Distribution Assistant Sales Manager

ISSAAC T. GOODEN

248-***-**** ~ **********@***.***

Executive Sales, Operations and Marketing Professional

Highly effective sales, operations and marketing professional with proven leadership result for over 20 years. Executive management experience in the automotive, digital marketing and developing productive teams that exceed sales and operational objectives. Also lead strategic and tactical activities across B2B and B2C sales, operations and marketing solutions. Thrives in a fast-pace and challenging environment. Collaborate well within multiple business units, while exceeding company objectives and targets.

Education

Masters Business Administration and minor in Marketing, University of Michigan

Bachelor of Science Electrical Engineering Technology, Purdue University

Professional Experience

Senior Director of Enterprise Accounts

Accelerate Venture Holdings Orlando, FL Mar 2022 – Current

Led a start-up Saas field sales team bringing tier 3 digital software solutions to franchise retailers supporting their digital retail and retailers’ vehicle acquisition tool strategy.

Senior Director of Enterprise Accounts

Cox Automotive Atlanta, GA

Lead a enterprise field sales team of account directors (B2B) that consults with large dealer groups (C-suite level) across the United States which successfully conquest and expand their marketing software, websites (Dealer.com) and wholesale buying and selling through Cox automotive products and services – annual revenue exceeds $245,000 million. President Club Winner – Top Sales Leader, Top Deal of the Year accolades.

Drive multi-million dollars sales results through consultative selling Cox products such as Dealer.com, Autotrader, KBB, DealerTrack, Manheim, xTime, vAuto and VinSolutions.

Grew the Enterprise dealer account business by 11.3% during a flat market

Area Sales Manager – Fleet and Commercial

General Motors Alpharetta, GA

Lead a team of business development managers coached to consult small business owners

Work with GM dealers’ fleet and commercial management to conquest other brands such as Ford, Dodge and Toyota

Increasing GM fleet commercial sales by 16% YOY amongst small business owners throughout the Southeast region

Senior Sales Product Trainer

Chrysler Capital (Santander) Dallas, TX

Develop and conduct retail lease training for Chrysler Dealers and Business Center field sales teams

Develop lease, commercial and other Chrysler Capital product training materials

Support increasing Chrysler Capital lease penetration amongst the Chrysler Group dealers by 15% since program conception

Marketing and Market Research Manager

American Honda Motor Company Power Equipment Division Alpharetta, GA

Led the multi-million dollar marketing and research department for Honda Power Equipment Division. Portable generator targeted campaigns to campers and outdoor sports enthusiast.

Worked with ad agency to develop and implement local marketing campaigns that support local dealers and corporate direction.

Extensive project management experience with B2C and B2B retail channels marketing and adverting strategies that support sales of more than $350 million annually

Business Development Manager /Events and Promotions Manager

American Honda Motor Company Auto Division Torrance, CA

Established the planning, development, communications and growth for the automotive business activities related to the Honda and Acura ethnic minority retail channel.

Trained and implemented field sales teams minority business development processes.

Recruit dealer candidates and analysis their viability and qualifications for franchise consideration.

Expanded the ethnic minority dealer count to a record high 76 within two years.

Championed the multimillion dollar corporation dealer investment program.

Present to EVP and Corporate Diversity Board minority business development progress.

Contracted and executed more than 20 annual exponential marketing consumer event activations.

http://www.youtube.com/watch?v=DguvTdU7C24

Facilitate marketing and event training programs to field sales teams

Managed Honda dealers’ multi-million dollar domestic and international travel incentives programs.

Zone Sales Manager

American Honda Motor Company Auto Division Troy, OH

Managed the zone wholesale B2B field sales team (District Sales), traffic distribution assistant and worked closely with 106 Honda dealers within a five state geography and annual sales exceeded 100,000 new and 20,000 CPO.

Effectively challenged and improved dealers retail sales performance by 23 percent over two year

Director e-Business Marketing Used Cars

General Motors Detroit, MI

Delivered the North American vision for developing global on-line standards and solutions for General Motors Certified and non-Certified Used Vehicle internet processes.

Travel internationally to collaborate with automotive business partners.

Develop on-line brand strategy to support retailer websites for CPO awareness

Managed the national field implementation team responsible for enrolling and training General Motors dealers into the GM Certified brand process.

Worked with Manheim, Adesa, and other auction sites to bring added value to GM remarketing efforts.

Zone Sales Manager/ Zone Service and Part Manager

General Motors/Pontiac Division Detroit, MI

Managed the largest zone sales volume in the country for the Pontiac-GMC divisions.

Led the corporate process improvement initiatives for target dealers that resulted in sales increases of 25%, and improved customer satisfaction index and profitability.

Led dealers and District Service and Parts Managers fixed operations process and profit increases.

Trained, evaluated and implemented business plans to promote customer satisfaction and sales.

Zone Marketing and Distribution Manager

General Motors Los Angeles, CA

Managed the marketing and advertising budget, meeting event activities for dealer advertising associations throughout Western Region

Worked with ad agency to develop and implement ad campaigns that included digital and social media.

Increase brand awareness and car sales share for car sales during a flat market period.

Support Zone team with internal hiring and day-today operations.

Support Tier 3 local dealer activities with online and exceptional marketing campaigns.

Technical Skills

Microsoft Office ~ Digital Retailing ~ Excel ~ PowerPoint ~ Salesforce ~ CPR/Infant/AED certified/McKinsey Academy Problem Solving and Strategic Thinking Certification

Personal Interest

Golf ~ Football and Lacrosse Official ~ Mentoring ~ Health Management ~Kappa Alpha Psi

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