Rocky Mount, NC
**************@*****.***
pitch original content for
magazines, newspapers, and
blogs.
execute marketing briefs &
editor assigned content
social media, email, and blog.
DIGITAL CONTENT/COPYWRITER:
DIGITAL CONTENT MANAGER:
SHAYLA
BROWN
Content & Copy Writer
EDUCATION
B.A. English
2010
University of Southern Miss.
WRITING SKILLS
Communication
Adaptability
Creative Thinking
Survey Monkey
Social Media
Time Management
Research
Editing
TECHNICAL SKILLS
Google Docs
WordPress
Weebly
SkyWord
Microsoft Office
Canva
Mailchimp
Eventbrite
Design and maintain website and blog, and update the blog regularly with creative marketing content
Identify trends in visitors to the company site and tailor marketing campaigns to focus on demographics that show outsized interest
Achieved 419+% growth in blog views from 2021 to 2022 Create sponsored posts and advertising campaigns resulting in 150-800+ site visits per campaign
Use Canva to arrange graphic design elements to emphasize the most important images or copy.
Develop written copy in business brand voice for the blog including SEO-focused pieces, announcements, and client feature stories earning 50-200+ organic site visits in 1 month. Interview clients and relevant features to write and share their stories and market the business to potential customers.
Content Management Systems (CMS)
Social Media Advertising
Copywriting
2018-present
Copywriter & Content Manager Genesis Birthing and Living Pitch original story ideas and write original stories related to African American parenting. Incorporate storytelling into media roundups and expert-sourced articles. Secured a 20% raise after 3 months of pitching and writing. Submit initial drafts to the associate editor for copyediting using SkyWord. Collaborate with the associate editor to create the final draft for print using suggestion mode in Google Docs
Structure SEO-ranked and socially relevant articles for the intended reading audience. Accept editor-assigned writing projects using Gmail and SkyWord. Identify and solicit expert sources and interview them for articles. Search for credible and appropriate hyperlinks.
Complete written assignments and revisions within given deadlines. Content Writing
Editing
Communicating
Adapting
Researching
Time Managing
2022-present
Content Writer Kindred by Parents.com
WORK
EXPERIENCE
WORK
SAMPLES
Audacity; A Mississippi Mom’s Guide to a Natural Hospital Birth Here Are 5 Creative Ways You Absolutely Can Afford A Doula Content Management & Marketing
Design
Email Copywriting
Magazine Content Writing
Vaginal Black Birth Instagram Post
Vaginal Black Birth YouTube Thumbnail
What Is A Mermaid Birth? And How Did I Almost Have One? 90s Shows For Black Millennial Parents To Revisit With Their Gen Z Kids
6 Immune Boosting Foods For Parents To Add To Their Back-To- School Shopping List