Business Development Manager Real Estate Banking

Paul Cardenas Director of Business Development

Email: adtdtv@r.postjobfree.com Mobile Phone: 626-***-**** LinkedIn Profile: www.linkedin.com/in/pecardenas Professional Profile

I have 15+ years experience launching startups and bolstering hyper-growth companies to drive revenue. Achieving business goals with startup energy to identify opportunities to meet sales targets, ramping-up sales productivity to build business relationships and establish partnerships with C-level executives, investors, and business owners demonstrating consultative selling expertise that result in successful outcomes. Proven track record of team building to drive strong sales results, experienced executing revenue growth for finance & service related businesses. Building new domestic & international markets, creating plans & executing go-to-market strategies that add value to the sales process, and provide a higher level of customer service to attain a competitive advantage. Aptitude to lead by example exhibiting successful sales results by cold calling, lead generating, opening new accounts, and building a pipeline to inspire new hires and develop sales managers. Exhibit expertise to help customers achieve their strategic, operational, business growth, improved customer experience, and financial goals across B2B & B2C horizontals. Track record of success driving new business by being innovative, displaying confidence throughout the sales cycle, and closing business earning praise and referrals. Value big vision to nurture key accounts and partnerships to create longer-term, higher margin, and successful outcomes.

Core Competencies

Build Relationships / Establish Partnerships Customer Acquisition/ Sales Skills Sales Management

Project Management Customer Relationship Management Real Estate Industry

Business Development Strategies Advanced Communication Skills Market Research

Career Summary

2022 –2022 Contract Advisor: Electric Vehicle Industry

Guidepoint Global, LLC Remote

Advisor to institutional fund managers providing industry insights and perspective in the Electric Vehicle industry.

● Subject matter expert in sales operations that drive sales teams to sell faster, drive revenue, and improve the customer experience.

__

2021 –2021 Contract Consultant: Electric Vehicle Industry

Imperium Motor Co. DSG Global, Inc. (DSGT:OTCQB) Los Angeles

EV consulting. Set-up 8,000 sq ft booth at the LA Auto Show 2021 in the Connected Car Expo for new entrant EV manufactures.

●Procure retail and wholesale pre-orders. Manage sales team of 10 brand ambassadors generating pre-sales and leads.

●Established key partnerships with corporate decision makers. Procured LOI for 500 units valued at $3.3 million.

●Pre/Post exhibit deliverable set-up merchandise and digital marketing displays, set-up IT & digital lead systems. collaborated with union contractors to complete construction on time and on budget.

2020 –2020 Wholesale Commercial Account Executive

Hometown Equities, Inc. Dba the Lender Lake Forest

Created channel business relationships for start-up commercial mortgage co. activating retail brokers. Closed due to Covid-19.

●Established business relationships using LinkedIn marketing and phone skills producing a $5 million pipeline in 30 days.

●Research target prospects, build relationships and establish partnerships with mtg. brokerages, loan size of $1M+ dollars.

●Underwriting guideline compliance, profitable loan pricing, create urgency & committed borrowers clear to close in 15 days.

2017–2019 Senior Business Development Manager

Mullen Automotive, Inc. (MULN: NASDAQ) Brea

Executed launch strategy for EV start-up. Pre-IPO, to revenue, to NASDAQ listing. Planned & implemented operational sales plan, set-up CRM & sales technology, web-digital marketing systems, purchased & priced units for 6 new locations. President Report.

●Implemented business strategy, from marketing, lead generation, to closing deals increasing bottom line. Oversee 6 managers.

●Sales management, generate 1200 weekly online leads, improve customer experience, communicate KPIs to achieve quotas.

●Point person & project management for software modernization project that reduced software annual expenses by $325,000.

●Achieved Instant Market Value pricing with artificial intelligence that reduced turn times from 3 months to under a month.

2007- 2015 President of Business Development

Cardenas & Associados, Inc. Costa Rica

International Business: Launched startup project finance firm in Costa Rica. Liaison for real estate developers & fund managers.

●Planned & executed go-to-market strategy to sell financing services to real estate developers. Phone calls & face to face selling.

●Consultative sales skills, from lead generation, opening new accounts, closing deals and developing client relationships.

2004 - 2007 Vice President of Business Development

American Mortgage Specialists, Inc. Scottsdale

Implemented hyper-growth strategy to grow investment banking organization to 100 loan officers across 35 states. CEO Report.

●Planned & executed sales operations growth strategy to 100 loan officers, 12 loan processors, funding $90M per quarter.

●Introduced sales process increasing closing ratio to 80% reducing funding times to under 30 days with 1 call closes.

●Face of the company, hiring, group training, facilitate sales meetings, and create team-oriented success driven sales culture.

●Created a comprehensive training program. developed 10 sales managers. Communicated KPIs to meet 100% of quotas.

1997 - 2003 Director of Business Development

Forever Fitness, Inc. Dba Step-n-Shape La Verne

Launched healthcare weight loss, fitness, and wellness startup company. Managed all phases growing $2 million dollars in revenue.

●From scratch, key-person of the company, built 3 brick and mortar locations, developed a 35-person service & sales force.

●Introduced an innovative business model increasing the hourly billing rate from $50 to $240 per hour per service personnel.

●Autonomy to take the company in any direction, oversee all business administration & marketing. Sold business to LA Fitness.

1990 – 1996 Commercial and Investment Real Estate

Exclusive Investment & Commercial Real Estate Agent Los Angeles

Licensed at 20 yrs. old. Worked closely with real estate investors buying and selling multi-family apartment buildings and strip centers. Design and implement go-to-market expansion real estate strategies for various B2B and B2C horizontals.

●Sourced leads, cold calls to real estate investors, C-level executives, and business owners of a variety of B2B & B2C horizonals.

●Negotiated buy sell contracts for $1M+ investment properties, and long-term multi-million dollar lease agreements.

●Project Management overseeing the construction of retail tenant Improvements and rehab of multi-family apartments.

Education

Business Administration Business Administration Business Administration

Cal State University Fullerton Cal Polytechnic University Pomona Eastern Arizona College

1986 to 1989 1997 to 1999 2015 to 2016

It Skills

●Salesforce CRM

●Microsoft Office Suite, Word, Excel, PowerPoint

●Cloud-based Integrated management system that included:

Integrated CRM Lead-to-deal management Search Engine Optimization SEO

Digital marketing Inventory management Mobile App Integration

Lender & credit application Front/back-end website management Payment processing

Contact this candidate