Ysela Bergquist

Senior Marketing Program Manager

adtj1j@r.postjobfree.com 503-***-****

LinkedIn Portland, OR

Profile Summary

Proactive and qualified Senior Marketing Program Manager with the acumen and talent to manage and develop positive stakeholder relationships and teach complex business issues. Skilled to align clients/partners with the tools and solutions to attain superb results. Practiced leveraging a strong and unique vocational background as a high-technology partner and product marketing expert to plan and launch go-to-market (GTM) strategies, projects, and events for partner programs. Practiced in the development and leadership of strong teams collaborating and achieving outstanding results.

Areas of Expertise

Product Launches

Sales Enablement

Strategic Planning

Customer Success

Demand Generation

Customer Marketing

Program Management

Business Development

Campaign Management

Teamwork/Collaboration

Education/Training

Blueprint Leadership

Intel Learning Network

Intel Corporation

Mission College

Professional Experience

Intel Corporation 2000–2022

Cloud Ecosystem Marketing Manager (2022–Sep 01, 2022)

Serve as an advocate and leader of all activities to evangelize Intel-optimized solutions to cloud service providers (CSP) and associated entities. Collaborate with marketing experts to develop and present marketing material demonstrating the benefits and advantages of Intel products and software applications.

Develop and train marketing and sales professionals, including the Data Center Group (DCG) to ensure sales personnel fully understood the value-added benefits of Intel-based solutions with an emphasis on the cloud marketplace.

Spearhead marketing programs to generate awareness and the business demand to utilize Intel-based products and software optimization via the partner network.

Product and Platform Disclosures Marketing Manager (2021–2022)

Guided all aspects of the Data Platform Group (DPG) and led the consolidation of several groups into one entity to improve efficiencies and attain better control of activities. Tasked to provide disclosures, release updates, and determine the public release of information.

Researched, designed, launched, and maintained a global marketing initiative for the DPG product portfolio.

Developed and utilized technologies to enable relevant disclosures to enhance efficiencies. Prepared recommendations for prioritized disclosures pending approval by platform and product directors.

Initiated procedures to summarize disclosures from the DPG business unit and maintained a roadmap/ snapshots for accuracy and transparency.

Event, Disclosure, Launch, and Training Marketing Manager (2020–2021)

Managed all components of Connectivity Group (CG) marketing activities, including disclosures, events, launches, and training to promote the CG product portfolio. Designated to lead the interaction between CG, the organization, and technology leadership marketing for critical activities.

Investigated and developed plans and strategies for the CG program. Led the CG Division’s collaborative and engagement activities with the DPG. Initiated and guided the execution of marketing plans that encompassed numerous teams.

Devised the strategy to support the CG portfolio and partner events. Teamed with DPG to include CG offerings with noteworthy events and critical segment activities. Worked with product teams to prepare disclosure plans and strategies.

Prepared the CG training curriculum to teach internal/external audiences about the CG product line and its applications.

Professional Experience, Continued

Senior Outbound Partner Marketing Manager (2016–2020)

Prepared and presented engaging demonstrations and marketing events advocating Intel storage solutions. Showcased customer participants, promoted technical sessions with critical business partners, and participation by industry leaders in keynote roles.

Engaged in the development and subsequent release of the Fortville Channel campaign. Contributed to the project to elevate awareness, interest, and positioning in the 10/40GbE ethernet network adapter marketplace. Designed and promoted marketing strategies, supervised the activities of a creative agency, and performed management reviews.

Promoted DCG and Storage Group involvement in the EMC VSPEC+ product inauguration to enable the visibility of product offerings and relationships with other Intel products. Prepared and distributed a prerecorded breakout session and press release advocating the brand and products. Also sponsored the VSPEX Blue launch party and contributed content to the Intel blog page.

Storage Technology Partner Marketing Manager (2014–2016)

Researched, prepared, and co-launched the Storage Builders Ecosystem program to gather storage partners to engage in the development of next-generation storage solutions. Acquired partners to contribute vital components supporting marketing activities, including demonstrations, ecosystem panels, guest speaking, and videos. Engaged with 45 blogs, 23 webinars with 2.5K+ subscribers), and 14 podcasts with 52K+ listeners.

Attained 62 inaugural partners, including 13 tier-one participants from the start of the communications initiative. Utilized the Intel web presence to enhance the profile of the storage program. Prepared builder summits with high visibility and significant impact to advance the presence of the storage builder.

Directed four enabling managers (IEM) to perform account discoveries for 25% of our members and conduct 19 one-page account reviews to determine the optimal tactics to employ to strengthen ecosystem plans and solutions for pending introductory announcements.

Oversaw the activities of two creative agencies tasked to prepare and produce animations, brochures, event banners, infographics, and placards to support program messaging. Expanded participants to 120 members with a 90% share of the storage market in one year.

Senior Global Customer Reference Program Manager (2008–2014)

Assigned oversight of a $650K budget, a six-member team, and two external agencies to successfully produce and distribute 100+ reference assets in a year while remaining within budgetary constraints. Received recognition by management for exceeding expectations.

Initiated and nurtured relationships with cross-functional teams throughout the company for ESS sales development. Engaged in circuit speaking, division newsletters, and websites to bring visibility to the ESS team and attract customer attention to the product offerings.

Focused attention on tier-1 partners by developing and delivering co-marketing plans to increase sales and suitability with partner offerings. Proactively utilized customer participation and testimonials for the integrated marketing campaign.

Constructed and presented a reference database to perform global tracking of reference assets and to enhance the overall efficiency of the program.

Prior Intel roles: Senior Outbound Partner Marketing Manager, Co-Marketing Manager/Program Launch Coordinator, and Hardware Vendor Marketing Manager.

Volunteer Activities: Board Co-Chair – Oregon Women at Intel Network (WIN), Co-Chair – Oregon Women at Intel Network (WIN) Conference, Social Media Manager & Storyteller – Intel Education Service Corp.

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