Sales Manager Regional

KEITH KEHL

**** ****** ****** ***, ********, Nevada, 89029, US • 928-***-**** • *********@*****.*** As a 25 year veteran of the retail industry, I combine my experience in sales, marketing, and merchandising, with a formal education to lead teams to positive sales and profit growth. Always looking to utilize my strong analytical strengths to make sound business decisions with a positive impact on the customer and the manufacturer. I am always looking for new and innovative ways to grow my portfolio of products within an account. Strong forecasting and budget management skills to drive profitability. 20+ years National Account leadership

20+ years experience using IRI, Nielsen Scantrack, Highly Proficient in using MS Office products

Trade Budget Management

Forecasting

Proven ability to create long term buyer relationships based on trust Entrepreneurial spirit

Excellent Broker Management Skills and Experience

Strong financial acumen

Excellent analytical skills

P&L Management

Proven ability to manage people in Team environment Project organization

Business Administration - MBA - 2006

Saint Mary's College of California - Moraga, CA

Business Administration - Bachelor of Science - 2000 San José State University - San Jose, CA

Senior Account Executive - Albertson's Team - May, 2017 to August, 2020 Nestle Coffee Partners - Seattle, WA

Strong Broker and Account Management Skills

Ability to create and maintain strong Business relationships with Albertson's buyers, ASM's, and VP's Successfully sold in the Starbuck's anchor block and acceptance of the Signature Aisle concept using fact based selling techniques adding 27 net new items

Increased the sales of Holiday displays by 200% introducing a Half Pallet and full Pallet Christmas Tree Pallet Develop annual customer business plans in partnership with Trade Marketing. Align brand strategies with customer business strategy to maximize growth and profitability.

Effectively manage, direct, and monitor all aspects of trade funds to support promotional and marketing plans, determining pricing and distribution and negotiating with key accounts

Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities Can forecast accurately for a dynamic category and innovation Professional Summary

Skills

Education

Work History

Senior Regional Sales Manager - October, 2011 to April, 2017 Riviana Foods Inc. - Houston, TX

Managed Western Region to include our Corporate relationship with all Albertson's/Safeway Divisions, plus all Western Markets, Stater Bros, Smart & Final Raley's, SaveMart, Winco, and many more Successfully managed all Albertson's Corporate programs to include Monopoly, Anniversary Sales, and Stock-up across all Divisions Owned and managed my Trade Budget under plan while delivering strong sales results 5 year growth +25MM annually on Rice and +9.4MM annually on Pasta Managed Acosta Sales and Marketing in seven western markets to include: So Cal, Nor Cal, Portland, Pac NW, Phoenix, Boise, and Denver Act as troubleshooter, problem solver, and director of resources Managed our Category Captainship on Rice at Safeway leading to acceptance of our proposal to reset section Leading to a 15% category growth. Safeway - Lead collaborative cross functional effort to discontinue our main Pasta competitor in Anthony's and replaced with American Beauty leading to $6 MM dollars in revenue annually

Senior Director of Sales - Safeway Team - January, 2010 to October, 2011 Dreyer's Ice Cream - Nestle DSD - Oakland, CA

Managed team of direct reports to include - Account Sales Manager, Consumer insights manager, Analytics, and Space Management to support the Safeway Team

Managed Safeway DSD Retail Team

Performance Reviews, coaching, goal setting, and evaluations Successful sell in of the new Skinny Cow Novelties gaining eight items on average across all Divisions Responsible for Trade Funds Management, Forecasting, and Strategic Planning Safeway Team Leader - January, 2002 to December, 2009 Sargento Foods Inc. - Plymouth, WI

Manage and Direct Safeway Team to include Direct Reports and our Broker Partners Sold in a new peg bar merchandising system leading to 8 new Natural sliced items across all Divisions and +44MM in sales annually. #1 Natural Sliced Cheese

Manage promotional plans within assigned trade budget to optimize net sales and margin Sold in a new size opportunity by taking all 12oz packages out and replacing with 16oz items with the units sales staying strong. 25% gain using expandable consumption.

Two time winner of Sargento's National Sales Manager of the year award Senior Business Manager - March, 1995 to January, 2001 Advantage Sales and Marketing - Irvine, CA

Clients Managed - Sargento, Sara Lee, Lipton, Mrs. Smiths, and Michelina.s Account responsibility - Safeway, Slbertson's, Raley's, SaveMart, Food Maxx, Unified Responsibilities include developing and maintaining key relationships with clientsand accounts to successfully meet or exceed sales and category objectives

National Broker of the year award for Mrs. Smith's Strong analytical and presentation skills

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