Experienced Marketing, Brand Manager and Sales Director

John Henningsen

**** ******* **** **. *****, MO *3128 USA

Mobile: 314-***-**** *************@*****.***

Overview

I am best described as a creative and perceptive individual who handles changing priorities and diverse objectives. I functions well under pressure, and I am accustomed to getting the job done with minimal supervision. I am a seasoned professional with experience in both business-to-business and consumer marketing services. Professional Experience

Rhino Linings Corporation 2010 - Present

International Sales & Marketing Director – Industrial, Flooring, Military, Epoxy & Foam

• Responsible for researching and opening new markets for polyurethane, polyurea, epoxy, acrylic, MMA, polymer cement flooring and spray PU foam around the world for product distribution.

• Managing the development of content for four web sites, sales literature, marketing materials for industrial, commercial, and military markets.

• Managing sales lead follow up, qualification and distribution to global sales staff, distributors and contractors.

• Managed international sales efforts & retail operations in Europe, Middle East, Africa, and Asia. My sales consistently grew by 8-23% each year from 2010 – present. LINE-X Franchise Development LLC 2009 - 2010

OEM & Industrial Marketing Director

• Responsible for developing a new marketing and sales strategy for global industrial sales force.

• Executing the development of new creative marketing materials for specific vertical markets.

• Working with 400+ franchise location owners on a weekly basis to spread product information. CHEMLINE INC. St. Louis, MO 2004 – 2009

Brand Marketing Manager/International Sales Manager

• Developed the corporate marketing and brand management strategy for foreign and domestic sales

• Took International Sales from $0 to $1 million in 18 months.

• Recruited independent sales personnel around the world to represent Chemline products.

• Identified and researched new markets for Chemline PU coating and foam technology.

• Produced all advertisements, news releases, trade show promotions and collateral materials.

• Maintained dynamic content on three market specific web sites. INTERACTIVE GRAPHICS SOLUTIONS. St. Louis, MO 2003 – 2004 Sales & Creative Director (Contract Employee)

• Developed a complete strategic marketing and sales plan for this outdoor media services provider.

• Developed promotional advertisements that lifted sales by 38% for packaged food clients.

• Created in-grocery/pharmacy/retail advertising content for a wide variety of packaged goods clients.

• Consulted with equipment manufacturer to develop content trafficking software and routing network.

• Managed extensive database for targeted marketing and telephone sales use. EASY RETURNS WORLDWIDE INC. St. Charles, MO 2001 - 2003 Brand Marketing Manager

• Managed the strategic marketing for the pharmacy service company.

• Developed and managed a new web site using interactive forms, promotional materials and incentive awards programs aimed at increasing business with chain and independent pharmacies. The web site and new tradeshow booth and exhibit plan dove-tailed together.

• Identified new markets and business opportunities with $2 million revenue potential.

• Copywriting on all promotional, RFQ, public relations, direct mail, scripts, web sites and advertisements. SPECIALTY PRODUCTS, INC. Seattle, WA 2001

Marketing & Sales Consultant

• Independently managed the daily marketing and sales promotional activities for this manufacturer of industrial and architectural coatings and spray polyurethane foams.

• Developed sales tools, marketing, and tradeshow materials to increase brand awareness and to increase the average size order.

• Identified new markets and contacted prospects for sales of SPI products. FUTURA COATINGS, INC. St. Louis, MO 1992 – 2001

Marketing Services Manager

• Responsibilities involved budgeting, coordinating, and executing marketing plans, advertising campaigns, web site content, tradeshows, direct mail and public relations on a global scale.

• Developed numerous products from concepts into dominant market share products.

• Responsible for international business development and marketing strategy.

• Increased lead generation by 200% through targeted advertising and PR.

• Developed four web sites. One consumer e-commerce site that generated a profit within three months.

• Sole copywriter and graphic designers for all promotional efforts, RFQs, sales proposals, video presentations, speeches, technical manual and presentations.

• Produces extensive contractor/customer training programs worldwide and technical manuals. ADAMSON ADVERTISING St. Louis, MO 1991 – 1992

Account Service/Copywriter

PARKER GROUP, INC. St. Louis, MO 1989 – 1990

Account Service/Copywriter

MAGNATEK, INC. St. Louis, MO 1988 – 1989

Marketing Services Specialist

Education

Southern Illinois University - Edwardsville, IL 1984 - 1988 Bachelor of Science/Communications Minor in World History Other Qualifications & Freelance Work:

• SIMPLE PROSE Inc. (Freelance Company): Develop marketing and promotional materials to increase improve graphic design, build awareness, and generate revenue for clients.

• Developed business plan and initial marketing efforts for Global Polymers (www.polymers-online.com)

• Wrote feature article for international trade press such as Global Mining magazine and Exhibitor magazine

• Provide feature articles to www.pu2pu.com, www.sprayfoam.com,

• Fluent in most Mac & Windows Programs (Desktop publishing, Office, and Database)

• Strong negotiating and problem-solving skills

• Ability to open accounts and close sales

• Ability to troubleshoot computer hardware and software problems

• Bilingual (German Conversation)

• Extensive travel experience in Europe, Africa, and Asia.

• Santa’s Helpers – Local St. Louis children’s 501c3 charity

• Mix Tape Trivia – Owner, writer and performer for charity events

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