Board Member Patient Advocate

BRIDGETTE O’BRIEN

*********.*.******@*****.*** • 612-***-****

Veteran marketing leader with over 15+ years of experience in healthcare and media for both small business and Fortune 500 brands. I specialize in developing strong brand identities, creating innovative marketing campaigns, and delivering strategic insights that generate measurable results for businesses. I am a passionate leader who believes in the power of positivity, the importance of building strong relationships, developing a high-performing team, and driving effective campaigns across all touch points to consistently deliver on company goals.

EXPERIENCE

Director, Marketing, IDOC

Norwalk, CT, 12/2018 – Present

- Lead company marketing strategy and efforts regarding main brand, product launches, social media, PR, email, events, and external comms.

- Proven track record of success with increased lead generation, broader brand awareness and effective nurture campaigns.

- In 2019, I led an overhaul and relaunch of IDOC’s corporate branding to align with our new Mission and Core Values.

- In 2020, I led the redesign of IDOC’s corporate website to optimize the user experience and refresh the layout.

- In 2021, I led developed the go-to-market strategy of a new IDOC Services division, executed the launch plan and provided marketing expertise on 10 product development teams. I also built a high- performing team from ground up and expanded scope and team to meet business needs.

- Currently maintain budget of $700K+ marketing spend including agency fees, paid media, trade publications, social/digital and direct mail.

- Manage editorial of award-winning magazine publication with distribution of 2,500+.

Senior Manager, Customer Marketing, Bausch + Lomb

Bridgewater, NJ, 3/2017 – 12/2018

- Developed and launched new $1M+ rewards program to build loyal customer base and create stronger long-term CRM strategies.

- Coordinated 5-Year Strategy and Op Plans within Vision Care Marketing Team, while managing yearly Customer Marketing and Contra budgets.

- Customer-facing marketing liaison for National Accounts, collaborating with key stakeholders to develop joint business plans and marketing strategies to drive contact lens sales and partnerships. ABOUT ME

2-Time Cancer Survivor

(+Patient Advocate)

Family-Loving Mom of 2

(and a dog!)

4-Time All-State Dancer

(high school dance team)

3-Time Award-Winning

Marketing Leader

- 2022 Vision

Monday Most

Influential Women

Mentor Award

- IDOC Leadership

Award for building

high-performing

team

- B+L Award for

exemplifying

company culture

and positivity

Avid Learner

(growth mindset)

Director, Market Resources, CBS Television Network Sales, CBS New York, NY, 5/2007 – 3/2017

- Planned and executed short-term and long-term sales marketing objectives, leading all areas of consumer insights research and content production, and ensuring brand messages were consistent throughout all assets and channels.

- Collaborated cross-functionally with top executives and colleagues to generate brand strategies and oversee the creation and delivery of marketing initiatives.

- Developed and operated the Media School training program—a professional education program to strengthen the skills of new team members and empower them to excel in the industry. Patient Advocacy Board Member, Colon Cancer Coalition Minneapolis, MN, 1/2021 – Present

- Provide voice of patient to help drive colon cancer research, funding and awareness to find a cure for this disease.

Board Member, Liberated Movement

New York, NY, 5/2010 – 12/2013

- Advised colleagues on company growth and assisted in executing short and long-term objectives, including filing 501c3 application for company.

EDUCATION

Fordham University, New York, NY

Degree: B.A. in Media & Communications (Summa Cum Laude) Minor in Business Administration

PROFESSIONAL SKILLS

Proficient in Research, Design, Video, Digital & Social Software/Applications

- Research: Nielsen (NPower, TV Brand Effect, Catalina Solutions, Buyer Insights),

- GfK MRI/MRI Fusion, Kantar Media, comScore Rentrak

- Office: Microsoft Office (Word, PowerPoint, Excel, Teams, SharePoint), Apple Keynote

- Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing, Canva, Sendible

- CRM: HubSpot, Salesforce, ACT, MailChimp, Mandrill

- Social: Facebook, Instagram, Twitter, Google Analytics, LinkedIn

- Project Management: Asana, JIRA, Teams, Zoom

LEADERSHIP SKILLS

- Leadership / Culture Driver

- Strategy / Creative

- People Management / Unifier

- Solutions-Oriented / Problem-Solver

- Relationship Building / Strong Communicator

- Achiever / Results-Driven

Professional Summary

CORE SKILLS: Leadership / People Management / Unifier / Culture Driver I’ve led the marketing team for a small business ($20M) for the past 4 years, overseeing Corporate Branding, Public Relations and External Communications, Events, Creative, Brand Teams and Product Development. I’ve built the team up from a team of 2 to a team of 10 by integrating an in-house agency to support the corporate business and our clients. My team was honored in 2022 with an IDOC Vanguard Award for executing key initiatives and events, and I was personally recognized with a Vision Monday Most Influential Women in Optical Mentor Award for coaching and developing a high-performing marketing team. Key skills include achiever, unification, communication, empathy, positivity, and team strategy. CORE SKILLS: Strategy / Creative

In my current role, I oversee the brand strategy and corporate marketing direction for IDOC.

- In my time here in this role, I led an overhaul and relaunch in 2019 of IDOC’s corporate branding to align with our new Mission and Core Values.

- In 2020, I led the redesign of IDOC’s corporate website to optimize the user experience and refresh the layout.

- In 2021, I led developed the go-to-market strategy of a new IDOC Services division, executed the launch plan and provided marketing expertise on 10 product development teams. Key skills include GTM strategy, integrated marketing, branding, and product launches. CORE SKILLS: Relationship Building / Strong Communicator I have extensive experience working with external partners and clients, building strong trusted relationships, and connecting on key business initiatives. At B+L, I managed all Customer Marketing for Contact Lens brands, meeting with key customers including Walmart, Target and Costco to build joint- marketing campaigns. At IDOC, I lead strategic marketing initiatives with key clients including Alcon, CooperVision, Zeiss, B+L and more (50 partners), with the goal of aligning IDOC’s priorities with those of our partners to achieve growth for both parties.

Key Skills include relationship management, joint-business planning, understanding the customer.

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