Executive Director, Sales Manager, Business Development, Operations

Matt Henke

Powhatan, VA ***** • 804-***-**** • **********@*******.*** • LinkedIn Profile/matt-henke

EXECUTIVE PROFILE

An accomplished leader with over 20 years

of community leadership and customer

service experience, with extensive experience

analyzing applied strategies and operations,

selling facility services and hitting revenue

targets, identifying necessary improvements,

recommending solutions, and implementing

changes to enhance efficiency.

• Led and advocated for businesses and organizations, which included giving business and sales presentations to local groups such as the Rotary, Optimist Club, church groups, local school systems, the Chambers of Commerce, and local businesses.

• Built and leveraged community and business relationships to grow facility revenue, fundraising, programming, and membership.

• Led and developed Staff Teams to shape the culture of the organization.

• Collaborated with Boards of Directors, staff and volunteers to develop and implement strategic, business and operational plans.

EDUCATION

Bachelor of Science: Exercise Science

Towson University, MD

CERTIFICATIONS

Life, Health and Annuities Insurance

Property and Casualty Insurance

PROFESSIONAL ASSOCIATIONS

• Sioux Falls Rotary (2006-2009)

• Sioux Falls Optimist Club (2006-2009)

• Sioux Falls Chamber of Commerce (2006-2009)

• Powhatan Rotary Member (2011-2016)

• Member of AYP (Association of YMCA

Professionals (2011-2016)

• Powhatan Chamber of Commerce (2011-2016)

• Powhatan Resource Council (2013-2016)

PROFESSIONAL EXPERIENCE

Sales Representative, Comparion Insurance Agency owned by Liberty Mutual, Richmond, VA 2022-current

Work with customers to meet their needs through one on one needs analysis.

Growing the regional presence and relevance of the company by networking throughout the region.

Selling Auto, Home and Life insurance policies per plan. Sales and Networking Representative, eBIDLOCAL.com, Richmond, VA 2021 – 2022

Work with customers to meet their needs through one on one needs analysis.

Growing the regional presence and relevance of the company through attending and networking at dozens of BNI, 212 meetings and cold calling over a thousand local realtors.

Work to achieve or exceed monthly and yearly sales goals. Business Manager (Part Time), Ideal Me, weight loss clinic, Richmond, VA 2020 – 2021

Worked to grow their customer base by developing and implementing a marketing plan that heavily utilized social media.

Over a 700% growth in our social media presence.

Worked with corporate liaison and CEO to grow corporate marketing within the clinic and to the local community.

Executive Director, Virginia Association of Volunteer Rescue Squads, Inc., Oilville, VA 2018 – 2020 MATT HENKE PAGE 2

• Operations and financial management of $1M facility budget.

• Work collaboratively with a volunteer Board that is located throughout the state to develop strategic plans.

• Grew and retained a membership that includes over 450 agencies and over 18,000 members from across the state of Virginia, achieving 12% growth in membership from 2018 to 2019.

• Led the first Annual Fundraising Campaign to attain new grant and donor funds for programming, which has increased 35% from 2018 to 2019.

• Trained, developed, and supervised over 100 staff and volunteers.

• Ran special events, including two large annual association training and networking events. Assistant General Manager, Woodlake Swim and Racquet Club, Midlothian, VA 2016 – 2018

• Managed a $2M budget, which included four facility locations.

• Led the renovation of the fitness facility and the change in membership structure.

• Increased membership units by 1,000 units in 2017 resulting in more than $500K annual revenue.

• Trained, developed, and supervised over 80 staff. Executive Director, Elizabeth Randolph Lewis Powhatan YMCA, Powhatan, VA 2011 – 2016

• Grew my revenues into a $1.4M facility budget.

• Increased membership 5% each year from 2013-2016 by developing and forming stronger community relationships and collaborations, improving customer service, and setting aggressive monthly and yearly sales team goals.

• Grew fundraising from $56,000 to over $100,000 annually.

• Exceeded fundraising goal from 2013-2016 by 10% each year.

• Started an endowment fund and, in three years, grew it to over $100,000.

• Trained, developed, and supervised over 75-year-round employees and volunteers. Center Manager (General Manager), Green Ridge Recreation Center, Roanoke County, VA 2009 – 2011

• Opened a new facility and grew my budget to $2.7M with a surplus of over $300K.

• Achieved a 3-year Proforma financial target of 2,800 member units and $2.3 million in revenue in a year and a half through aggressive marketing, training and managing a strong sales team, and setting aggressive monthly and yearly sales goals.

• Developed, implemented, and executed a two-year strategic coupled with a business plan, which included the implementation of over 300 new revenue generating recreational programs and over $700k in revenue.

• Trained, developed, and supervised over 150-year-round employees. Executive Director of Family Wellness, YMCA and Sanford Hospital, Sioux Falls, SD 2006 – 2009

• Opened this new facility and grew the budget to $1.5M.

• Increased revenue by 30% and membership growth by 34% from 2006-2009 by overseeing and implementing an aggressive marketing plan, managing a strong sales team, and exceeding monthly and yearly sales goals.

• Trained, developed, and supervised over 140 employees and volunteers.

• Ran specials events, which included raising funds to support the Arthritis Foundation and the March of Dimes. Raised $15,000 in 2007 and doubled it in 2008 raising $30,000. Senior Program Director, YMCA of Upper Montgomery County, MD 2003 – 2004

• Grew my revenue to $1.2M for three separate YMCA facilities/contracted facilities, which included the construction and startup of a new wellness center.

• Formed joint partnerships and collaborations with local hospitals and businesses to implement wellness services.

• Trained, developed, and supervised over 100 employees.

• Increase new revenue generating opportunities by 400% through recreational and childcare programming. Assistant Health and Fitness Department Director, JCC, Owings Mills, MD 1997 - 2003

• Grew my budget to $1.1M budget, which included the construction, startup, and operations of several new recreational facilities for two JCC’s.

• Increased personal training from $5K to over $60K a year and recreation sports program sales by 50%.

• Developed community partnerships with local hospitals, health organizations, and businesses to grow sports and wellness programs.

• Trained, developed, and supervised 150 employees and volunteers.

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