Personal & Confidential

JOHN L. KIRBY

adtio7@r.postjobfree.com (C) 806-***-**** https://www.linkedin.com/in/jlkirby/ JOHN KIRBY RESUME

KEY AREAS OF EXPERTISE

ALL areas of radio/ TV/ digital media management, including recruiting & hiring top personnel • Digital content, SEO strategy and online news/ sports content ● Recruiting experienced and “new-to-the-business” personnel • Radio/ TV Marketing & Sales management • Strategic Planning & Strategies ● Turn-Around ● Productivity & Performance ● Corp Communications ● Operations ● Relationship Building ● Revenue Growth ● Web Content ● Client Management ● Team Building & Leadership ● College Prof. ● Non-Profit Management, Operations & Fundraising MANAGEMENT EXPERIENCE

Roberts Media, W. Texas ● 2021 - present

Sr. Consultant (contract), Brownfieldonline.com, The Brownfield News Turn-around assignment; responsible for improving overall audio & video online news/ sports/ information website; increase revenue, upgrade staff, add audio/ video podcasts and online content, improve writing and recruit & train new talent

• Directed complete overhaul of company news/ sports/ information website content

• Improve all digital news/ sports operations

• Launched new digital content: audio/video podcasts

• Responsible for increasing digital/ online ad sales

• Hired digital sales department

• Corp Comm Mgr for the facility

• Adjunct prof.& tutor at South Plains College (taught classes in writing, Corp Communications) Family Guidance and Outreach of Lubbock, 2021 – 2022 (parttime) Parenting Educator

• Teach classes in SIDS Prevention, Fetal Alcohol Syndrome, Dads-And-Daughter’s relationship and more

• Researched and developed materials for all classes

• Conducted live, synchronized online classes weekly

• Helped develop class topics to enable parents to transition from foster care back to the home South Plains College, 2021 – 2022 (parttime)

Recruited to Tutor:

• Corp Communicatons

• Reading comprehension

• Writing

• Resume development

Nexstar Media Group, W. Colorado 2019 - 2021

News Director, KREX- TV, KFQX - TV, KGJT - TV, KREY -TV Turn-around assignment; responsible for improving overall television news operations; improve employee morale, upgrade all news/ sports programming for the station group.

• 23 state and regional awards for online and traditional broadcast excellence in 2 years. Most in station group history.

• Updated and improved 10 daily newscasts

• Responsible for launching new series of podcasts & VCASTS

• Streamlined all news operations

• Upgraded digital news/ sports presence resulting in 10% jump in digital hits on WesternSlopeNow.com

• Guest lecturer at Colorado Mesa Univ.

Personal & Confidential

JOHN KIRBY • Page 2

KTRL/KXTR-FM, Tarleton St. Univ., Stephenville, TX ● 2015-2019 VP/ GM/ Prof.

Turn-around assignment; responsible for improving overall operations; improve employee morale, strengthen marketing & sales and decrease expenses, and drive revenues.

• Turned around revenue and profit within a year by 10% with strategic sales and marketing initiative increasing number of sales calls and provided detailed sales training program.

• Developed performance management programs with effective employee training and sales/ underwriting promotions that improved revenue productivity and communications.

• Taught upper-level classes in writing, corp comm, media marketing, media sales & media law at Tarleton St. U. CHERRY CREEK RADIO/ ONLINE BROADCASTING, Dallas, TX ● 2010-2015 Managing Director of Marketing & Sales/ Texas

Responsible for increasing sales, improving marketing programs, developing recruitment and training for the company.

• Spearheaded strategic sales performance program to turn around low sales volume by increasing the number of qualified and effective sales representatives which drove sales revenue by 10%.

• Developed and designed training program for new recruits providing comprehensive, 3x weekly, video training seminars online. Decreased training time for new ac

• Initiated communications program for streamlining the timeline for getting commercials on-the-air. Improved relationship among account executives, commercial writers, and audio producers cutting the time it took to get a commercial from sale to on air in half.

• Adjunct professor (news writing, media marketing) at Tarleton St. U. WRINtv.com, New York, NY ● 2012-2015

Senior Consultant/ Marketing & Communications (consulting, parttime) Start-up assignment; responsible for digital media & sales management, internet content development and on-air consulting services.

• Assisted in finding, hiring and training senior management and sales executives while also supervising the office build- out in NY City ● Process took less than 3 months while coming in $200K under budget. PBS/NEW MEXICO, Portales, NM ● 2005-2010

Executive Director/Professor of Communications

Recruited for dual-post as Executive Director and faculty member with Eastern NM University Department of Communications Arts and Sciences. Responsible for news-sports production and budgeting.

• Received highest student evaluations for four consecutive years. GLOBALVISION INC., New York, NY ● 2000-2005

Senior Vice President/ Marketing and Director of Business Administration Responsible for all sales and marketing programs and budgeting.

• Developed marketing strategy resulting in increase of annual sales by 15% within 18 months. IBS, INC., New York, NY ● 1997-2000

Vice President

Recruited to lead start-up operations; responsible for sales and marketing and corporate communications for eastern U.S. and international operations.

• Assisted in merger and buyout by lead venture capitalist. TIME WARNER, Middletown, NY ● 1994-1997

Director of Operations

Responsible for all on-air content and TV programming, sales & marketing, personnel and budgets.

• Increased annual revenue by 10% within a one- year period. Personal & Confidential

JOHN KIRBY • Page 3

EDUCATION

M.S., Mass Media/Business Administration, Boston University, Boston, MA Grad Assistant; Varsity Soccer Team

B.A., Government, University of Notre Dame, Notre Dame, IN Member of Varsity Soccer Team

COMMUNITY ACTIVITIES

Christ the King Cathedral School board advisory member - 2011 to 2019 National SIDS/First Candle Foundation

Board member Emeritus

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