Allyson M. Page
EDUCATION Lake Forest IL • 847-***-**** • *********@*****.*** • www.linkedin.com/in/ap0422 Michigan State University, Eli Broad College of Business, East Lansing, MI Bachelor of Arts, Marketing May 2024
• Cumulative GPA: 3.7/4.00
• Dean’s List: 1 Semester
PROFESSIONAL EXPERIENCE
The Fowling Warehouse, Indianapolis, IN June. 2022 – Aug. 2022 Digital Marketing Intern
• Revamped marketing and branding strategy by creating more engaging content, posting consistently, and planning events to drive traffic to website and social media, ultimately increasing our following by +50%
• Generated new customer base for the company by increasing social media presence, developing new content and branding to ultimately drive +20% revenue increase
• Developed 9 marketing plans by forecasting project timelines, predicting outcomes, analyzing statistical data on social media to increase brand awareness, generate revenues and create a larger customer following
• Created presentations and content to acquire a new customer base by using Photoshop and Canva, and scheduling optimal post time to ultimately increase customer engagement by +300% SOLIS UVC Purifications, Lake Forest, IL May 2017 – Aug. 2021 Founder and CEO
• Created a fully functional prototype by working with nationwide manufacturers to create clean water with lab grade (Log6) purification to eliminate all viruses and bacteria in the water
• Directed a team of # to implement strategic marketing plans to market test specific customer segments to best gauge demand and market fit
• Pitched at numerous competitions by highlighting need, use cases, and benefits, ultimately earning an angel investor, best pitch of the night awards, press coverage and an invitation for South by Southwest
• Evaluated company performance by having quarterly meeting to develop strategic and marketing plans on how to generate future revenue streams and strong brand awareness E Street & Denim, Highland Park, IL Aug. 2016 – Aug 2018 Retail Sales Associate/Cashier
• Interacted with customers daily by describing merchandise, explaining uses/ care of merchandise to customers, ultimately creating friendly culture to the store making people feel welcome and gaining loyal customers
• Operated store more efficiently when computing sales prices, totaling purchases and organizing the computer systems to make payments more efficient, ultimately improving the efficiency of the store
• Improved store operations by helping create strategic plans and placing new rules on how to increase customer traffic, sales and the overall look of the store.
ACTIVITIES, HONORS, & SKILLS
• Relevant Skills: Excel, Tableau, Photoshop, Canva, scheduling software, marketing planning, strategic planning
• Organizations: Chi Omega Chapter, MSU Stars
• Hobbies: Traveling, Fashion, Food, Running/Exercising
• Relevant Courses: Marketing 317 (Marketing Analytics), ITM 209 (Business Analytics and Information systems), CSE 102 (Computer Science & Engineering), Marketing 300 (Managerial Marketing), Accounting 201 & 202