Analytics & Accounting Expert
Resume:
Park Ridge, IL *****
************@*****.***
Danny R. Miletic
Objective
Obtain a management position allowing me to express data analytics as imaginative narrative to sell video advertising across media platforms within the entertainment media industry.
Experience
Oct. 2014-present Comscore Chicago
Senior Account Director Mid-West
Key Accomplishment: Primary research annual respondent segmentation study of broadcaster viewing audiences by strata including cable, direct broadcast satellite, IPTV and over the air TV viewers determining key viewer levels and trends supporting advertising sales, local news strategies and station / programming marketing efforts.
Management and leadership for Mid-West account team.
Sales success and product training for 300+ TV stations.
Advanced audience segmentation video content consultation.
Linear TV & Digital Desktop, Mobile and Tablet based data analytics.
Proficiency in Comscore digital audience and set top box analytics.
Trained in Polk, Experian and Simmons research products.
Experienced in webinar based online software instruction.
June 2008–Sept. 2014 Weigel Broadcasting Chicago
Corporate Director of Research
Key Accomplishment: Primary research supporting national multi-million dollar launch of MeTV classic television network including conjoint market analysis of MeTV, Antenna TV and Nick at Nite viewers to determine market opportunity, investment and launch. Segmentation research study of classic TV viewers determining viewer needs and video content acquisition strategy.
Research oversight for 20 TV stations, networks and web entities.
Advise owners & C-level on entertainment research trends.
Research by channel viewer attitudes and video content acquisition.
Extensive use & knowledge of TV & digital research tools.
Apr. 2003–May 2008 Comcast Spotlight Chicago
Director of Research
Key Accomplishment: Created custom geographic research supporting cable TV advertising sales efforts across 40 individual cable system ad zones. Clustered census block groups to zone with census based demographic and automotive profile segments.
Managed department of five research professionals.
Support to 100 ad sales professionals and $11M annual revenues.
Support web and VOD initiatives with secondary research tools.
“People meter” sales initiative generated incremental $3.9M revenue.
Multi-cultural research for ad sales generating $600K annual revenue.
1996-2003 Nielsen New York
VP/SVP, Sales & Marketing
Key Accomplishment: Launched local people meter technology greatly improving local television research methods for the media industry.
Managed $25 million high growth local cable research organization.
Product development, marketing & sales to cable TV industry.
Directed 20 sales professionals in NY, LA, Chicago & Atlanta offices
Doubled business revenues in two years.
Launched SAAS application to industry with $2 million in annual sales.
1990–1995 Nielsen Chicago
Group Account Manager/Account Executive
Managed Midwest office covering 12-state region product sales.
Territory sales grew to $2 million annually by 1995.
Advertiser clients including Anheuser-Busch & Detroit auto industry
1983–1989 Nielsen Northbrook
Financial Manager
Knowledge
Regression, max/diff, segmentation, factor and conjoint analysis.
Primary & secondary quantitative & qualitative research information.
Primary research survey design, collection, compilation and reporting.
Strong presentation, communication and visualization skills.
Excel & pivots, Power BI, Powerpoint, SPSS, Zoom, and MS Teams
Experience in Salesforce, OneNote & Tableau
Mentor & Training
Created and operated Comscore annual Summer Internship Training program attracting talent from universities while providing talent pipeline to Human Recourses.
Created and operated client web-based Comscore product training program with over 1,500 clients enrolled and over 500 certified, saving Comscore resources and improving content.
Education
Loyola University Chicago - Master’s in Business Administration – Marketing
Northern Illinois University DeKalb - Bachelor of Science in Accounting
CPA Exam – passed on first test
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