Virtual Assistant Sales Manager
Resume:
KAREN L. PASTRANA
****************@*****.***
Career Summary
A high-energy professional offering 35+ years experience with a diverse background in business, including
for-profit, not-for-profit and entrepreneurship. Proven track record with a high degree of efficiency,
knowledge and experience in Office-Project Management, New Business Development, Sales and
Marketing, Finance, Operations Management, Client Services, Non-Medical Service, Senior Care, Event
Planning, Team Leadership and Community Relations.
Objective Statement
To obtain either a leadership role or a strategic team member position in a dynamic work environment,
where experience and professionalism are valued and required as means for attaining company success.
Core Competencies and Strengths
Solid interpersonal skills: excellent verbal and written communication skills.
Versatile sales and marketing techniques: win-win attitude and accountability.
Strategic outside the box thinker.
Energetic: upbeat personality.
High moral standards with a solid work ethic.
Attains respect and trust from clients, partners, vendors and employees.
Professional Experience
Home Instead Senior Care June 2019 - Present
Recruitment/Engagement Coordinator, Client-Care Coordinator & Scheduler
Recruitment, Interviewing, Training and Onboarding of Caregivers.
Facilitates all employer and state required background clearances and new hire screenings.
Facilitates new hire onboarding and ongoing training and Quality Assurance visits.
Assists with Client-Caregiver Scheduling.
Implements new processes and communications to caregivers to ensure service protocol
standards are achieved.
Ape Labs USA Lititz PA
Executive Virtual Assistant August 2018 February 2020
Supported National Sales Manager with marketing strategy and support.
Responsible for all Accounts Receivables/Payables via Quick Books.
Created and communicated dealer communications and standard operating procedures.
GHG Home Care - Harrisburg PA February 2018 May 2018
Community liaison in Harrisburg and 10 additional surrounding counties to promote GHG Home
Care Services.
Responsible for recruitment efforts; i.e. social media, online job search platforms, job fairs, print
ads, partnering with agencies; i.e. PA Career Link.
Create and disseminate all marketing and collateral materials based on strategic initiatives
against established budget.
Active in an array of senior industry specific (i.e. SOS, Caring Continuum) and general business
(Rotary) connections and networking.
Aggressively pursing private pay service opportunities, in addition to building the waiver program
client base.
Your Neighborhood Connection Lititz, PA November 2015-June 2017
Executive Director
Empowered and trusted by the Board of Directors to facilitate the start-up of a new In-Home
Senior Care agency.
Successfully acquired all PA DOH regulated licensing, obtained insurance coverage, office set up,
established financial systems via software program to monitor budget-to-actual, created
employee manual, policies and procedures manual, and client and employee database systems.
Built a solid network of strategic referral partners.
Formulated and implemented marketing strategies as well as new and innovative marketing
campaigns; tracked performance to achieve objectives and enhance organization effectiveness.
Analyzed important industry market intelligence and monitored our competitors initiatives.
Developed budget forecast and managed budget-to-actual, profit and loss, balance sheet and
cash flow; keeping all within financial parameters for success.
Managed a staff of 35 employees, providing professional growth and mentorship.
Homestead Village Enhanced Senior Living - Lancaster, PA July 2014 April 2015
Development & Community Relations Manager
Cultivated resident relationships which resulted in charitable giving for Endowment Fund.
Acquired $30,000 in financial donations within 8 months.
Coordinated and managed large events at our community center venue - $50k annual revenue.
Developed marketing and development collateral to acquire new resident prospects.
Developed and coordinated Open House Tours, Seminars, Lunch n Learn, Annual Legacy Society
Banquet and Fall Festival.
Lancaster Home Care Solutions October 2010 February 2014
Director-Owner
Facilitated all facets of business start-up; including legal and state-regulated policies.
Grew start up business revenue to $250k by Q1 of third year.
Exceeded client expectations above and beyond what they expected; confirmed by over a dozen
client testimonials.
Created a comprehensive Employee Manual which included 77 business categories.
Managed a staff of (1) Assistant Director and (12) Caregivers.
Provided superior and compassionate in-home personal care to 40 Lancaster County residents
which included both short-term service and 24/7; 365 days a year.
Managed all aspects of business operations including payroll, invoicing, financial management,
and ROI.
Armstrong World Industries, Inc.
Program Manager 1980 - 2007
Supported Sales & Marketing in strategic planning and execution of product and merchandising
launches for 3,000+ national accounts.
Assisted a sales staff of 18 and supported National Sales Manager with customer investment
forecasting, logistics and implementation of programs, rebates, growth incentives and co-op
advertising programs.
Supported 18 RSA Managers in targeting and securing new business with retailers and buying
groups via marketing and promotional campaigns to over 8,000 retail locations.
Managed program budgets exceeding $4.2MM, including cost analysis, projections and executing
within budget.
Managed over a dozen large and high profile trade show events across the country; i.e. Florida,
Dallas, Maryland and California.
Education, Professional Development & Awards
A.A., Business, Widener College, Wilmington, DE
Women in Business Lancaster Chamber of Commerce
P.C.A. Certification Institute for Professional Care Education
Received 4 Managers Award For Excellence for outstanding achievement.
Rotary Club Member
ABWA Member
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