operations in the year 2020 in Bubbleguard division and household division in Nov 2021.

I have join the company in July 2021 and looking after both the household and Bubbleguard division, Leading a team of Sales executives senior seles executives, Area Sales executives.

I have appointed 5 Distributors in Delhi and Gurgaon in Bubbleguard and increase the sale from Zero to 25 lac per month.

I also appointed two Superstockist in Delhi, Haryana and Punjab in Household Division.

Appointed 5 Distributor in Delhi, 4 Distributor in Haryana, and 7 in Punjab area so far in Household division.

The present sale 45 lacs per month in Households division within 3 months.

Area Sales Manager Hamilton Writing Instruments Pvt. Ltd. From Dec 2019 to July 2021

Dealing in Claro Pens and Stationary

I have joined the company in Dec 2019 taken the charge of Haryana as Area Sales Manager.

I was handling two Super Stockist and 18 Distributors and 1500 retailers in the state.

There is a team of 3 sales officers under me to execute their assigned targets.

After lockdown I was also looking after the Spotzero brand in Gurgaon and Faridabad.

Area Sales Manager BATA INDIA Ltd. Since Apr’11 to Nov 19

I have worked in Bata in two different states. Haryana and Chandigarh. The last consignment was Haryana State and worked as Area Sales Manager

I joined as Sales officer and got two promotions. Senior Sales officer and then Area Sales Manager, led a team of Sales officers and FSRs to complete my assignments.

Appointed 15 new distributors in Haryana and the no. of parties increased to 18 from 3 when I took the charge of the state.

Spearheaded the operations in Haryana with 18 distributors and is responsible for the revenue growth and market share for the company in the Region. The Sale growth of Haryana rose to 65 lacs from 17 lacs when I took the charge of Haryana.

Recorded a major breakthrough revenue growth and increased the market share;

Significantly contributed in implementing new business strategy by training a successful corporate team.

Attained infiltrate with an impressive revenue growth on all products from the region.

Looked after the appointment of the new Distributors in unrepresented area or in the area where the existing distributors are not working properly.

Overseen the sales of the A and B category retailers, their sales and look for new prospective also.

State Head of Haryana Luxor Writing Instruments Pvt. Ltd. Apr’08 to Apr’11

Dealing the Parker pens

Played a key role in supervising the channel sales as PBE (Parker Business Executive)

Sales of Haryana increased from Rs.4 lakhs when I Joined to nearly Rs.18 lakhs.per month in 2011 when I left.

Open the Super stockist in Faridabad for Haryana and build the new distributors in different districts of Haryana to maximize the retailers coverage of the state.

Led a team and handle 18 distributors and 1 super stockist in Haryana.

Minimise the disputes of the previous distributors as well as the retailers which help me to penetrate the market effectively.

The sale of the A and B category retailers also taken care by me and increased their sales through the secondary schemes floatation and some special offers approved from the Co.

Marketing Executive Acro Paints Ltd., New Delhi Mar’06 to Apr’08

Contributed towards the engagement of 20 new dealers to increase the sale about 20% over the previous year.

Played a key role in resolving dealers pending problems.

Strategies devised to introduce new product ranges to the dealers.

Marketing Executive NICL FORD PAINTS, New Delhi Oct’02 to Mar’06

Actively involved in development of about 50 dealers in New Delhi.

Under supervision lead the team to achieve the turnover of Rs. 75 -80 Lakhs per annum from Zero.

Commenced career with…

Sales Executive H.B.L.Global Pvt. Ltd. Oct’01 to Sep’02

Sell the financial products of HDFC Bank Ltd.

ACADEMIC

2001 MBA Utkal University Bhubaneswar, Orissa

Marketing Management

Human Resource Management

1995 B.Sc (Hons) Burdwan University 60% 1st Div.

1998 M.Sc. Burdwan University 67.3% 1st Div.

PERSONAL DETAILS

Date of Birth: 2nd October 1972

Address: WZ-137A, FF, Plot No. 176, Vishnu Garden, New Delhi -110018

Languages Known: English, Hindi, Bengali.

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