Rabia Adeel
***********@*******.***
Houston, TX Cell: 713-***-****
PROFESSIONAL SUMMARY:
● 3 years of experience in Salesforce.com CRM Platform.
● Strong Knowledge in Salesforce Administration and Customization, Data Validation, Sales, Marketing, Customer Service and Support Development team.
● Experience with developing a complete Case Management System using Lightning Component.
● Hands on working experience in Role Hierarchy, Custom Profiles and public Groups creation and user management.
● Extensive experience in analyzing organization processes, converting business workflows into exact Salesforce.com workflows and configuring Salesforce.com to meet business requirements.
● Hands on Experience in creating Custom Objects, Custom fields, Page layouts, Custom Tabs, Reports and various other components as per the client and application requirements.
● Extensive business knowledge and customization experience on various salesforce.com standard objects like Accounts, Contacts, Opportunities, Products and Price books, Cases, Leads, Campaigns, Forecasting, Reports and Dashboards.
● Developed Apex classes, components, &Visual Force pages using HTML, CSS and JavaScript for front end validation.
● Worked on customization of Visual force to have lightning experience for desktop and mobile applications. Expertise in Service Cloud console with exposure to CTI adapters and mobile application integrations.
● Involved on creating Lightning Pages inside Lightning Community Builder.
● Have knowledge in implementing various advanced fields like pick lists, Custom Formula Fields, Many to Many Relationships, Lookups and Master-Detail relationships.
● Experienced in data migration from ACT, Excel, MS outlook and Legacy Systems using various data migration tools like Data loader, Import/Export wizard
● Experience in Creating Roles, Profiles, Email Templates, Page Layouts, Workflows, Workflow Actions and Approval Process.
● Hands on experience on Community Cloud which is social platform from Salesforce.com that is designed to connect and facilitate communication among an organization's employees, partners and customers.
● Support Service Cloud and Project Management implementations into Salesforce
● Involved in creating Workflow rules according to the business criteria and built Visual Force Email templates and Field updates for sending Email Notifications to the internal users.
● Good understanding of Software Development Life Cycle (SDLC), Agile and Scrum Methodologies.
● Experience in creating detailed process documentation and deployment process on issues for Future Follow ups.
● Excellent Leadership and Interpersonal skills, Team player with ability to work effectively with all levels of organization and individually as well.
● Strong knowledge of SOAP and REST web services.
● Proficiency with SOQL & SOSL languages
TECHNICAL SKILLS:
CRM Salesforce
Salesforce
Technologies
Salesforce Lightning, Community Cloud,Workflow & Approvals, Reports, Dashboards, Analytic Snapshots, Case Management Automation, Custom Objects, Salesforce Outlook, Apex Web Services, Apex Triggers, SOQL, SOSL, Visual Force Pages Tools SQL Server management Studio, SQL Profiler, Performance monitor, Microsoft visual studio2005 / 2008, SSRS
Operating Systems Windows XP, Windows NT
PROFESSIONAL EXPERIENCE:
Onyx CenterSource, Mar 2022 - Present
Salesforce Administrator/Developer, TX
Responsibilities:
• Used Data Migration Methods and Tools for Salesforce migration services, Salesforce API and Data Loader which Support 50,000 to 5,000,000 records, to successfully conduct migration from Azure Data Lake. Backup all data in Spanning Application, used external IDs & enable Duplicate rules to prevent the import from creating duplicate records.
• Manage user and license management including new user setup/deactivation, roles, profiles, permissions, public groups.
• Support Service Cloud and Project Management implementations into Salesforce.
• Configure changes within the Salesforce platform, including Workflow, Process Builder, page layouts, record types, custom settings, custom layouts, validation rules, customer objects, dashboards, and reports.
• Support Salesforce releases and communicate to userbase on changes and new features.
• Work with data architecture team on master data repository.
• Create dashboards and reports combing multiple objects to support different department needs.
• Contribute to drive adoption by improving the user experience through standardization, documentation, training, and ongoing improvement initiatives.
• Coding experience with Visualforce and Lightning Web components.
• Establish and enforce change management and governance processes.
• Identify and gather requirements from users and stakeholders.
• Created custom Reports based on business need and associated them to Dashboard.
• Maintained and gave permissions to communication templates based on Profiles.
• Activate in bulk Experience site User through Data Loader.
• Created Screen Flows, record trigger Flow for automation.
• Created Web to Case Form- Service Cloud for Web Site, include attachment, Automation matching rules data from Contact and Accounts, Auto Response, aligned with Queues and Assignment rules.
• Jira configuration &integration with salesforce, mapping fields and objects.
• Enhanced the existing portal functionality and moved to community cloud for more functionality including chatter, employee portal, customer portal, channel sales community, and customer support community.
• Created new custom objects, assigned fields, custom tabs, components, custom reports.
• Created custom Reports based on business need and associated them to Dashboard.
• Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.
• Worked on Data Hierarchy cleanup, identify duplicates and Data deployment into Production.
• Build the organization’s role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization’s hierarchy.
• Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com Objects. Used it to read, extract, and load data from comma separated values (CSV) files. Environment: Salesforce, Salesforce Lightning, Data Loader, Mozilla Firefox, Internet Explorer, Microsoft Excel US Global Fuels Houston, TX May 2019– Feb 2022
Salesforce Administrator/Developer
Responsibilities:
● Administrated and monitored the company’s Salesforce CRM application. Created the workflows for automated lead routing, lead escalation and email alert
● Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
● Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.
● Involved in creating gap analysis document, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation.
● Developed and Customizing salesforce.com application based on the user needs.
● Developed field & page layout customization for the standard objects like Account, contact, Leads.
● Maintained and gave permissions to communication templates based on Profiles.
● Worked on Salesforce Lightning Components for building customized components replacing the existing ones.
● Also embed Lightning Components in Visual force page by using new Lightning Out feature by event-driven programming.
● Enhanced in Communities by adding new fields, field sets using Salesforce Lightning.
● Developed various Apex Classes, Triggers, Controller classes and methods for functional needs in the application compatible with Lightning.
● Performed Data Analysis and migrated data from SQL Server database to sales force.
● Involved in Accounts Merging, maintaining Public Groups.
● Created Reports and Dashboards as per the customer requirements.
● Worked on Record Types, Validation Rules, Triggers and Page Layouts.
● Worked with senior team members to analyze of each product and its competitor, to integrate new product, and optimize existing products.
● Imported accounts and contacts data through Import Wizard.
● Worked on data migration from databases to SFDC using Data Loader.
● Performing the Risk Analysis and Cost Assessment for the Project implementation.
● Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.
Environment: Salesforce, Salesforce Lightning, Data Loader, Mozilla Firefox, Internet Explorer, Microsoft Excel. Java To Go, Houston TX Aug 2017 – April 2019
Management Consultant,
Responsibilities:
• Daily Operational Support for Internal Business Operations
• Reporting directly to the director regarding daily transactions
• Single Point of Contact for initial Online Ordering Issues from Vendor and Customer.
• Accounts Payable & Receivable’s including invoicing customers, recording, sending out statements and processing payments upon approval through QuickBooks Software.
• Keep business up to date with all policy change.
• Co-ordinate logistics of executive team programs including meetings, seminars, workshops, conferences, special projects, and events.
MCB-Arif Habib Savings and Investments Limited, Pakistan July 2011 – June 2016 Manager Corporate Sales & Advisory
Responsibilities:
• Exceed the targeted AUM (Asset Under management) the Individual Advisory Services business achieved a record-high level of sales.
Managed a diversified portfolio of 250 Corporate Clients in MNCs, FMCG, Commodities, Chemicals, Textile, Sugar, Consumer Electronics & Home Appliances, Automobile and Industrial Engineering.
Regular meeting with clients to seek ancillary business and strengthen relationship.
Maintain front line relationship with existing and potential clients
Performing all operations related to Branch office
Hold Mutual Fund Distributors Certification –CMFD (2012) Education
• SALESFORCE
Salesforce Certified Administrator (ADM 201)
Trailhead badges with one super badge.
• Agile Project Management Course
• FINRA
Securities Industry Essentials (SIE) Series 7 License – 2019
• QUICKBOOKS
QuickBooks Software Certification - 2018
• Master in Business Administration (MBA) – Finance Greenwich University – Class of 2011
• Bachelor of Business – Business Administration
D.H.A Women’s College – Class of 1996
https://www.linkedin.com/in/rabia-shamsi-10552417/ https://trailblazer.me/id?lang=en_US